We came into the store last month looking for an engagement ring and were greeted with friendly service. Ron Shotton made our shopping experience wonderful. He took his time in showing various opti... See more
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Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
28211, Charlotte, United States
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Replied to 66% of negative reviews
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Our experience with Wendy Apodaca at the San Antonio store was nothing but outstanding. Wendy is professional, friendly, was not pushy and listened to all of our wants and needs. We were there for a very special "purchase" and Wendy was there to accommodate us every step of the way. We would highly recommend that you see Wendy at Diamonds Direct for all of your jewelry needs. And, personally, thank you to Wnedy for all your help with my mother's needs with ring sizing; you truly made her blush with memories. The emotion of this can't be expressed in words. Thank You Jim and Connie B.

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Mary Beth always makes the buying with DD a positive experience. Highly recommend letting DD take care of any jewelry needs you may have.

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I had the most wonderful experience at Diamonds Direct. Maddy helped me redesign my wedding band and diamond engagement ring. She was so helpful and really listened to me carefully and offered great advice and took so much time with me. She even had her designer do a wax rendering and I could try it on!!! Didn’t know that was possible!!! We texted back and forth and she is like part of our family now!! I highly recommend Diamonds Direct, ask for Maddy!!!❤️

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Often times, businesses that take the time to make you feel special will always get my as a repeat customer, Diamonds Direct Atlanta will have a customer in me for many years.
I want to start of by saying my wife is usually not one to be surprised, however Rachael made both my wife and I speechless. Rachael was amazing from our first interaction, she was patient with me as I wasn’t sure how I wanted to surprise my wife for our upcoming anniversary. After some back and forth Rachael found the perfect diamond to upgrade my wife’s ring. Rachael was able to look up the size of the original ring, find the same style ring and the perfect diamond to celebrate our union and the family we have built (3 beautiful girls).
Rachael, was amazing, communication and attention, and expertise was great. I told my wife we were going to get her rings appraised for insurance, Rachael welcomed us and walk us through and took the rings to get cleaned. Rachael bought out her upgrade ring and she was very much amazed at the diamond select, color was amazing. Thank you very much Rachael for making my wife feel special, and making both Valentine’s Day and our upcoming anniversary special.

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We made a large purchase of vacuum cups and the height would not work with our set up. We returned the cups for credit. Diamond Direct took the cups back Inspected the cups and never issued the 6000.00 credit. three years later they sent me a few hundred dollars in product and are now ghosting me again. They will sell you stuff but God Forbid you need a return credit. Screwed us for 4500.00

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We took two rings in to request work done, one we purchased at Diamonds Direct for resize and one we already owned but brought in for repair. Their service representative, Kimary Bourett, took amazing care of us from the first time we walked in until she personally called us to let us know the work was complete and the rings were ready for pick up. She was courteous and professional and took wonderful care of us. Thank you, Kimary!

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If you are shopping for a diamond, you should be fully aware of the 4C's.
But they are actually 5C's. The fifth C is for Confidence. You want to shop at an honest and reputable business.
Diamond Direct is the place, the whole staff was great, but we had the pleasure to deal with Ms. Laura Powers and Julietta (technician). Laura was able to find the perfect set for my wife engagement ring and Julietta custom fit it perfectly.
Three of the six prongs of my wife original diamond broke, they were so kind to make a new set of prongs and set the diamond free of charge! (easy $150-$200 job).
Diamond Direct has large selection of diamonds in store and online, but the customer service and prices placed them way ahead of the competition.

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Just moved to the area 3 1/2 years ago and wasn’t sure who to trust with my diamond. My setting broke, for the second time, and wasn’t sure whether to repair again or get a new setting. I was nervous than a new setting would not look as good as the broken one Bo took a look at the setting and we can fix it but it will break again. He suggested having a custom one built that looked exactly like the broken one. He took some pictures and sent it to a jeweler who could create it.
It came out beautifully! Who knew? I now have my new ring back and love it!
Just wanted to say how friendly and helpful everyone was Will definitely do business with them again.

