We were greeted by Elaine who was really friendly and calm (not overpowering at all which sometimes sales assistants can be in my opinion). She ran the Sleepmatch diagnostic, offered us a drink and t... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The service was excellent. Your agent Scott was knowledgeable and very helpful . A computerized bed enabled me to choose the most comfortable mattress.
Greeted by s very pleasant lady in shop who i can't remember her name, sorry, and she made sure we have picked the correct mattress for us, nothing was too much trouble. Gent was also very helpful in... See more
Very efficient service all round. The staff member who took our order guided us to exactly the mattress we wanted. He was friendly, polite and very helpful throughout our time in the Dreams showroom i... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Valentine Road, LN6 7BH, Lincoln, United Kingdom
- 01522213509
4.9
Excellent
268 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good product and excellent assembly
Good product and excellent delivery and assembly
February 27, 2026
Delivery was on time
Delivery was on time, delivery men were super helpful. They gave advice on ensuring boxes were opened in the correct order and pointed us to helpful videos re assembly if needed. Bed itself is lovely, love the finish and the under bed storage. All in all no reason to complain at all. 5 ***** Dreams. Thank you
February 27, 2026
Our new mattress
Our new mattress was delivered on time and with no fuss, with a friendly manner and taking care to wear the proper footwear, as our old mattress was swiftly replaced. Many thanks!
February 6, 2026
Brilliant
Firstly the help we had in store at Lincoln in helping us to decide which mattress to buy.
The best mattress we have ever bought in 45 years.
December 22, 2025
Great service from when we stepped in…
Great service from when we stepped in the shop to delivery day. Will recommend 😊
January 31, 2026
Im really happy with the new bed,took a…
Im really happy with the new bed,took a few days to get used to it,its fine now tar
January 24, 2026
Good service
Great service after we decided that we'd not made the best choice. The exchange service was unexpected but a real bonus.
January 2, 2026
Lincoln Store.
After browsing online we decided that buying a mattress should really be a physical appearance at a shop.
We decided on dreams after seeing about their sleep match system. And despite feeling a bit daft for 3 minutes the process was worthwhile as it eliminated nearly all the hybrid mattresses I'd seen online.
The lady assisting was friendly and attentive, making the whole experience unrushed and without pressure. ( even revisting our favourites several times so we could finally whittle down to one)
The lead time on our mattress is a bit longer than we hoped for at one month but the instore experience was spot on
January 1, 2026
Unprompted review
Professional service throughout
Professional service throughout. Experience and knowledge of products explained fully both in store and on delivery.
December 28, 2025
I picked a delivery date to suit me and…
I picked a delivery date to suit me and Dreams kept me up to date with relevant delivery information including an exact time slot. The price was good on our chosen product and we felt we were well advised in the shop.
December 20, 2025
Made very welcome when we called into…
Made very welcome when we called into the Lincoln store,excellent service nothing was to much trouble very much appreciated,the bed is not the top of the range but for our spare bedroom its perfect.
December 12, 2025
High quality with affordable price
Although it’s perfect quality it’s affordable thank you.
September 27, 2025
Great product and the team who put…
Great product and the team who put together did fantastic. Really good.
November 23, 2025
We was very pleased with the service…
We was very pleased with the service from the company's dealing from the start to the end of our visit to the store and was very pleased with the delivery as well and the bed
November 1, 2025
What an excellent firm double bed…
What an excellent firm double bed mattress and for a very reasonable price. It was only when taking the old mattress off the bed did we realise it was also a Dream one, which had served us very well for so many years we're not quite sure the total. The new one is equally conformable but much lighter to turn over, which is recommended regularly in the first few weeks and monthly thereafter. We've found it very relaxing and slept amazing well in since "night" one!
October 11, 2025
I was very impressed with my experience…
I was very impressed with my experience with Dreams beds of Lincoln. Very helpful staff and patient when I was making my choice. Delivery was spot on and the two drivers were very considerate, tidy and clean.
October 10, 2025
Excellent service
Excellent service,nothing to much. Very knowledgeable team. Would definitely recommend Dreams
October 4, 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.