Diamonds Direct Reviews 

Kudos to Cindy! She was kind, professional, and courteous. She made certain that I took delivery upon my desired date. The natural diamond solitaire engagement ring is brilliant and perfect. Diamonds Direct never disappoints!
With gratitude,
Jon C.

I had a phenomenal experience at Diamonds Direct, specifically working with Mike Eakright. He made the process fun, provided a few options while not making it overwhelming and had a lot of recommendations/guidance. The price was reasonable and the timeline for delivery was even quicker than the expectation that they set. I highly recommend Diamonds Direct, specifically Mike!

Diamonds Direct has always had such an incredible selection of jewelry and diamonds, every time I’ve gone there. But, even outside and above that, sincerely, it means so much to me to receive the extraordinary level of customer service that Cindy at Diamonds Direct has consistently provided me. Top notch doesn’t even come close to describing it. She is so awesome and I wish there was more customer service like this in other businesses. It seems to me like it’s very rare these days.
She has always gone out of her way for me and Ive been so grateful that she has always taken such great care of me, and has made my Diamonds Direct buying experiences extraordinary every time!

Can not speak highly enough of my recent experience with DD. Excellent selection online but what made it the best experience was the interactions I had with their team. Cindy out of their Raleigh office was beyond helpful and I could tell she was genuinely excited about my engagement. She made the whole process that much more meaningful. She is a true “gem” to the team ;)
Diamond arrived in a beautiful and discrete package. JFYI, it does not have any Diamonds Direct labeling on package so my soon to be finance had no clue when the FedEx arrived. Highly highly HIGHLY recommend purchasing from them

Lisa is extremely helpful and knowledgeable and could answer any question asked! She made the experience a great time!

Lisa is AMAZING!! She helped me find the perfect band! Just what I was looking for!

If I could leave 10 stars I would! My fiance and I came here for my engagement ring and wedding band and we absolutely loved it!! Jamie helped us out both times and she is THE BEST!! She knows exactly what she’s doing and has the best advice to make you really happy with whatever you end up purchasing. She treats you like a true friend and is just the sweetest. I have nothing but good things to say about her and about Diamonds Direct! We loved our experiences there :)

I am so impressed with the selection, quality and customer service we have experienced at Diamonds Direct in Charlotte. I found both my dream engagement ring and wedding band here. They have also custom made necklaces and bracelets for me which are gorgeous! Morgan went above and beyond our expectations with regards to time she spent and searching for our perfect rings. We have visited her several times for other family members and most recently a beautiful watch for my husbands 60th birthday. Amazing experience with phenomenal customer service and quality. HIGHLY RECOMMEND

Exceptional Service and Craftsmanship

I had an amazing experience working with Lindsey Beals at Diamonds Direct. From the moment I walked in, she made me feel welcome and truly listened to what I was envisioning for my ring. I had a few ideas but wasn’t sure how to bring them all together—Lindsey guided me through every step, from selecting the perfect stones to choosing the ideal setting and metal.

Her attention to detail, patience, and genuine passion for her work made the entire process enjoyable and stress-free. The final result was beyond anything I could have imagined—absolutely stunning and perfectly suited to me. Exactly what I had dreamed about!

If you’re looking for someone who combines expertise, creativity, and care, I can’t recommend Lindsey Beals enough. She helped me create the perfect ring, and I couldn’t be happier!

Bo was absolutely amazing! It was so in tune with what I wanted and was selecting various options that exceeded my expectations. He is extremely knowledgeable, intuitive and honest. Genuinely a great guy and I will buy all my jewelry from him from here on out.

I had the pleasure of working with Elle at the Kansas City location, and I can't say enough good things about this experience! I let her know my budget, and she worked with me on just that to find exactly what I was looking for. No pressure, no upselling, just great help and communication. The entire staff was very friendly and welcoming. I would highly recommend visiting this store and asking for Elle!

Cindy with Diamonds Direct online chat was super helpful and accommodating! She helped me find what I wanted with a trade within my means and even set up an appointment for me to go into the store. Super appreciativeof the time saving help!

We came into the store last month looking for an engagement ring and were greeted with friendly service. Ron Shotton made our shopping experience wonderful. He took his time in showing various options and explaining the differences between each stone clarity. I found my perfect engagement ring and Ron found the perfect band to match. We will definitely be back for future purchases. Our experience was perfect!

