While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 164 reviews, most reviewers were let down by their experience overall. Consumers frequently shared extreme frustration with customer support, noting long waiting times on the phone and unhelpful responses from advisors. People also complained about unexpected financial charges, auto-payment errors, and complex billing problems. Reviewers expressed annoyance regarding unreliable network connections and difficulties in managing their accounts properly. Some reviewers were happy with the helpful staff encountered at specific airport and local branches. Customers appreciated the fast and efficient assistance provided by individual employees during their in-person visits. Visitors noted that these team members were courteous, professional, and quick to resolve basic issues.

What people talk about most

Customer service

Customers experienced deep dissatisfaction and frustration with customer service, highlighting long waiting... See more

Service

Users describe negative interactions with service, highlighting extreme dissatisfaction regarding unhelpful... See more

Staff

Reviewers highlight negative aspects of staff, frequently reporting unhelpful representatives who lack... See more

Payment

People report negative experiences with payment, expressing deep frustration over unexpected charges, missing... See more

Customer communications

Clients share negative opinions on customer communications, noting that reviewers experienced great... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Very disappointed with Etisalat. After completing my 2-year contract, a third-party agent asked us to open a new account under my spouse’s name. We ended up being charged for both old and new account... See more

Rated 1 out of 5 stars

Do not purchase any device from Etisalat especially apple phones! they have technical issues and when i asked to return or replace it, they forwarded me to apple store and apple store they mentioned t... See more

Rated 1 out of 5 stars

Never take payment from auto-payment which we set up and then impacts my credit in UAE! Nobody to speak to when making a complaint. They answer to nobody. By far the worst telecoms company I hav... See more

Rated 1 out of 5 stars

I’m facing a problem with E&t I visited office as well and i summit complaint also but no response my complaint about when I change my sim in ESIM I can’t dial any code like a balance check and even I... See more


Company details

  1. Telecommunications Service Provider
  2. also in
  3. Internet Service Provider
  4. Web Hosting Company

Information provided by various external sources

Emirates Telecommunication Group Company PJSC,, branded trade name Etisalat, is a multinational Emirati based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East and Africa.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

782 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(782)

164 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

If a customer faces a financial hurdle…

If a customer faces a financial hurdle and misses a one-month payment, the company cuts off the internet service. That might be expected, but the shocking part is that they keep generating bills and charging you for the following months while the service is completely disconnected! You cut the service, yet continue to pile up debt on someone who is already struggling? This billing system lacks basic human logic and ethics. It’s an unacceptable financial trap hidden behind "Terms and Conditions." Extremely disappointing.

June 4, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

The free Visitor Line from Etisalat was…

The free Visitor Line from Etisalat was extremely disappointing. It never seemed to work properly, and when I asked for help at the Dubai Airport counter, the staff couldn't provide a solution and focused on selling other products instead. I would not recommend this service, not worth the time, try other counters with Du and Virgin instead.

June 4, 2026
Unprompted review
Rated 1 out of 5 stars

I am very very disappointed with the…

I am very very disappointed with the customer service of Etisalat service because I buy one number for my cousin Mansoor Ahmed with 55AED from directly Etisalat 0505650141 counter in reef mall even same number available outside Mobile shop with 10AED but that's counter convince me that we are selling fresh number and outside shop use number than I was agree with his opinion because it's good if they will give me fresh number even expensive but once we make WhatsApp on that fresh number more than 200 persons been add in my WhatsApp number which I can't write here about that people's because it's danger people's and same time I went with my cousin to the same reef mall counter but instead of help us talk to in a very very rude way and tell us we are not responsible and go Etisalat office which was seriously very very disappointed for me , any way we went to Etisalat store in century mall to help us because we want to close that number and we registered complaint in century mall and that lady in century mall tell me someone will call you from Etisalat customer care and one hour before I received one call from customer care lady and instead of solve my problem just to close the number questioning me in very rude way and after cutting the call sent me message that your complaint been close successfully and how it's possible the complaint been closed without solve my problem.

Seriously very very nonsense people's sitting in the customer care of Etisalat.

Very very bad and disappointed experience with Etisalat.

June 2, 2026
Unprompted review
Rated 1 out of 5 stars

Very bad customer servie experience…

Very bad customer servie experience from mega mall sharjah i have been an etisalat customer more than 5 yrs and was paying AED 420 per month. For home wifi I contacted customer care serviece to cancel connection due to high monthly cost During the call representative informed i was offered the same serviece for AED 250. Per month because she told you are a loyal customer no need cancellation. She encoraged me to renew contract for 2 yrs i agreed on based of this promise i got refrernce number and e mail also . How ever promised offer was not properly applied. . Iam very disappointed with the way this matter was not properly applied and mis informed during the renewal process.

