DFS Furniture - Birmingham Reviews 

Staff member (imran)was very welcoming and knowledgeable. Offered us tea/coffee and was very professional and polite. I came into just have a look but ended up purchasing my sofa.

The salesman Amjad was really amazing, listened to what I wanted & explained the item purchased & others sofas I was considering & in the end chose what I wanted with Amjads help. Also the manager Lewis was really helpful & very freindly. I would recommend recommend the Highgate branch as was very attentive as soon as i walked in Amjad just came over & asked if I was looking for anything in particular & the rest is all history. Also the manager allowed us even after we made the deal, as we wanted to go & view the other 2 sofa companies In the same complex to see if they had. But we came back in about 30 mins & purchased from DFS. Thank you.

The sofas were delivered in good time, however the cables to connect the sofas were not delivered, hence installation and connection could not be done on delivery.
I have contacted customer services and awaiting delivery.

The staff were very welcoming and informative, they listened to all my requirements and were very patient and accommodating.
Excellent customer service

Sandra at the Highgate, Birmingham branch was very thorough and courteous. She was patient while we made our decisions and explained the purchase procedure clearly. She did not pressurise us at any stage. She was personable and friendly.

Person who was dealing with me she was very nice very helpful

Unfortunately we forgot the name of the gentleman who helped us today. However he was very helpful with looking for the right sofa with our preference of colour, fabric feel and style of sofa. We walked away happy with the price and choice that we made. Our previous sofa from DFS is approaching 10 years old and still in very good condition. It just doesn’t suit our colour change any longer. Thank you DFS.

I was so satisfied with the saliar, she is very patient, and deal with customers confidence and helpful .

The man who showed us the settees we were looking for was knowledgeable,patient and friendly.
An excellent member of your staff.
Well done Sean.

Wide range, sofas, and stuff are very approachable

Very good experience with Imran, very friendly and professional.

My shopping experience at DFS was absolutely splendid and incredibly smooth from start to finish! 🛋️✨

A huge shoutout to Jimmy, who made the whole experience even better. His knowledge of the sofas was fantastic — from textures and styles to design, comfort and, importantly, finding something that worked within my budget.

Jimmy was friendly, patient, genuinely helpful and went above and beyond to make sure I felt confident with my choice. His care, kindness and expertise really stood out and made what could have been a stressful decision feel easy and enjoyable.

Thank you, Jimmy, for making sofa shopping such a great experience! 🙌🛋️ I’d definitely recommend DFS to anyone looking for fantastic service and a helping hand along the way!

⭐ 1 star – Extremely disappointing experience with DFS

The furniture I received had significant defects which DFS described as “scars from the cow”. Rather than accepting responsibility for the condition of the furniture, I had to pursue a Section 75 claim through the finance company before the issues were properly taken seriously.

Even after that, DFS has used what feels like delay tactics in dealing with the refund, leaving me having to repeatedly chase the matter.

For an expensive purchase, I expected much better quality, customer service and accountability. My experience has been extremely disappointing, and I would not buy from DFS again.

AVOID!

I got good service thank you so much

Everyone was helpful patient and informative

Great experience excellent staff
Staff is very friendly served by staff member named Jimmy & Imran both are
Very friendly I will give them 10**********
No complaints very happy. Definitely go back again.

Avoid DFS — terrible customer service and aftercare

One of the worst companies I’ve ever dealt with. I received new sofas, but the back cushions barely had any filling in them, leaving me having to pay extra money out of my own pocket to put the issue right. What makes it worse is that the finance company did nothing to help, and the Ombudsman also declined to assist. In the end, I’ve been left to fork out more money to resolve an issue that shouldn’t have existed in the first place.
For the sake of £20, you would think DFS would have simply done the right thing and honoured the cost, but instead they seem determined to squeeze every last penny out of their customers. The technician who dealt with the matter was also rude, vindictive and arrogant, which only added to an already stressful experience. I’ve had nothing but stress dealing with this company, and now I’m paying £20 to correct their mistake because the sofa was not as described from day one. I’ve dealt with companies such as Furniture Village and Sofology, and my experience with their customer service and aftercare has been far better.

Save yourself the stress and look elsewhere. There are plenty of furniture companies that offer much better customer service and aftercare.

Avoid DFS — terrible customer service and aftercare

One of the worst companies I’ve ever dealt with. I received new sofas, but the back cushions barely had any filling in them, leaving me having to pay extra money out of my own pocket to put the issue right. What makes it worse is that the finance company did nothing to help, and the Ombudsman also declined to assist. In the end, I’ve been left to fork out more money to resolve an issue that shouldn’t have existed in the first place. For the sake of £20, you would think DFS would have simply done the right thing and honoured the cost, but instead they seem determined to squeeze every last penny out of their customers. The technician who dealt with the matter was also rude, vindictive and arrogant, which only added to an already stressful experience. I’ve had nothing but stress dealing with this company, and now I’m paying £20 to correct their mistake because the sofa was not as described from day one. I’ve dealt with companies such as Furniture Village and Sofology, and my experience with their customer service and aftercare has been far better.
Save yourself the stress and look elsewhere. There are plenty of furniture companies that offer much better customer service and aftercare.