Buy It Direct Reviews 

14,136
•
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 697 reviews, reviewers had a great experience with this company. Customers frequently mention that browsing the online store is completely straightforward, and a wide variety of household products are offered at very competitive prices. People are especially happy with the exceptionally fast delivery service, noting that ordered items often arrive the very next day securely packaged and ready to use without any hassle. However, some people mentioned experiencing frustrating delivery delays, scheduling mix-ups, or receiving goods with unexpected cosmetic damage or missing parts. Consumers additionally noted that customer service and after-sales support can sometimes be disappointing when trying to resolve technical faults or arrange prompt returns and replacements.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently highlighting fast shipping and helpful... See more

Product

Customers had ambiguous experiences with product, as many reviewers praised the fast delivery, great prices,... See more

Service

People report ambiguous experiences with service, as some reviewers express great satisfaction, praising... See more

Order

Reviewers highlight ambiguous aspects of order processes, with many shoppers praising the simple website... See more

Price

Customers consistently note positive experiences with price, highlighting that products are available at very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Most importantly, apart from trucking my electric oven out to my car, the assistant helped me load it and he knew that it would go in provided we got it in the right way. This is the second or third s... See more

Company replied

Rated 5 out of 5 stars

Smooth easy purchase, with Laptops Direct,I even got a phone call to thank me & to explain the delivery procedure, their customer service is outstanding I have purchased from them in the past & would... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

The appliance arrived promptly the box was a little dented but the item seems to be working when tested ..it will probably be next summer now when it's actually used so fingers crossed 🤞 all will be... See more

Company replied


Company details

  1. TV store
  2. also in
  3. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
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2-star
1-star

Asks customers to review

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4.1

All reviews

(14,136)

633 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very fast and efficient service

Very fast and efficient service

August 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on our fast and efficient service! We're thrilled to hear that we could meet your expectations. If you ever need anything else, feel free to visit Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee

Rated 1 out of 5 stars

Made things very difficult

Spent far too many occasions chasing customer services providing multiple opportunities for them to correct issues. Eventually gave up and asked for refund. Then had to contact multiple times for that as they kept sending incorrect amounts and delaying further refund amounts. Polite agents who seem to want to be helpful but very poor at following through on simple actions correctly causing so much hassle. Cannot recommend dealing with this company or affiliated companies in the group.

August 16, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Stuart,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Really easy to order excellent service …

Really easy to order free delivery available. The company phoned me to confirm everything then the driver rang me 30 before delivery. Excellent service all round.

August 13, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are thrilled to hear that you found it easy to order and appreciated the free delivery option. It's great to know that our team reached out to confirm everything and that the driver gave you a courtesy call before delivery. We aim to provide excellent service at every step of the way. Should you need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Google Pixel Buds 2A

Excellent service once again from laptops direct.
Product ordered Thursday evening arrived Friday lunchtime.
Easy to find and compare products on the website and the best price on the internet.
Highly recommended seller.

August 9, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are thrilled to hear that you are satisfied with the excellent service and quick delivery of your order from Laptops Direct. It's fantastic to know that you found the website user-friendly and were able to compare products easily to get the best price.

If you ever need more tech products, we recommend visiting Appliances Direct for a wide range of appliances at great prices.

Best regards,
Lee

Rated 5 out of 5 stars

Great price.Service next day 1hr…

Great price.Service next day 1hr delivery
brilliant.

August 13, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with Buy It Direct! We're thrilled to hear that you found our prices great and enjoyed the next day 1-hour delivery service. For more fantastic deals and efficient service, we recommend visiting Appliances Direct at appliancesdirect.co.uk.
Best regards,
Lee

Rated 5 out of 5 stars

Very good

Very good! I loved it!

August 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We're delighted to hear that you loved your experience with us. If you're looking for more great products, we recommend checking out Laptops Direct for a wide range of laptops and tech gadgets.
Best regards,
Ivy

Rated 5 out of 5 stars

Excellent service

Item delivered on time and in perfect condition, just as advertised!