May 2, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

My concern is regarding the Etisalat…

My concern is regarding the Etisalat customer service. I have been trying to connect the Etisalat customer care through application WhatsApp chat and after many unwanted qustionary session at last they said to connect through call.I have been in the call for last one and half hr and no reply from the call also it keeps on saying our service is busy busy busy is this the way to deal with customers according to the legal rules also customer have their on satisfaction rights and and also if a customer is trying to contact this much ways it will be something urgent don't our time have value. We are not here to defend but we are people who pay daily months fees payments and getting this low class customer service.Im verry much disappointed with this kind of approach.

May 31, 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service and customer…

Poor customer service and customer journey. Etisalat made a billing mistake and did. It take responsibility or ownership to fix it. Trying to sue technology to seems an advanced company but they have the basics all wrong.

May 28, 2026
Unprompted review
Rated 1 out of 5 stars

It’s been a two years since the service…

It’s been a two years since the service and operator is degenerated back to the 2008-2010 when you could not simply use your SIM card outside of the country I think even then it was possible for UAE since it’s a wealthy country and multiple countries, companies and people lived and living in there .

My issue is it’s not even a issue or a problem it’s a ABSURD SITUATION can you imagine App it’s not working for resolution of the problem always keep sending to AI assistance or robotic help in the WhatsApp (When you asking for real assistance cause there is a situations when they have to check it manually OMG 🤦🏻‍♂️ it’s simple it’s it ..? Dumb person can say that not educated person whoever you can call!!!😡😡😡 Imagine asking for a help for f… the years and still be the best n same bench !!! Guys if you are short of staff why don’t you hire ? On my country - I’m from Kyrgyzstan 🇰🇬. Beautiful country. ( when customer cannot get help with AI or robotic assistance there is option to talk with real person so he / she can help with the issue or explain the customer what’s next to do in order to get honcho and solve the f … issue . Sorry for my French but seriously guys you are the worst operator in the world 🌍

July 1, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

I need to solve this

My name is Carolina Halabi Vanalli. I canceled my phone number with Etisalat on February 4, 2026, at the Dubai Mall store. At that time, I paid my final bill and also paid the penalty fee for ending the contract early.
I asked the employee if I would receive any more charges, and she told me that I would not.
However, after returning to Brazil, I started receiving billing emails. I was charged for February, March and April. It seems that my phone number may have been canceled, but my account was not fully closed.
Here are my details:
Name: Carolina Halabi Vanalli
Operator: Etisalat
Please check my account and correct this issue as soon as possible. I would appreciate your help in stopping these charges and confirming that my account is fully canceled.
Thank you for your attention

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely SHIT!!!

Absolutely SHIT!!!! no internet for 3 days, customer support useless, asked to speak to managers, promised call back from manager never happens, how can a company employ such useless workers. Quick to sell uesless add on and chase for bill, but rubbish at responding to customer needs!!

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

waiting 3 days for delivery

waiting 3 days for delivery, customer service is non existent, tracking page doesnt send otps. i find it hard to believe that its so hard to just be able to track a delivery through such an established company. This is embarrassing

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

Do not make an Account with e&

The worst company to ever exist, other than the fact that they lack a customer support department services are overpriced for a shitty package and id rather live without a sim card rather than have a plan with them I think the rating on trust pilot says it all and I dont need to describe it.

May 17, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

customer service from e& / Etisalat…

customer service from e& / Etisalat UAE.

My home internet is been down since hours and the entire experience with technical support has been incredibly frustrating and unprofessional. There is zero communication towards customers during outages — no updates, no transparency, no accurate information about when services will be restored.

The support agents simply repeat scripted responses and are unable to provide real technical assistance. I spent over an hour being transferred around and receiving contradictory explanations, including claims about a “global internet outage,” while everyone else in my neighborhood still has working internet.

Instead of properly investigating the issue or dispatching a technician, I was continuously delayed and given excuses.
As someone who works online, this outage directly impacted my business and leave me unable to work the entire day and maybe tomorrow?

For a major telecom provider in Dubai, this level of customer support and service management is extremely disappointing.

May 17, 2026
Unprompted review
Rated 1 out of 5 stars

Horrible Experience

Horrible Experience
Whenever I visit ot takes hours & hours
The p4ocess is extremely complicated
Though the staff are supportive their system is really time consuming and not user friendly

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Bad Customer service

Bad Customer service. They attract you with promotion and then you can never escape even when you leave the country. They don’t reply to emails and call center is useless. Never again Etisalat

May 1, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Very much dissappointed

Very much dissappointed, difficult to reach customer care unless they want to talk to us. Just switched from Du to Etisalat which was a BIG mistake. Offered free Add-Ons during call with sales team, later on no Add-Ons as agreed, and Switching back again with 7 days.

May 5, 2026
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look