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I would like to recognize Leslie for her excellent knowledge and professionalism in guiding me to the purchase of my beautiful diamond earrings!
Leslie showed me many options that fit my requests and made suggestions that helped me make the perfect selection. Thank you for a wonderful experience!
Lou Verde in Austin; He was helpful, honest and sincere in getting me the best upgraded watch. We worked physically one on one, then finished the negotiations from 1200 miles away. Never did I question the agreement we settled on. I know that Lou, Seth and Diamonds Direct will back up with any service if needed. I will return to them Lou and Seth in the future for all jewelery purchases.
Kyle
We had tried to purchase jewelry at a different store, but too many mistakes were being made and we finally tried DD. Wanted to commend Dylan Papaleo for his fantastic customer service in helping us to find a gorgeous anniversary band. He was attentive but not pushy at all, and kept us updated on the ring's status. What a difference! We couldn't beat the price nor the customer service. Very pleased and I will recommend and purchase in the future.
Jordan @ Mt Pleasant is an excellent representative--wonderfully grounded, composed, patient & most pleasant natural demeanor & candor, so pleasing. My time observing other sales staff was no less impressive.
I had the absolute pleasure in dealing with Diamond Direct's representative Ginny. After multiple attempts, and failures, in attempting to place an online order, I went to the "chat" box where I encountered this wonderful lady. We both continued to encounter the same issue I had been experiencing, and she suggested she call me to try and work through the problem. I agreed. Though it took longer than we both expected her patience and guidance enabled me to complete my order. Ginny certainly went above and beyond any sales representative I have required assistance from. I am so grateful to have lucked into having her respond to my initial "chat". She is a credit to diamonds direct and I hope her performance review will reflect this. 10/10, and five stars.
Madison was so helpful with my application process for financing. I was having troubles on my own and she was too happy to help. I called Wells Fargo and they weren't able to help, but she came through. She was polite and helpful and most of all, actually wanted to help me. Wouldn't want to deal with anyone other than her in the future.
I went to the location in Dallas and Leslie Greco was who helped me. When I went I had no idea of which commitment ring I wanted and had little experience with jewelry in general. Leslie went out of her way to help me and show me around. She spent lots of time teaching me about diamonds and all things about rings! She never pressured me about any particular ring or price range, which I loved. The ring I chose had to be made and I was very reluctant about how it would turn out but she explained everything to me to calm my fears!! My ring turned out better than I could have ever imagined! If you are looking for jewelry and need someone with tons of experience, lots of patience, super kind, and very helpful then go see Leslie!!! Great experience.

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Heather & Vanessa were so helpful and easy to work with. The jeweler Stu, worked his Majic and I had my jewelry back in no time. Thank you so much for always making me feel welcomed and valued.

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My girlfriend and I came in Saturday morning shopping for an engagement ring. Matthew Clements was our Diamond expert. My girlfriend and I entered very open minded, neither of us knew what we were looking for exactly, I had a vague budget, but my girlfriend is not the type to be moved by large diamonds, how pure the gold is, or how unique the cut may be. Matthew was very knowledgeable, and as we shopped, he kept trying to tie in his and his wife's story into our ring shopping experience, on the surface there is nothing wrong with that, but it was obvious to us he was trying to align his relationship with his wife with ours. At the beginning of our ring shopping experience, his wife was "very picky and designed every detail of the ring" and at the end his wife was "just like your girlfriend, easy going and not very picky". Early on he called my girlfriend "plain" because she wasn’t wearing makeup and didn’t have her nails done (she's a nurse and isn't allowed to have fake or long nails and the constant washing of hands does not lend itself to palm olive-hand-model looking hands). Matthew also kept referring to my girlfriend’s hands as "paws" and I know he wasn't insulting her, but after that "plain" comment, that also rubbed me the wrong way.
When my girlfriend was asked to step out of the room so that Matthew and I could speak about price and how soon I would receive the ring, he kept pushing a financing plan where I would have to open a Wells Fargo account, I was not interested in opening a Wells Fargo account. Matthew also tried to sell us on a certain brand of band, we liked that brand’s bands and never asked to see other band options, but he tried his best to sell us the Diamonds Direct flavor of the week.While him and I spoke, he was pushing a particular diamond and when I said I would have an answer next week he kept doing the age-old salesman tactic of "well I can’t guarantee this diamond will be here next week unless you put money down today”, charming Matthew. My girlfriend doesn't want a natural diamond, each time we brought up lab made diamonds he would wave us away and talk about their deprecating value, how natural diamonds are "unique and natural like your love", and that “you just don’t want that”. He simply would not consider selling us a lab diamond, lest he be some fool’s gold peddler at a bazaar praying on some distant traveler’s ignorance.

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My fiancé and I had the opportunity to work with Tang from Diamonds Direct. She was amazing. Super helpful, knowledgeable and worked with our budget for everything. Couldn't say better things about DD and Tang! Will absolutely be back for more jewelry in the future.

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I was referred to Diamonds Direct through a friend who has been going there for years. My diamond fell out of my wedding ring while I was at work and thankfully a coworker found it! I took my ring in to have the prongs fixed as well as the diamond put back in. Gai Kranz, the diamond expert, was so welcoming as I entered the store and she took care of everything that I needed. Guy Fellers, the master jeweler, did an amazing job of not only fixing my ring but making it sparkle like it did on the day I first got it! The turn around time was unbelievable quick. I definitely will be going back to Diamonds Direct for all of my jewelry needs and recommend that you try them out too!

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My wife was talking one day about a lost starfish necklace that her mother had, it was a matching necklace between the wife's mom and her daughter. She seemed quite upset about it so I decided to search for one and the first place I thought of was Diamonds Direct. With the help of Cindy on the online chat, she helped me find one and arranged for it to be shipped to our local Greenville, SC location where they took excellent care in completing the purchase.

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