While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I’ve been a Helium 10 customer for almost 10 years. Used to love it, but lately it's really gone downhill. They keep removing valuable features from my plan, and saying that if I want those features... See more

Rated 5 out of 5 stars

John is very friendly and responsive. The first customer support I've met who will tell me he's looking into a solution. He's also knowledgeable. And he uses screenshots to clarify steps for me to f... See more

Rated 1 out of 5 stars

I have been a customer of Helium 10 since 2019 and have loved their service until recently. They have more than doubled the cost to use their platform and have been removing features unless you pay ex... See more

Rated 1 out of 5 stars

Their follow up (product review automation) didn't work. They spent a whole week telling me they are fixing it but they haven't. Customer service is woeful different over seas agents each time who d... See more

Company details

  1. Software Company
  2. Business Development Service
  3. e-Commerce Solution Provider
  4. Online Marketing Agency
  5. Online Marketplace
  6. SEO Service

Written by the company

Helium 10 is a leading SaaS company that empowers e-commerce sellers, brands, and agencies to excel in the competitive worlds of Amazon, Walmart, and beyond. Helium 10's comprehensive suite of software solutions, with 30+ online tools, is crafted to cater to the unique needs of these marketplaces. Whether you are a seller, brand, or agency, Helium 10's wide array of powerful features, including advanced product research capabilities, keyword research tools, listing optimization & management tools, competitor analysis, and efficient inventory management solutions, equips you with the necessary resources to grow your e-commerce business and surpass your competition. By harnessing data-driven insights and offering a user-friendly interface, Helium 10 enables informed decision-making, improved visibility, and maximized sales potential. Join millions of sellers, brands, and agencies who have entrusted Helium 10 to elevate their Amazon and Walmart businesses. Helium 10 is always striving to provide the best software for their users, and launch new and improved tools regularly. Experience an unparalleled e-commerce journey and reach new heights with Helium 10.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

695 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Expensive and clunky

I used Helium10 for a few years. Some of the features i paid for didn't work and the development team take forever to sort it out in my experience. I moved to another provider which is very comparable and cheaper. Happy I made the change and I suspect from the reviews that many people have done this.

December 3, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

scam

this is a scam i paid and started searching for products and after 15 minutes it is telling me i cannot search anymore i need to pay
so i paid just to use your product for 15 minutes ?

November 1, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer experience

Terrible customer experience. Refuses to refund the basic plan when I buy the premium plan on the same day.

If you go to the pricing page, you'll see the starter plan is $39, and the platinum plan is $65 as of this day of writing.

I bought the started plan at $39. Then 5 minutes later, decided to upgrade as the starer wasn't enough, and upgraded to the Platinum plan. Expecting a $26 charge as would be normal in SaaS (the difference between the two plans).

Instead, they charged me the full $65 on top of the $39 I had already spent. Then when I reached out to support they told me the $65 would apply next month.

Shameless misrepresentation.

November 22, 2025
Unprompted review
Rated 1 out of 5 stars

I had previouslyUnauthorized Charge After Subscription Cancellation canceled my Helium 10…

I had previously canceled my Helium 10 subscription, yet months later, this fraudulent company silently charged $99 USD from my saved credit card without my consent or authorization.

I contacted customer support multiple times, but they never replied. This company keeps users’ card information and then charges money months later without notice this is highly unethical and deceptive behavior.

Do NOT buy this software or store your card details with them after cancellation, they may silently charge your account long after you stop using the service.

November 7, 2025
Unprompted review
Rated 1 out of 5 stars

I paid for the Starter plan ($39) and…is useless

I paid for the Starter plan ($39) and was completely disappointed. You can’t really do anything with it — most tools are locked, and it’s basically just a limited demo version. It only lets you see the interface, not actually use it. To do any real Amazon research, you have to upgrade to Premium, otherwise it’s a waste of money. I’m leaving this so others don’t fall into the same trap. The Starter plan is useless if you want real results.

November 2, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Excellent tool for Amazon sellers!

Excellent tool for Amazon sellers!
Helium 10 has everything I need to research, analyze, and manage my Amazon business. The tools are accurate, user-friendly, and constantly improving. It saves me hours of work every week. Highly recommended for any serious seller!

October 14, 2025
Unprompted review
Rated 1 out of 5 stars

Feels like a scam

Due to a link in their emails, my subscription restarted on 2 different accounts resulting in 2x 100usd per month subscription. When I emailed support they only wanted to give back about 15usd. I said I disagreed and then offered to give 70usd in credit. I disagreed again and then they offered to refund 100usd. Shitty service to need to disagree 3 times before you actually get money back they were not allowed to take in the first place. Can't recommend.