Thank you Ron!
Carl & Chantel

I have searched Kay's, Zales. Jared, and they basically rob you. No joke, most of the diamonds sold by Zales and Kay's are either I2 or I3 clarity and that's the lowest grade available. It's atrocious what these stores do to people. Diamonds Direct is literally the opposite. This will sound like a plug or a commercial but it is just facts. Diamonds Direct sells the diamonds YOU want, and sold me the most amazing VVS1, just one grade below flawless, with a beautiful Channel setting with a combined total weight of diamonds equaling just short of a full carat for a fraction of what Kay's or Zales or Jared would. This is my new home. I was shopping for my wife for Christmas and I'm sold. I've visited Shane Co. and Helzberg diamonds and they are the next closest thing to Diamonds Direct, but they don't match the price, I'm telling you. This store is amazing, just take a look around and you'll see. Thank you Diamonds Direct. You delivered the product I was seeking and for the price I was hoping for, and you made it easy and exciting. I am absolutely going to be back in the future!!!

Just wow! I was about to order a ring from a different vendor but they werent responding on the chat feature so I went to Diamond Direct and starting chatting with Cindy. She was so professional and willing to help. I had a very very tight timeframe as the ring had to ship the next day overnight for me to receive it on time for a trip. Cindy contacted me directly and made sure it will happen! She arranged a jewelry to set up the stone on a ring the next day and shipped it right away. Just wow, I havent seen this kind of customer service from any company in a very long time. Cindy made sure Fedex was on top of it to deliver it the next day. The ring is beautiful!

Jakki Stein helped my husband and I select the perfect diamond and setting. We decided to upgrade my wedding ring for our 31st wedding anniversary and the ring that Jakki helped us select is absolutely stunning!! We had an outstanding experience and we were treated like family. I would highly recommend Diamonds Direct for quality, customer service, and cost!

I had a piece of jewelry I wanted to have created into an anniversary ring and a band to go along with it. Of course I had no idea where to start and/or what I would even like. This young lady was so patient and helpful in every way. Jordan is Absolutely a wonderful talent! She went above and beyond for me. She has extensive knowledge and is just an absolute literal GEM to encounter.

We upgraded our rings after 17 years of marriage and chose diamonds direct because of their amazing reputation. Ginny was my diamond expert and she helped me decide the best route to go to fit our budget. We had a small mix up when the rings were delivered originally and Ginny helped straighten everything out quickly! Very thorough process from beginning to end. So glad we chose diamonds direct for our new rings!

I went in to purchase a setting for my engagement ring and spoke with both Victor and Ken during my visit. Victor was the sales associate who assisted me in selecting the setting, and after we agreed on the style and price, I left my diamond with them. They assured me they would contact me once the ring was ready.

Weeks later, Victor texted saying the ring was done. I returned to the store, only to find my diamond placed in the WRONG setting and not the one I had chosen. Thankfully, I had taken a picture of the correct setting during my last visit, so I showed it to the staff, including the general manager Daniel. Once confronted with the proof, they admitted the mistake and placed a rush order to try to get it fixed in time. That should’ve been the end of it but unfortunately it wasn't. Things got even worse!

A few days later, Victor calls me and has the nerve to say, “I heard you didn’t like the setting you picked out and requested a different one.” I told him the setting they initially ordered was not what I chose. He then flat-out told me, “No sir, that was the setting you picked.” At that point, I asked to speak to a manager because I was highly upset and refused to be called a liar.

Victor transferred the call to Ken and as I tried to explain the situation, he started yelling at me over the phone and threatened to cancel the order. I told him I didn’t want to cancel, I just wanted to make sure the right setting was ordered this time. Instead of apologizing or offering any sort of customer service, he doubled down saying Daniel and the team had “taken care of it” and I’d get my ring soon. No empathy, and zero professionalism.

When I went to pick up the ring (again), both Ken and Victor were there. I showed Ken the picture of the correct setting and guess what? He admitted that yes, that was the one I had originally picked out. So they finally acknowledged the mistake and yet... Ken STILL kept yelling at me and threatened to cancel the order AGAIN. What kind of customer service is this?

Since my proposal date was fast approaching, I had no choice but to pay the remaining balance just to get the ring and be done with them. Only after I paid did Ken decide to calm down and actually listen to what happened. I told them the mistake happened because while I was taking a picture of the setting I actually chose, Victor grabbed a different one and entered the wrong serial number. It was a simple mistake, but the handling of it was completely unacceptable.

Mistakes happen but this wasn’t just about a wrong order. This was about how horribly they treated me from start to finish. The customer service provided by Victor and Ken was beyond terrible. I will never purchase anything from Diamonds Direct Atlanta again, and I strongly urge everyone to stay far away.

Hello Friends,
I wanted to take some time to say THANK YOU to all the staff, from the moment i walked in to the moment I left. Now...as a single mom we will go to the end of the world for our kiddos!!! My daughter has been on the hunt for a Light Furry (white one) and lone behold DD had one in their play room, a limited edition one I may add, I proceeded to offer money to buy it from them, but Angela spoke to the manager whom gave her the ok to LET her have it!!! That kiddo walked out of there so HAPPY, that i was the crying, My heart was so warm that the staff did that for her. Kudos to the BEST PLACE!!!!