I had a absolutely fantastic experience buying my sofa the sales rep was extremely helpful to my wife to find her exactly what she wanted. He was able to give us the best advice after he asked if we h... See more
Company replied
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See what reviewers are saying
On our visit to the store we met Sales Assistant Natalia who listened carefully to our needs and offered us positive advice. She drew up a sketch based on a photograph of our room that we had provide... See more
Company replied
Our experience at DFS earlier today was very good. The staff were polite, patient and knowledgable and we did not feel pressurised or hurried at all. We feel confident the order has been put thorugh... See more
Company replied
Lovely warm welcome, asked me all the right questions to know exactly what I was looking for, was very helpful, wasn’t pushy, gave space for us to browse and decide, I never once felt uncomfortable, f... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Positive Experience at Norwich
On our visit to the store we met Sales Assistant Natalia who listened carefully to our needs and offered us positive advice. She drew up a sketch based on a photograph of our room that we had provided. We subsequently made a purchase.
July 24, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Natalia met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
I had a absolutely fantastic experience…
I had a absolutely fantastic experience buying my sofa the sales rep was extremely helpful to my wife to find her exactly what she wanted. He was able to give us the best advice after he asked if we had any sofas we wanted to view and made us feel completely relaxed with the clear and honest advice and making it entertaining with a laugh and joke. I would highly recommend coming here to anyone I know. P.S the wife is stealing my recliner
July 25, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Hi I bought a nice sofa and footstool…
Hi I bought a nice sofa and footstool at the Norwich outlet. Great service and a fantastic range. Would highly recommend this if you are looking for a great sofa.
July 4, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Lovely warm welcome
Lovely warm welcome, asked me all the right questions to know exactly what I was looking for, was very helpful, wasn’t pushy, gave space for us to browse and decide, I never once felt uncomfortable, first time buying a sofa and was very happy with my experience and service that was provided! Highly recommend this store!
July 24, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Fabulous experience.
Helpful, polite and looked after my Dad amazingly! Purchased from here myself a few years ago and had the same experience. Well done guys, wouldn't hesitate to shop here again.
July 24, 2026
Reply from DFS Furniture - Norwich
Hello Gail,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
It was a pleasure and no pressure from…
It was a pleasure and no pressure from salesman very informative explained everything very well
July 22, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your great feedback.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your great review.
Kind regards,
Holly M
DFS Customer Support
Great place to shop
The showroom was beautifully set out and easy for my disabled husband to move around in. It smelt fresh ! Great choice . Dan who served us was helpful, knowledgeable and friendly.
July 23, 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Salesman very polite and knowledgeable…
Salesman very polite and knowledgeable on products.it was a very calm environment.
July 22, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your positive feedback with us.
Kind Regards,
Holly M
DFS Customer Support
Staff were amazing and very helpful in…
Staff were amazing and very helpful in finding the right sofa and chair for me. Polite and friendly
July 22, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind regards
Holly M
DFS Customer Support
Excellent service in the Norwich store
Excellent service in the Norwich store. Friendly & knowledgable staff. V pleased with the service & can't wait for our new sofas to arrive :)
July 21, 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Amy,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
The lady was very helpful and…
The lady was very helpful and constructive explained every thing to use
July 21, 2026
Reply from DFS Furniture - Norwich
Hello Craig,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Katie was a lovely very helpful lady
Katie was a lovely very helpful lady , helped with advice on everything I asked not pushy to make you buy wanted me to have exactly what a wanted, great customer service, would recommend to anyone 😊
July 20, 2026
Reply from DFS Furniture - Norwich
Hello Jennifer,
We are really grateful for your kind words and for sharing your experience in our store with Katie. Thank you very much and we look forward to seeing you again!
Kind regards,
Lia
DFS Customer Support
Excellent service from the Simon that I…
Excellent service from the Simon that I dealt with. There was no "hard sell" which is always a bonus as there is nothing worse than wanting to buy something and then being hassled to within an inch of your life the second you wall through the door. All relevant information passed in and very relaxed and easy. Now to wait and see what it turns up like for the next review.
July 18, 2026
Reply from DFS Furniture - Norwich
Hello Mrs Danielle,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Deliver time changed to 2 months earlier!
Deliver time changed to 2 months earlier which wasn’t expected at all, however was a pleasant surprise. Very happy customer here.
July 11, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
A good experience
Chris was very patient and answered all our questions. Made furniture shopping very easy.
July 19, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Great showroom and great staff
Great showroom and great staff - very approachable and friendly
July 18, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards
Holly M
DFS Customer Support
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