I had an amazing experience at DFS. The customer service was excellent, and the whole process was smooth and enjoyable. A special thank you to the shop assistant, Kive, who was incredibly friendly, pa... See more
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Summer greeted us with a lovely smile when we arrived . She was knowledgeable about the products, the various fabrics and how to look after them. Summer made herself discreetly available without pre... See more
Company replied
Imran was fantastic extremely knowledgeable and professional. He took the time to go through everything with me in detail, explained all of my options clearly, and provided the best advice and deal to... See more
Company replied
We were supported by Kev who was very friendly calm and supportive he helped make our purchase smooth and hassel free top guy has really good customer service and clearly knows his stuff
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
John Kempe Way, B12 0HU, Birmingham, United Kingdom
- 0333 999 9782
4.9
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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The very qualified staff
A very friendly welcoming staff, very helpful in getting what was needed and very convincing on the price.
Clear explanation of the DFS policies and procedures
Well done.
July 12, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Birmingham
Good Morning,
Great review, thanks for sharing!
Kind Regards
Lorraine A
DFS Central Customer Support
I had an amazing experience at DFS
I had an amazing experience at DFS. The customer service was excellent, and the whole process was smooth and enjoyable. A special thank you to the shop assistant, Kive, who was incredibly friendly, patient, and helpful. Kive went above and beyond to make sure we found exactly what we were looking for. Highly recommended!
July 12, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
Jimmy Singh was very helpful and…
Jimmy Singh was very helpful and offered excellent service, treated us very well and showed loads of deals
July 12, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for sharing your lovely feedback with us.
Kind Regards,
Holly M
DFS Customer Support
Imran was fantastic extremely…
Imran was fantastic extremely knowledgeable and professional. He took the time to go through everything with me in detail, explained all of my options clearly, and provided the best advice and deal to suit my needs. I really appreciated his patience and expertise throughout the process.
July 12, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
Ordered from DFS Birmingham Store
Ordered from DFS Birmingham Store
Complete headache!
Notified me last minute it was displayed sofas instead of new. Anyway I agreed in good faith, When it was sent out the first day in a few hours it became sunken.
The day of the delivery & the concurrent day it started releasing horrible concrete like gasses of chemical and odours to the point it’s absolutely unliveable causing constant coughing & sneezing yet the Birmingam managerial branch, Lewis and Sandy to be specific are making this difficult to return
Worst experience ever managerial are trying sweep this under the rug to book a DFS assessment on the 17th just to save themselves even though these sofas are past just being sunken seats it’s not about that anymore which they seem to not understand it’s to the point me and my family’s wellbeing is at harm by the intoxicant chemicals gass the sofas releasing.
The Sofas are plain and simply a complete Health hazard.
I will write to decline the DFS technician and declare my 30 days refund act
Ridiculous Experience! Never Again!
July 10, 2026
Unprompted review
Reply from DFS Furniture - Birmingham
Good morning,
Thank you for taking the opportunity to write us a review today, we are really sorry to hear of the issues you are currently experiencing with your furniture and can assure you this will be handled appropriately. A service visit is to be conducted on your furniture next week, which will determine if the furniture has any manufacturing defects. This visit is required to proceed with your request to return the furniture as you have reported an issue with the goods. Once the visit is completed and we have obtained the relevant report, you will be contacted to discuss the outcome and the options available to you.
Kind Regards,
Holly M
DFS Customer Support
We were supported by Kev who was very…
We were supported by Kev who was very friendly calm and supportive he helped make our purchase smooth and hassel free top guy has really good customer service and clearly knows his stuff
July 10, 2026
Reply from DFS Furniture - Birmingham
Hello Nurie,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Brilliant customer service from the…
Brilliant customer service from the second we entered the store.
Ballie helped us chose our sofa from a wide range of options
July 10, 2026
Reply from DFS Furniture - Birmingham
Hello Tom,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Went to DFS store in Birmingham to look…
Went to DFS store in Birmingham to look for a sofa and chair. Found what i wanted thanks to Kev for helping me choose the right one for my home
July 10, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Birmingham DFS Furniture purchased today
We bought our DFS Furniture today and were glad that Bally at Birmingham DFS was very helpful. It was a very positive experience, which we will also mention to others.
July 9, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to share your feedback, it is much appreciated. We hope that you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
DFS furniture is very quality and…
DFS furniture is very quality and attractive,.
Staff that she served as her name is Summer she is wonderful, given good advice, she is helpful.
July 7, 2026
Reply from DFS Furniture - Birmingham
Hello Mehret,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Greeted on arrival by Jimmy after we…
Greeted on arrival by Jimmy after we looked around he helped with any questions we had and got the sale in.
July 6, 2026
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
The assistant was really nice helpful made it a good experience …
The assistant was really helpful pleasant. Answered all my questions as well just chatting in general made me feel comfortable was very patient. Made it so easy
July 7, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Jimmy did not rush me ha allowed me…
Jimmy did not rush me ha allowed me time to try out all the furniture I wanted to try he was very helpful and answered all my questions Didn't feel pressurised to decide then and there
July 7, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your lovely feedback.
Kind regards
Holly M
DFS Customer Support
DFS birmingham
Went to the Birmingham branch , staff approached us very quickly. Brilliant customer service, helped us find the perfect sofa. Visit was a 10/10
June 27, 2026
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Excellent Service so far!
We had an excellent experience at DFS thanks to our sales representative. She provided exceptional customer service from start to finish, going above and beyond to help us find exactly what we were looking for. She was knowledgeable, patient, and gave us all the information we needed without ever being pushy or making us feel pressured into making a decision.
It was such a pleasant and relaxed experience, which made choosing our furniture so much easier. We really hope this high level of service continues throughout the rest of our order.
Based on our experience so far, I would definitely recommend DFS to anyone looking for great products backed by outstanding customer service. Thank you for making the whole process enjoyable!
Walked in for a sofa, walked out ordering a sofa, rug, furniture care, insurance - the sales skills, knowledge and customer service we recieved made this a great experience.
July 4, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Staff is very helpful.
July 3, 2026
Reply from DFS Furniture - Birmingham
Hello Shabina,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Staff dealling especially iram she is…
Staff dealling especially iram she is such a nice worker of dfs.
July 2, 2026
Reply from DFS Furniture - Birmingham
Hello Sumia,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
The reception was lovely
The reception was lovely, the lady that attended to us was superb.
July 2, 2026
Reply from DFS Furniture - Birmingham
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
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