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BOOHOOMAN Reviews 

13,911
TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,642 reviews, most reviewers were unhappy with their experience overall. Many customers encountered significant issues with customer service and response times, describing interactions as unhelpful, difficult to reach, and inconsistent. People often received incorrect or missing items, and product quality was widely criticized for being poor, with concerns about thin materials, bad stitching, and inconsistent sizing. Refunds proved a major source of frustration, involving lengthy waits, repetitive information requests, and sometimes no refund at all. Conversely, some people were satisfied with customer service, praising quick replies and helpful assistance. A few also noted timely order arrivals, good product quality, and value.

What people talk about most

Order

Consumers find order experiences to be largely negative, with many advising against ordering from the company... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as inconsistent,... See more

Product

Reviewers mention negative feedback about product quality, with many describing items as thin, cheap, and... See more

Refund

Customers had negative experiences with refund, frequently reporting long waiting times, with some waiting... See more

Response time

Clients share negative opinions on response time, with many reviewers reporting extremely slow or... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Kai was great! Very knowledgeable and helpful! Great customer service in that respect. Hopefully the package arrives today and hopefully someone can take the delivery at the hours they can deliver u... See more

Rated 1 out of 5 stars

Items have never been delivered as lost by delivery company. Trying to get BOOHOOMAN to refund or resend is a nightmare. Can only email them and different person each time (if it is a real person) sti... See more

Rated 1 out of 5 stars

Cannot give less 22 emails with reason for returm asking for label and anothet email askimg for reasom for return it is MENTAL i paid for premier delivery and then had tp pay extra for 48 hour delive... See more

Rated 1 out of 5 stars

Bought an item from Boohooman, 10 days went by and I recieved no update on shipping/tracking. I tried to reach out to customer service, but was met with an AI assistant that offered no help at all. Th... See more

Company replied


Company details

  1. Men's Clothing Store
  2. Clothing Store
  3. Online Marketplace
  4. Streetwear Store

About BOOHOOMAN

Written by the company


BOOHOOMAN was born in 2013 with one goal: to shake up the menswear game. Built on boldness, confidence and self-expression, we're a global online fashion destination creating trend-led collections for the modern man who isn't afraid to stand out.

At BOOHOOMAN, product is everything. We drop fresh collections every week, from everyday streetwear essentials and signature tracksuits to statement pieces and weekend-ready fits. Inspired by global street style, music, sport and culture, we move at the speed of fashion, delivering the latest looks that help you own your style with confidence.

We're constantly evolving, reacting to what's happening in fashion and looking ahead to what's next. Our fast-moving design teams introduce new styles throughout the season, combining trend-driven design with attention to detail to create collections that feel fresh, relevant and wearable.

Today, BOOHOOMAN delivers men's clothing, footwear and accessories to customers around the world. With accessible fashion, uncompromising style and a commitment to creativity, we continue to redefine modern menswear for a generation that doesn't just follow trends - it sets them. At BOOHOOMAN, playing it safe has never been part of the plan.

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2.2

Poor

TrustScore 2 out of 5

14K reviews

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2.2

All reviews

(13,911)

1,808 reviews in the last 12 months

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Rated 1 out of 5 stars

Tried reaching out to customer service

Tried reaching out to customer service, because I need to return an item, with urgency and they kept replying but never helping, I was met with an AI prompt all the time, even after I explained my problem, they didn’t help, after at least 15 tries, I asked for an real human, again, they sent me an AI generated response and didn’t help me. This has been going for a week, I tried at least 20/30 times

June 1, 2026
Unprompted review
Rated 1 out of 5 stars

pop up store in London…

They had a pop up store in London yesterday, I happened to walk past and walked in. Staff were amazing, there was free coffee and matcha and a haircut from Cal Newsome. There 5 people in line for a haircut cut and the CEO of boohoo man Kamani family, walked in didn’t engage with the crowd at all got his hair cut and then his brother pushed in he got his hair cut absolutely terrible from a CEO of you are opening a pop up store atleast engage with your customers, Prices were good but overall terrible especially being a CEO and seeing your valued customers shopping have some engagement atleast.

May 30, 2026
Unprompted review
Rated 3 out of 5 stars

use credit card, not debit! They refund slow

I would just say use a credit card with them cause any multiple outfit option returns etc take forever to get refunded (as a deterrent i imagine), so dont use your own money or you will be left without. They take your payment way too fast and refund way too slow.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

False Advertisement

False Advertisement. Stated shirt was 100% cotton but 30% cotton and 70% Polyester. Waste of time, spend your money elsewhere.

May 29, 2026
Unprompted review
Rated 1 out of 5 stars

VERY MISLEADING RETURNS POLICY…

Yesterday I used the BoohooMAN return portal to try to return 2 sets of swim shorts as they are too big. On ordering I checked the returns part on the item page which states- “Returns
Something not quite right? You have 21 days from the day you receive it, to send something back.