October 8, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Very dissapointing

I’ve been a Helium 10 customer for years, but my recent experience has completely soured my view of the company.

I missed my subscription cancellation by less than 3 hours and requested a refund. Instead of applying common sense and showing goodwill to a long-standing customer, Helium 10 hid behind rigid policy and flatly refused. The only “solutions” offered were useless credits I don’t want or a transfer to another account I don’t have.

I understand policies when someone misses by days or weeks, but refusing to refund someone who made a small mistake by literally a few hours is outrageous. It shows zero regard for loyalty or fairness.

This experience has left a sour taste and destroyed my trust in Helium 10 as a company. If this is how they treat their customers, I cannot recommend them and will be taking my business elsewhere.

September 6, 2025
Unprompted review
Rated 1 out of 5 stars

fraudulent service

even after requesting to cancel subscription, they charged me. I am trying to contact them on email but no reply. Absolutely horrible service

September 2, 2025
Unprompted review
Rated 1 out of 5 stars

I wish I could rate this a 0

I wish I could rate this a 0. No option to cancel my subscription the option is just greyed out. I contact support and they tell me to wait 24 hrs. I wait no actions have been taken forcing me to now re order a new bank card. complete bs 0/10 experience.

August 30, 2025
Unprompted review
Advertisement
Rated 3 out of 5 stars

Valuable Core Tools, But Premium Services Fell Short

I’ve been using Helium 10 for the past year, initially drawn in by a compelling sales pitch. I committed to a premium plan at $1,800/month, expecting top-tier service—especially with the Manage Refund Service and the Concierge support.

Unfortunately, the experience with these premium features was disappointing. The Manage Refund Service often opened cases but failed to follow up, resulting in over $10,000 in missed reimbursements. Despite repeatedly raising these concerns with my assigned contact (included as part of the premium package), there was no resolution—the communication was ineffective, and support was largely unhelpful.

On the bright side, the core functionalities of Helium 10—especially keyword research and competitor analysis—are quite strong and continue to deliver value. Recognizing this, I renewed my subscription but wisely adjusted my plan, reducing costs by 90%, and now focus solely on the tools that genuinely provide ROI.

In short, Helium 10 offers solid research tools, but the high-priced add-ons and Concierge services did not meet expectations. If you're considering the platform, I recommend sticking with the core features and being cautious about upsells that promise more than they deliver.

June 12, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT USE

Helium is the worst company I have ever used, if you want to pay for services that do not work, only speak to Virtual Bots and then remote customer service agents that are as useless as bots with NO access to speaking to a HUMAN then choose Helium, be careful when you tick their terms and conditions as after 7 days you give away any rights to a refund.

May 4, 2025
Unprompted review
Rated 5 out of 5 stars

Quick response

They were able to promptly take and solve my case and consult, they were very polite and even offered more than 1 option. Both teams that attended me worked very well.

May 26, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Helium 10 is a fraud and scam

Helium 10 is a fraud and scam! They created a non-existent fake email and duplicated your bank card to repeat charge customers. If you question them, they will say you did it, and you can not cancel a fake account with your card because you do not have access! They even asked for your copy of ID! Baster! Stay away from them and report them to the regulators and police! Block them from your bank and order a new card! These companies should be taken down!!!

April 23, 2025
Unprompted review
Rated 1 out of 5 stars

No refund after automatic renewal – very disappointing

I subscribed to Helium 10 but haven't used it for over 6 months. Recently I was charged €99 for automatic renewal. I contacted support immediately to ask for a refund.

Unfortunately, they refused, citing their terms. I understand rules, but charging without usage and refusing a refund is not fair. They offered only credits, which I don’t need. I’m unemployed and this money is critical for me.

This was a bad customer experience. I expected understanding, not formality. Be careful with automatic renewal – they don’t even send a reminder.

I do NOT recommend this service unless you are using it daily.

April 11, 2025
Unprompted review
Rated 1 out of 5 stars

unclear refund policy

Really disappointed with how unclear the refund rules are. They said it was easy to cancel, 7 day trial, on my 6th day I cancelled and now after 10 days I saw that there's still no refund, I pinged them in the chat and they said that the refund before 7 days only happens if I reach out to customer support, it doesn't work if I just press cancel on my subscription. Like, why is that button even there there? This is MISLEADING and unethical!

They still say "as a gesture of our goodwill and commitment to your satisfaction, we offer to refund the unused portion of your last payment.". ZERO goodwill, they're being super dishonest and have the nerve of telling me about goodwill!

April 29, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look