August 11, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that your item was delivered promptly and in excellent condition, just as you expected. If you ever need more products, we recommend visiting Appliances Direct for a wide range of options.
Best regards,
Lee

Rated 5 out of 5 stars

Arrived whe promised

August 12, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive feedback about the timely delivery of your order. We are pleased to hear that your item arrived as promised. If you need any more products in the future, we recommend checking out Laptops Direct for a wide range of laptops and tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Delivery great

Delivery great, price excellent,great deal

August 12, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you were pleased with the delivery, price, and the great deal you received. If you're looking for more fantastic deals, we recommend checking out Appliances Direct for a wide range of products at great prices.
Take care!
Lee

Rated 1 out of 5 stars

Be cautious around delivery and installation

We bought an oven from Appliances Direct and paid the extra for them to install. At no stage during the ordering process was there any opportunity to find or request a delivery date. When we tried to find out from customer services we were told it was all up to the delivery company “BJS direct” who were completely uncontactable. We have now cancelled our order and are awaiting a refund.

August 7, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Beth,

Thank you for your review.

Please accept our sincere apologies for the lack of clarity around arranging your delivery and installation date, and for the difficulty you experienced trying to obtain information about your order. We understand how frustrating this was, particularly after paying for an installation service, and we’re sorry to hear you felt cancelling was your only option.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 1 out of 5 stars

I ordered a phone

I ordered a phone. When it arrived the security seal was broken. Customer service is very slow.

August 8, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Nathan,

Thank you for your review.

Please accept our sincere apologies for the security seal on your phone being broken and for the delay you experienced when contacting our customer service team. We understand why this would have caused concern upon receiving your order.

We did speak to you regarding this and arranged for the collection of the item.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 5 out of 5 stars

All as promised and advertised

First purchase from the company, everything was as advertised, delivered next day, product brand new unopened. Even got a call to check on delivery and if all as expected, and offering insurance for the product.

August 9, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that your first purchase with us was smooth, from the quick delivery to the brand new product. It's great to know that you received a follow-up call to ensure everything was to your satisfaction and the option for insurance was offered.

If you ever need more products, we recommend visiting Laptops Direct for a wide range of laptops and tech products.

Best regards,
Helen

Rated 5 out of 5 stars

Pro Breeze 3 in 1 tower fan

Pro Breeze 3 in 1 tower fan. Bought as a present. Recipient happy and impressed.

August 9, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with the Pro Breeze 3 in 1 tower fan! We are delighted to hear that the recipient is happy and impressed with their gift. If you are looking for more great products, we recommend visiting Appliances Direct for a wide range of appliances.
Best regards,
Lee

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that your order arrived promptly within 2 days. If you ever need more quick deliveries, consider checking out Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Good service

Happy with the delivery

August 6, 2026
Buy It Direct logo

Reply from Buy It Direct

We are delighted to hear that you are happy with the delivery of your order! At Buy It Direct, we strive to provide a seamless and efficient delivery experience for all our customers. If you ever need anything else, feel free to visit Appliances Direct for a wide range of appliances.
Best regards,
Ivy

Rated 5 out of 5 stars

Great price

The service was great, the website is good too, not a problem. A Great price for the product. Delivered on time.

August 2, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the fantastic feedback! We're thrilled to hear that you had a great experience with us, from the service to the website and the timely delivery. It's great to know that you found a great price for the product you were looking for. Should you need anything else, feel free to visit Appliances Direct for a wide range of products.
Take care!
Mark

Rated 1 out of 5 stars

Scam ! Stay away !

