We came into the store looking for a new sofa after having a look around at the weekend. We initially met Chris, who was incredibly helpful in giving us options based on the size of our room and... See more
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Richard was excellent, genuine and polite he explained everything regards to selling a sofa and advisories on cleaning the fabric etc He also explained insurance and what it covered that was my... See more
Company replied
We were aloud to wonder around and not hassled. Very polite and pleasant staff. Sofas well presented all areas clean and tidy. Our rep Chris was knowledgeable and informative and patient. We have alwa... See more
Welcoming environment as soon as we walked in, met by Meghan who assisted throughout our purchase. Helpful, knowledgeable and left us to peruse alone when we wanted. Bought exactly what we had been lo... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
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Welcoming and knowledgable
Welcoming environment as soon as we walked in, met by Meghan who assisted throughout our purchase. Helpful, knowledgeable and left us to peruse alone when we wanted. Bought exactly what we had been looking for.
August 31, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Great review, thanks for sharing!
Kind regards,
Lia
DFS Customer Support
Staff don't jump on you when you go…
Staff don't jump on you when you go instore. They let you look about and are polite and helpful when you speak to them....
Dan at the Norwich branch was very helpful...
August 24, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Brilliant customer service
Brilliant customer service. Dave is really lovely person. He explain us all. He deserves pay rise for sure 👏
August 31, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your 5* review, we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Suppor
Reply from DFS Furniture - Norwich
Hello,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
service matters here at DFS DFS store…norwich
quite simply shopping inthe DFS store is first rate down to SERVICE !! The staff are completely helpful and answer every possible query we might have had. Our staff member was Chris, who could not have been more helpful to get us what we were aiming for.
August 31, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Chris.
Kind Regards,
Jordan
DFS Customer Support
Katie was very helpful and was…
Katie was very helpful and was knowledgeable about the process.
August 30, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Richard Moore the sales assistant was…
Richard Moore the sales assistant was very helpful on our first visit and even sent updates on email and then explained everything on our second visit,
August 30, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Richard.
Kind Regards,
Jordan
DFS Customer Support
Good customer service
Left long enough to have a look round before sales person came and spoke to us - gave us info when we asked -
when we made our choice experience was very good Chris talked us through the process and gave us info both written and verbal - very good customer service
have had many sofas from DFS and always return there - plenty of choice and in every price bracket
Only negative no
fabric swatches available so had to go back again to check paint etc !! Surely this can’t be difficult as Next have these readily available in store
August 22, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Well done Norwich.
Super array of sofas, mats etc in your Norwich store
Natalia, the sales lady, was very attentive and explained everything really well. The manager who also helped with the sale was superb!
We are now waiting for the sofa etc to be delivered.
August 23, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Staff very friendly, polite and happy to help
Good range of products. Staff very friendly, polite and happy to help. Order is checked by at least two staff members before confirming, to ensure there are no errors. Purchase was straight forward.
August 30, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Phil the salesman was very helpful and…
Phil the salesman was very helpful and knowledgeable
He answered all our questions and was very professional and made us feel at ease before making our commitment
August 30, 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lia
DFS Customer Support
Professional team - no pressure
Team were not pushy or "hard" sales, explained things in plain English and were super friendly and professional
August 29, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind feedback with us.
Kind Regards,
Holly M
DFS Customer Support
The staff members were really amazing…
The staff members were really amazing and warm and really helpful.
August 29, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
quick and simple
very helpful and transparent staff! helped me with all my enquiries and got delivered my item in time! highly recommend
June 5, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Lovely & very informative
Lovely & very informative. No pushy selling & very polite, a credit to the company. Gave all the necessary information & went above & beyond what we were expecting & the reason we bought from DFS instead of numerous other competitors in the same area.
August 29, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Very helpful and polite staff service
Very helpful and polite staff service. Good product knowledge and helped us through each stage of our purchase process.
August 29, 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
We visited Dfs today and was given time…
We visited Dfs today and was given time without hard sell to decide which sofa set we wanted. Overall pleased so far with their service.
August 29, 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
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