DFS Furniture - Birmingham Reviews 

5,241
TrustScore 5 out of 5

4.9

John Kempe Way, B12 0HU Birmingham, GB


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Rated 5 out of 5 stars

Fantastic customer service the moment we walked through the door, Imran and Jimmy helped us from start to finish. Very knowledgable and patient which was fantastic to see as we did take some time to c... See more

Rated 5 out of 5 stars

I brought my sofa from Birmingham DFS and was helped by Sandra and Lewis at the store. They were both professional, friendly and highly knowledgeable. They made the experience of buying our sofas seam... See more

Rated 5 out of 5 stars

Yes we did 👍🏽 purchase a sofa... thanks to Bal at the Birmingham branch ... highly recommended with his sales experience & lovely hospitality like we were on hoilday lol ... excellent product knowle... See more

Company replied

Rated 5 out of 5 stars

lots of options shown by the sales associates based on our requirements. plenty of colours to choose from and ample time to test and review options without hard sell. Sales assistants were patient and... See more


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5K reviews

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4.9

All reviews

(5,241)

101,274 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service

Excellent service, quality and value for money with the added bonus of 0% ...!!!
😁😁😁

August 22, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your great feedback.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

We had help from Amz in the Birmingham…

We had help from Amz in the Birmingham store . We was very disappointed at first due to your online stock checker telling us we could view the sofa we wanted there so 1.5hr drive only to find it wasn’t in store !!! This was very annoying especially as we had my 76yr old mother who was wanting the Fargo sofa & chair .
Amz was really calm, helpful and helped my mother who is deaf to choose a sofa in the colour she had wanted, he looked after us from entry to exit, made sure we would be able to get it in the bungalow etc.
Fabulous service from Amz…. Unlike his colleague who was quite rude when I expressed my anger of a long journey
Five star treatment with Amz- thank you

August 22, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Jimmy was great

Jimmy was great, friendly service and honest about what works for us. Showed us multiple options and kept us feeling very welcome

August 22, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

New chair

Excellent service and advice
Ordered exactly what I needed

August 22, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your lovely review.

Kind regards
Holly M
DFS Customer Support

Rated 4 out of 5 stars

Great staff

August 12, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine E
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine E
DFS Central Customer Support

Rated 5 out of 5 stars

Jimmy was extremely helpful and…

Jimmy was extremely helpful and understanding with what we wanted. Made our experience great shopping at DFS and the hot chocolate he made was lovely.

August 21, 2026
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Reply from DFS Furniture - Birmingham

Hello Khurum,

Thanks for your lovely feedback, we’re glad to hear Jimmy met your expectations and gave you all the info you needed to make your purchase.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Yes we did 👍🏽 purchase a sofa..

Yes we did 👍🏽 purchase a sofa... thanks to Bal at the Birmingham branch ... highly recommended with his sales experience & lovely hospitality like we were on hoilday lol ... excellent product knowledge & gave us peace on mind about after careful policy & offered 4 years interest free credit which we didnt need but was very helpful to know ...so we took it lol

August 20, 2026
Unprompted review
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Bal.

Kind Regards,

Jordan
DFS Customer Support

Rated 4 out of 5 stars

Was left to browse with no shop…

Was left to browse with no shop assistant following us.. informative and to the point

August 20, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

We were left alone to browse

We were left alone to browse, but attended well while making a purchase. All staff were courteous when we spoke to them.

August 19, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Excellent experience at DFS

Our experience at the shop was very good indeed we bought a lovely sofa and the person who helped us to sell it was excellent he even offered us a hot drink we really appreciated this

August 17, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.

Kind Regards,
Holly M
DFS Customer Support

Rated 4 out of 5 stars

Great customer service

Great customer service. Greeted on entry. No hard sell on the sofas or services. Pricing clearly laid out

August 12, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Amazing review, we really appreciate it!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Staff member (imran)was very welcoming…

Staff member (imran)was very welcoming and knowledgeable. Offered us tea/coffee and was very professional and polite. I came into just have a look but ended up purchasing my sofa.

August 18, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Jay,

Thank you so much for your kind review, we’re happy to hear you had a lovely experience when visiting our store and received refreshments. We look forward to welcoming you again next time!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

The salesman Amjad was really amazing

The salesman Amjad was really amazing, listened to what I wanted & explained the item purchased & others sofas I was considering & in the end chose what I wanted with Amjads help. Also the manager Lewis was really helpful & very freindly. I would recommend recommend the Highgate branch as was very attentive as soon as i walked in Amjad just came over & asked if I was looking for anything in particular & the rest is all history. Also the manager allowed us even after we made the deal, as we wanted to go & view the other 2 sofa companies In the same complex to see if they had. But we came back in about 30 mins & purchased from DFS. Thank you.

August 17, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind regards,

Lia
DFS Customer Support

Rated 2 out of 5 stars

Cables not delivered with sofas

The sofas were delivered in good time, however the cables to connect the sofas were not delivered, hence installation and connection could not be done on delivery.
I have contacted customer services and awaiting delivery.

August 10, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Olabimpe,

Thank you for taking the time to write to us. We are disappointed to hear the installation of your furniture was unable to be completed upon delivery, we can see this has been reported and you will be contacted once the order for the parts has been processed.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great experience at DFS

The staff were very welcoming and informative, they listened to all my requirements and were very patient and accommodating.
Excellent customer service

August 16, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Highgate branch

Sandra at the Highgate, Birmingham branch was very thorough and courteous. She was patient while we made our decisions and explained the purchase procedure clearly. She did not pressurise us at any stage. She was personable and friendly.

August 15, 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you so much for taking the time to give us an amazing review and sharing your experience with others. We really do appreciate it.

Kind Regards,
Holly M
DFS Customer Support

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