They buy their products from other companies and sell them at a higher price. I don't know why they call themselves "buy it direct", perhaps it's because they advise the customers to buy directly from the manufacturer, not from them. They take your money and deliver the item quite fast. If your item is not damaged or faulty you are lucky. But if it is faulty, they aren't interested in your complaint. They will redirect you to the company from which they got the product, regardless of whether you have ever heard of that company or bought the product from them. You need to prepare for a long and painful journey if you want to recover your money.
I ordered a washing machine, but it was faulty. In addition to the washing machine's price, they charged me a recurring fee which I never requested. The first installation team flooded my house. The company offered a replacement, which I accepted. The second team collected the faulty washing machine on 22 July. Because the floor was damaged by the first team, they could not install the replacement, so we agreed to refund the installation package. However, when the second team collected the faulty machine, they damaged my furniture. On 28 July, I received an email saying the company would refund the washing machine. I told them immediately this was an error because the machine had already been replaced and no refund was required. They then said they could not find the order number. Later, Appliances Direct requested collection of the machine. I clearly explained that the faulty washing machine had already been collected and the replacement works well. I suggested returning the erroneous refund. They accepted this but then sent me an order of an double amount. It took about 7 tries for them to get the right amount, but I am not holding my breath because they might come back threatening again with "further actions".
The damage to my property, the time spent on phone calls and emails, the lack of concern and respect, disconnected calls, threats, rudeness, and incorrect payments ....They have not got a clue what they're doing, and they don't care about anything. I wonder how they manage to function...

August 3, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Carmen,

Thank you for your review.

Please accept our sincere apologies for the issues you experienced with the faulty washing machine, installation service, property damage, and difficulties with the refund and payment process. We understand how upsetting and frustrating this experience must have been.

Your comments have been passed onto the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 1 out of 5 stars

AVOID… Never have ever dealt with such…

AVOID… Never have ever dealt with such a terrible company in my life. The stress and aggravation they have cause me since making an order has been unexplainable. I made an order of a single door with next day delivery, this was meant to arrive on the Friday, never showed. Called customer service who said it might show up on Saturday, didn’t show. This then changed to Monday and shock, it didn’t show! Customer service who were very helpful, ordered another door to be delivered the following morning ( Tuesday). I arranged for someone to be there for this as I had work, they stayed all morning and nothing turned up. This is all despite receiving a delivery notification the day prior saying delivery will take place. Wednesday at 6:30pm when I home from work there was a door left outside. I thought great finally after 4 no shows it’s here. Opened the box to find one of the glass panes splashed. Spoke to customer service AGAIN. Explained if they use another delivery provider id be happy for them to send another but was informed this is their only provider. In this case I asked then to refund me and I went elsewhere (I went to Climadoor who provided a much better door to door tracked service which arrived ON TIME). Thought this would be the end of this saga but no, I am now being harassed by this company to send back the first door… WHICH I NEVER RECEIVED! Apparently this was “signed” for by me on a day I was not at the property and despite me explaining I have not received this they keep harassing me to send back an invisible door!! The ironic part is they won’t collect their broken door, I have to incur further cost to dispose of this myself. PLEASE PLEASE AVOID THIS COMPANY

July 1, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Chris,

Thank you for your review.

Please accept our sincere apologies for the multiple issues you experienced with your order, including the delivery delays, the damaged item received, and the difficulties you faced while trying to resolve the matter.

Your comments have been passed on to the relevant department, so this can be investigated and dealt with internally regarding the concerns raised in your review.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Great product at a great price.

Appliance Direct had what I was looking for at a great price.

They are easy to contact and a pleasant team. The phone was delivered by secure courier in 24 hours.

July 30, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with Appliances Direct! We are delighted to hear that you found what you were looking for at a great price and that our team was easy to contact and pleasant to deal with. It's fantastic to know that your phone was delivered securely by courier within 24 hours.

If you ever need anything else, we recommend visiting Laptops Direct for a wide range of laptop options.

Best regards,

Lee

Rated 5 out of 5 stars

Brillant

Brillant, second item i have purchased from here. The staff members who came were polite and efficient, highly recommend

July 30, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear valued customer,

Thank you for your glowing review! We are delighted to hear that you had a brilliant experience with us and that our staff members were polite and efficient during your purchase. Your recommendation means a lot to us!

If you ever need anything else, feel free to visit our website Appliances Direct for a wide range of home appliances.

Best regards,

Ivy

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