Dreams - Watford Reviews 

The experience was seamless, everything was done very smoothly. We had to change the date of delivery and the entire process went off smooth. The delivery staff was very kind, they took good care of our house. They wore cover on their shoes and the installation was done without any dirt on the carpet.

I had a fantastic experience at Dreams, and I have to give special thanks to Kyle for making it so enjoyable. He was incredibly knowledgeable and took the time to really understand what I was looking for, offering helpful advice without ever being pushy.

Kyle was friendly, approachable, and genuinely nice throughout the whole process, which made choosing the right mattress feel easy and stress-free. His professionalism and customer care really stood out, and it’s clear he takes pride in what he does.

I’m very happy with my purchase and would highly recommend Dreams to anyone, especially if you get the chance to be assisted by Kyle!

The staff at Dreams Watford, very helpful, knowledgeable and let us shop at our pace. Impressed also with the quick delivery, and two people who delivered, assembled and explained. Great service all round and we’re very happy with the product.
We should have gone to Dreams before hand.

It is the best company for selling bedding

I had a Dreams mattress delivered today by Walter and his Co worker. They were friendly and very helpful, my partner is disabled and the team did everything possible to assist me.
They also called, prior to delivery, to give me an updated delivery time.
Excellent service as always from Dreams

Very nice team and helpful. Fast easy transaction and got everything we needed and delivered on the day we wanted. Really happy , Fran was so helpful with my elderly parents.

I’m loving my new Mattress very comfortable it was Worth the money

I was greeted by the sales person Amir and he was very helpful and gave me a good deal and lot of freebies.

The delivery staff were 5 star friendly and very helpful.

Sales person was very unfriendly

Staff at the shop was very helpful and supportive when choosing the bed and mattress.
Delivery availability was quick.
We have been their customer for a few years, always coming back!

We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements. We appreciated being able to wander for ages around the store without interference until we had settled on our choices and then approached the helpful and knowledgeable staff. We hadn't realised at the time that the mattresses were much deeper than the ones we replaced and perhaps that could have been highlighted. It would not have changed our choice but we did have to rush out to get new fitted sheets when they arrived.

I felt rushed in the store to make a purchase, but apart from that the experience was good. Was kept up-to-date regularly on when the bed would be delivered and roughly what time. Thank you

Dreams sales lady did a great job recommending the right mattress for our bed. Delivery was as asked and all rubbish was taken away. Very good place to get a mattress.

I visited your Watford store yesterday morning with my husband shortly after opening. I have multiple sclerosis and use a wheelchair, and unfortunately I felt overlooked and not adequately assisted during our visit.

Although we were among the first customers in the store, within approximately 30 minutes I observed that other customers were being actively approached by sales staff and offered the sleep analysis service, which was not offered to us. A staff member briefly approached us to mention pillows and colours but provided no further assistance or engagement.

I am not seeking special treatment; however, a basic level of awareness, accessibility support, and consideration would have made a significant difference to our experience. This lack of engagement left me feeling deeply disappointed.

Could you please advise whether your stores are regularly assessed for accessibility and whether staff receive training in assisting customers with mobility needs? I would appreciate your comments on this matter

DREAMS -

While I appreciate the response, I cannot help but feel that it comes across as lip service. From my experience, it is evident that the training and education regarding disabilities referenced below has not been effectively implemented in Watford.

For that reason, I am unfortunately not willing to return. Attending on a pre-agreed date and time does not provide a genuine or representative experience. Given that we are now in 2025, there should be no justification for such shortcomings

Thank you

Courteous and professional service within the store and delivery people prompt and very helpful.

We ordered Pro Air Luxe Smartcool Medium 30 K Mattress, order number 260A052271
Quality of mattress is really poor, different from what we tried in the store. When we sleep on it, it sinks really low. Before raising the issue with Dreams, we again went to the store to check the quality of the mattress on display. There was massive difference, the one in store doesn't sink. Experience with the staff was very different from what we had when we went to buy the product.

When we contacted customer service on 2nd Feb, we were told that technician from third party would come and inspect the mattress. When we contacted them on 02/02, earliest date available was 19th Feb which means we will have to sleep on this uncomfortable faulty mattress for at least another 17 days. We were not informed about post inspection process

Will update this review again after inspection.

Also, as per their price promise, they offer you price difference +£10 if you find same item cheaper at another retailer. We found same item cheaper by £307 pounds with another competitor. They only offered us refund of £200 under the pretext that there was a small difference between both the items.

Update 1
Mattress was inspected on 19/02, it lasted less than 5 min, he lied down on the mattress once, opened the cover and had a look inside, God knows what because it is sealed so nothing can be seen.
I was told that it is possible that cover on the mattress could be wrong i.e. Cover is Medium but inside could be soft.
There is definitely a conflict of interest because they are paid by Dreams to survey, this was complete waste of time.
No one of the dreams bothered to call me. When I called them, I was told that as per the report there is nothing wrong with the mattress and nothing could be done, Person on the phone didn't let me speak and tried to talk over me.
I have told them that I don't agree with the survey (I had to repeat this at least three times).
Finally my complaint has been escalated and will receive a call within 48 hours.

So far, it's been difficult experience, my mattress is different from the one we tried in the store, something is wrong but Dreams doesn't want to admit it or take ownership of it.
Things can go wrong but the way you deal with it shows your true character (or lack of it).

We are really impressed with our Ergomotion smart bed with Pro Air Luxe smart cool firm mattress. The bed along with the mattress is life changer for us. It has solve our back problems and improved our sleep. There’s a lot I can say about it. In any case, it is a I’m leaving a review for dreams hereperfect bed.

Not our first time with dreams. I had great back pains before we went to Dreams and found our dream mattress. And when we were looking for child’s mattress I knew it’s going to be Dreams. I love that you can always try them first, I love how they considering your sleeping positions, your preferences, your budget and even your bed.
Fast delivery, very nice stuff in the shop and couriers. Great products!

Everything good ! Thank you.