Hotel Direct Reviews 

6,736
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 152 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that booking trips is completely straightforward, supported by friendly staff members, timely email notifications, and very clear instructions throughout the entire process. Travelers deeply appreciate the well-organized packages combining comfortable hotels, convenient train journeys, and exciting show tickets seamlessly into one affordable trip. Some reviewers were not happy with communication limitations, noting occasional difficulties reaching customer support outside standard office hours or experiencing inflexible service when unexpected travel changes or issues arose during their holiday planning. A few consumers also mentioned pricing concerns, limited hotel choices, or felt that only certain aspects of their trip met expectations.

What people talk about most

Booking process

People report positive experiences with the booking process, highlighting how easy it is to combine hotels,... See more

Service

Customers consistently note positive experiences with service, highlighting brilliant accommodation options... See more

Location

Customers had positive experiences with location, expressing great satisfaction with how close the... See more

User experience

Consumers find user experience to be very satisfying, reporting an easy and straightforward process from... See more

Staff

Clients share positive opinions on staff, consistently praising their helpful, friendly, and polite demeanor.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From start to finish this was an easy process, all sorted in one phone call. Lots of options for accomodation and the show options were great. Only thing to mention is that on the original info send... See more

Rated 5 out of 5 stars

We booked a combined hotel and rail break to London via hotel direct.co.uk. The booking process was easy to use and regular communications from Hotel Direct were timely, accurate and helpful. I teleph... See more

Rated 5 out of 5 stars

Booked a 2 night stay in Park Plaza Riverbank for daughters 18th birthday and watched MJ musical. Booking through Hotels Direct. Very easy and no issues at all and very informative. I will now only bo... See more

Rated 5 out of 5 stars

Everything was taken care of, our original show choice ended before our arrival date but Hotel direct made it so easy to change shows, tickets and new confirmations we're sent within minutes. Will def... See more


Company details

  1. Tour Operator
  2. Hotel
  3. Theater Company
  4. Train Ticket Agency
  5. Travel Agency

Written by the company

The only hotel agent with a Google 5 star seller rating. Customer service really differentiates HotelDirect.co.uk. From an expert UK Customer Centre (0800 633 8000) to their Arrival Assurance™; a unique check of your reservation with the hotel 48 hours prior to your arrival. Hotel Direct is a hotel breaks specialist offering hotel packages that include discount rail tickets, coach travel and theatre breaks. It's cheaper when you package.

Hotel Direct Details

Written by the company

Packages are cheaper!
Hotel Direct allows you to create you own hotel break by dynamically packaging your choice of hotel with rail travel and/ or theatre tickets or attraction tickets. It's 100% flexible - choose any hotel, travel from anywhere in the UK. If you're going to London, add any West End show. And the really great news is that when you create a package, the hotel and travel prices are cheaper than when booked separately. Saving you time and money.
Arrival Assurance™
Why would you book a hotel with a company that doesn't check your booking? Only Hotel Direct checks your reservation 48 hours prior to your arrival and sends you a reminder confirmation with the names of the people at the hotel and at Hotel Direct, who re-confirmed all your reservation details. This ensures there are no unwelcome surprises at check-in and you can travel with complete peace-of-mind.
UK-based customer service centre: 0800 633 8000
Our company is 100% based in the UK. Call our friendly UK service centre for the very best hotel prices and expert advice, Mon-Fri 9am to 5pm. Calls are free on 0800 633 8000.
Up to 75% off published hotel rates
All Hotel Direct rates are discounted with up to 75% off hotels' published prices. With rail inclusive breaks you'll save up to 50% off the price of your train tickets. And when you package anything with a hotel, travel or theatre or attraction tickets, we also provide special package discounts off the hotel price. Check-out our Hidden Gems™ for exclusive offers. Hotel Direct staff are awaiting your call. They get up in the morning to find you a fantastic hotel or package deal!
Best price guarantee
Hotel Direct tracks hotels' own prices and other agency prices to ensure their rates are always the lowest available. However, in the unlikely event that you find a lower rate after booking, call Hotel Direct and they'll refund the difference.
1000s of hotel reviews
Hotel Direct has one of the biggest resources of hotel reviews and theatre reviews on the world wide web. All are genuine reviews left by Hotel Direct guests and offer a fantastic way of comparing and assessing hotels and shows.
No Card fees. No Booking fees.
All prices displayed on Hotel Direct's website are per room and include VAT and if applicable, hotel service charges. Prices are the total price for all guests. There are no Card fees, Booking fees or other hidden extras to be added.