Please note, for hygiene reasons, some of our items cannot be returned or refunded, including; Underwear, Pierced Jewellery, Grooming Products and Fragrance.” NO MENTION OF SWIM SHORTS. The shorts also have a tag on that states they can only be returned if the tag is intact, however when I log in to the portal it will not let me return the shorts. So now I have 2 packs of swim shorts with 2 pairs in each that are all too big. I went to the help section of the website and started a text chat which was an AI assistant, when i explained the issue I was told I would be transferred to an agent but there might be a bit of a wait- that was about 15 hours ago. So I wish I could zero stars and also wish i hadn’t made this order!

UPDATE- after 2 and a half days of texting with three different customer advisors I have got a return sorted.

UPDATE- my return was accepted and updated in Klarna but then a week later I had an email from Klarna saying BoohooMAN had amended this and I owed £50. I have just managed to get this resolved yesterday (12th June). I hope this saga is now over!

May 29, 2026
Unprompted review
Rated 1 out of 5 stars

Embarrassing firm

Con artists - I have the Premier a/c which includes free delivery - On my last order I was charged £3.99 delivery, when I queried AND supplied 2 lots of proof I had the Premier a/c they told me they couldn't see I had it so tough basically ! - I told them i wanted a refund on the delivery, and I was told that after providing proof that my order was delivered to me, they would then ( as a courtesy !!) refund the delivery fee. Order arrived yesterday, so I informed them but I was then told that I had to wait as I was returning one item (They charge £1.99 for that privilege too) and they couldn't look at my refund until they had received the return back !! I shouldn't even have been charged it in the first place .. What makes it worse is all this is done via Whatsapp and you get asked the same questions by different "operators" as they never follow anything through I had about 5/6 different messages signed off by different names, its a complete joke.. Basically, their service is woeful and their Customer Service staff should be embarrassed.
Will not be using them again.

May 27, 2026
Unprompted review
Rated 1 out of 5 stars

Sizing inaccurate, returns a pain in the a---

Sizing out. So having to return items to find there is a £1.99 fee to return. When there is a charge for delivery in the first place. Then couldn't remember my password but their password reset function on their website doesn't work.

I work in behavioural science. These are obvious nudges to avoid people returning goods. It's frustrating and disgusting behaviour TBH. Will prevent me ever buying from them again.

May 27, 2026
Unprompted review
Rated 1 out of 5 stars

I've been ordering from Boohooman for a…

I've been ordering from Boohooman for a few years, but the last 4 orders I've placed when their website states "ORDER BY MIDNIGHT TO GET TOMORROW" my order arrives around 7 days later! Also tracking is never working with evri. Every time I put the tracking number into track it says the same thing with every order NUMBER NOT REGONISED!

May 27, 2026
Unprompted review
Rated 1 out of 5 stars

horrible return policy

horrible return policy. Purchased a Hoodie that ended up being too big. Because the hoodie price was discounted about half of the cost was in shipping. In order to return and exchange after paying for return shipping label Boohooman would only end up returning me about 20% of the original order total.

May 26, 2026
Unprompted review
Rated 1 out of 5 stars

Used to be 5 stars

I've purchased clothing from this brand for years with no issue; however, my first customer service interaction will result in me never shopping here again.

I emailed customer service every business day for two weeks. Each response came from a different CSR, and the communication was completely disjointed. I shared exactly what I was instructed to share: "clear images of the incorrect item received, including the tags attached to the item."

I sent them first as JPEGs, to which I received a response that they were delivered in an unsupported file format. After attempting to share as PNGs, I was told that JPEGs were the correct file format. After sending twice more in succession, I was met with a copy/paste response asking for "clear images of the incorrect item received, including the tags attached to the item" again.

I have purchased over a thousand dollars worth of clothing from this brand with no issue or concern, so it is sad to see that my first interaction with customer service will result in them losing my business entirely.

May 25, 2026
Unprompted review
Rated 1 out of 5 stars

Premier doesn’t work and CS is Awful!!

Honestly the customer service here is genuinely the worst I have ever had the pleasure of dealing with. The AI bot they have now just goes round and round in circles, they take days to respond and don’t even read past messages so you have to explain the situation over and over. I have purchased premier for a year but it doesn’t work and they can’t fix it and are refusing to give me a refund. Absolute joke I won’t be ordering from them anymore

May 24, 2026
Unprompted review
Rated 1 out of 5 stars

Have to be kidding with the return I…

Have to be kidding with the return I ordered now two times and can’t get refund because they’re big short jeans? I check description it say 27 day for refund so what is that advising failse description horrible service I wanted to proceed with complaint then on Facebook they don’t answered since then. Will not be ordering anymore from them I paid the premium to and still can’t return order what customers spouse to do with it?

May 21, 2026
Unprompted review
Rated 1 out of 5 stars

Please don’t order from them they have…

Please don’t order from them they have the worst customer service and they say they will deliver it in three days and haven’t received my item in 30 days and still I couldn’t ask for a refund cuz it’s in transit It doesn’t make sense

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service - avoid this company

Two items from the same brand ordered in the same size had very different fits. Returned one and have been waiting 6 months for the refund with customer service only offering copy pasted responses and clearly not actually reading what has been said in the chat. Worst customer service I have ever had the misfortune to experience. Avoid this company

May 22, 2026
Unprompted review

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