Contact info

Promotion box for Hotel Direct

Hotels, Rail Breaks and Theatre Packages

For the best prices, 5-star customer service and full ABTA protection:

4.8

Excellent

TrustScore 5 out of 5

7K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(6,736)

144 reviews in the last 12 months

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Rated 5 out of 5 stars

The booking was incredibly easy

The booking was incredibly easy. Hotel direct kept me well informed and sent an email to let me know they had confirmed the booking with the hotel so I was reassured that I did not have to check myself.

July 10, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant company

Brilliant company, booked ABBA Voyage with Holiday inn express, Stratford package and it was perfect. Definitely use again and price and communication were great too.

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

Another great trip this time to…

Another great trip this time to Birmingham. Hotel was in fab central location to station, shopping and eateries. Weekend away with girls and Hoteldirect makes the booking so much easier and also reassured to get confirmation from hotel. Definitely will book again with Hoteldirect.

June 26, 2026
Unprompted review
Rated 1 out of 5 stars

Tower Bridge hotel by thistle London

Tower Bridge hotel by thistle London. The hotel‘s location was the only good thing. The room was absolutely terrible. It was dirty rundown hot water took up to 4 minutes to come through. The bathroom door is rotten. There is even a packet of prescription pills from a different guest under the desk all in all I would not stay there again and would recommend that you don’t either. The hotel‘s location was the only good thing. The room was absolutely terrible. It was dirty rundown hot water took up to 4 minutes to come through. The bathroom door is rotten. There is even a packet of prescription pills from a different guest under the desk all in all I would not stay there again and would recommend that you don’t either.

June 27, 2026
Unprompted review
Hotel Direct logo

Reply from Hotel Direct

Dear Mr Wortley,

Thank you for taking the time to review.

We are very sorry to hear that the hotel was not up to the expected standard. We carefully select the hotels featured on our website so this is certainly not what we would expect.

We realise you have been speaking to our customer service team regarding this and a satisfactory outcome has been reached with the hotel. However, please be advised that this is something that has been taken seriously and that we have had extensive talks with the hotel about.

Kind Regards,
Customer Service Team

Rated 5 out of 5 stars

Great way to book

Perfect stay - accommodation was brilliant and excellent seat selection options for the theatre tickets.
Good value and highly recommended

June 24, 2026
Unprompted review
Rated 5 out of 5 stars

Abba solutly amazing

From the train journey to the hotel .....which was amazing .... to abba voyage. Wich was incredible.. this package was perfect would recommend this for peace of mind and an enjoyable adventure

June 6, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic

The whole booking experience was made so easy with the hotel and show tickets included. I had to change my booking because I'd got mixed up and my problem was dealt with quickly and efficiently. Definitely recommend and I will be using them again

May 29, 2026
Unprompted review
Rated 1 out of 5 stars

Close to a scam in our experience

We found it almost impossible to find what we were looking for. If you're trying to plan a weekend away and looking for a nice boutique hotel somewhere then good luck searching for that. If you know the exact hotel you want (from their pretty limited selection) and the exact dates of travel then you may have better luck. But even if you do find something that hits the spot, you then need to go direct to the hotel to get the rest of the information you need about rooms, parking and so on.

And if someone has kindly given you a voucher and the hotel price is less than voucher value, you lose the whole difference.

Prices almost always cheaper going direct to the hotel.

All in all, leaves a pretty nasty taste in your mouth...

May 21, 2026
Unprompted review
Hotel Direct logo

Reply from Hotel Direct

Dear Mr Dexton,

I am sorry to hear you were unhappy with the many hotels we offer on our website.

We specialise in UK City breaks and London theatre breaks with vast hotel options, including boutique style hotels. We do require exact dates of travel as we work on live availability in order to offer the best package or hotel deals.

We can also provide any information not available on our website by phone, including room information and availability, parking details, disabled access etc.

Vouchers are only usable for one booking and our terms and conditions of the voucher are shown on the vouchers themselves.

Our team is available Monday to Friday, 9AM to 5PM to answer any questions you may have about the hotels we feature.

Kind Regards,
Becca Saunders
Reservations Manager

Rated 5 out of 5 stars

‘Wicked’ weekend

From the booking process, to actually seeing the Wicked show and staying overnight at the Thistle Bloomsbury Hotel, the whole experience was AMAZING. Would highly recommend. Thank you

May 16, 2026
Unprompted review
Rated 4 out of 5 stars

Everything was done for us

Everything was done for us - but at a price. The hotel and show were both excellent but we paid a premium price for that. If we had booked direct with the hotel and theatre it would have been quite a lot cheaper.

May 4, 2026
Unprompted review

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