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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, dedication, and genuine care, highlighting their supportive and approachable nature. Many people emphasize the exceptional service, noting the personalized care pathways and the team's commitment to making them feel well-informed and respected throughout their journey. Reviewers frequently mention the positive impact of the doctors and embryology department, with many expressing deep gratitude for achieving their dream of becoming parents. The product and location also receive high marks, with consumers appreciating the clinic's expertise and convenient accessibility. Though some reviewers were not happy with their experience, citing instances where they felt unwelcome or that their concerns were not adequately addressed. A few people mentioned feeling upset by the attitude of some staff members when asking questions.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their professionalism, dedication, and... See more

Service

Clients share positive opinions on service, highlighting the personalized care and support received. Many... See more

Customer service

Users describe positive interactions with customer service, highlighting the exceptional care and... See more

Product

Customers consistently note positive experiences with the product. Many reviewers highlight its innovative... See more

Location

Reviewers highlight positive aspects of location. Customers appreciate the clinic's calm, spacious, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

After more than three years at an IVF clinic in our home country, a friend recommended Serum in Greece after their own positive experience. We decided to give it a try. Our first visit included a co... See more

Company replied

Rated 5 out of 5 stars

Very professional. Polite with great hospitality. Honest with helpful medical suggestions and their patients interest at heart. They always made sure my wife is well taken cared for. They made sure w... See more

Company replied

Rated 5 out of 5 stars

I cannot put into words how amazing my experience was with the Serum IVF team. From the day I walked in until the day I got my positive test I was treated with respect , care and an unbelievable bed... See more

Company replied

Rated 5 out of 5 stars

Our experience with Serum was extremely positive from start to finish. Not only is the staff incredibly professional, dedicated and resourceful, everyone is so lovely and approachable too. Every time... See more

Company replied


Company details

  1. Fertility Clinic

Written by the company

Serum IVF Center welcomes, embraces and guides women and their partners through their infertility journey since 1989. Our passion and commitment to our mission has made us pioneers in the infertility field with years of experience treating patients from all corners of the world. SERUM IVF is known internationally for our innovations and friendly holistic approach. Every single person is unique for us.


Contact info

4.8

Excellent

TrustScore 5 out of 5

180 reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

This is the place everything came together…

We approached Serum IVF after several failed attempts and immediately felt at home and taken care of. We were offered a tailored treatment, which was successful the first time round. We are eternally grateful to the entire team, without which our baby miracle would never have happened.
Serum IVF offers state of the art treatments and boasts modern equipment on spotless premisses. They are also well prepared and helpful with facilitating the collateral medical needs that derive from an IVF procedure.

June 22, 2024
Unprompted review
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Reply from Serum IVF

Dear Helena, your journey is truly inspiring! We’re so grateful to have played a part in making your dream a reality. Knowing that you felt supported and cared for every step of the way means everything to us. Wishing you a lifetime of happiness with your little miracle!

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Rated 5 out of 5 stars

If you are considering Serum IVF I…

If you are considering Serum IVF I would consider them best in class in every aspect. I was initially referred to the clinic due to their expertise with immunological issues.
They showed profound care, dedication and commitment to every step of the process in making one’s dreams of becoming a parent a reality.
Every interaction I had with each team member, from reception, embryology, doctors was kind, respectful and professional.
It took many selfless people to facilitate my becoming a mother and I give thanks to them everyday as I hold and gaze at my twin boys.

January 16, 2025
Unprompted review
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Reply from Serum IVF

Dear Lisa, thank you for your heartfelt words! Your journey and the love you now share with your twin boys mean the world to us. It was an honor to support you every step of the way. Wishing your family a lifetime of love and happiness!

Rated 5 out of 5 stars

We knew Serum was the right place

From the very first conversation with Serum IVF, we knew we'd come to the right place and any nerves we felt about going abroad for treatment just melted away. The English speaking team were extremely professional with a genuine warmth and kindness. They went above and beyond to keep in touch at every stage and put you at ease.

Everything was tailored to our individual case rather than the one size fits all approach we'd experienced at other clinics. We had an innovative procedure at Serum that hadn't been mentioned in the UK. They are also the gentlest IVF doctors I have met.

The clinic in Athens was high tech and spotlessly clean. Athens also happens to be a beautiful and interesting city so we were able to see the sites while there.

Thanks to the Serum team, we are now a family with a beautiful son and I would recommend them to anyone on their journey to become parents.

Lou & David - Middlesex, UK

March 14, 2025
Unprompted review
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Reply from Serum IVF

Thank you, dear Lou and David, for your heartfelt words! We're so happy to have been part of your journey and to hear about your beautiful son. I wish your family a lifetime of love and happiness!

Rated 5 out of 5 stars

It's a Boy James Michael born at 38…

It's a Boy James Michael born at 38 weeks 🥰💖 born 05-02-2025.
Thank you to Penny and her amazing team🙏 We had 1 little girl and wanted to give her a sibling which we now have thanks to Serum as we were told no elsewhere. Serum is a place where dreams truly do come true!

Penny and her team are so welcoming and professional, we couldn't recommend the clinic highly enough. We're now part of the Serum happy family 🥰💖
Thank you
Lara

May 27, 2024
Unprompted review
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Reply from Serum IVF

Dear Lara,

Congratulations on the arrival of your beautiful baby boy, James Michael! We are overjoyed for you and your family and feel truly honored to have been part of your journey.

Thank you for your kind words—they mean so much to us. Seeing families grow and dreams come true is what makes everything we do so special. Wishing you endless happiness with your little ones!

With love,
The Serum IVF Team

Rated 5 out of 5 stars

Wonderful clinic

It was a privilege to come to Serum IVF as the doctors and midwives are wonderful, kind and personalize treatment much better than my experience in London. I feel they have more knowledge in a different way, and more innovative. I felt well looked after and I love how the clinic is based on the premise of being a caring clinic and not just a conveyor belt. If I had known about this clinic earlier and researched better, I would come straight here instead of London. An added bonus, I met a couple of wonderful women there during my treatment that have become friends and felt like an extended holiday combining treatment with being able to experience other things Greece has to offer - wonderful people, food and sightseeing.

December 9, 2024
Unprompted review
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Reply from Serum IVF

Dear Natasha,

Thank you for sharing your kind words and wonderful experience with us! We’re so glad you felt cared for and appreciated the personalised approach our team provides.

Combining high-quality treatment with the beauty of Greece truly makes the journey unique, and we’re delighted you were able to enjoy the people, food, and sights as part of your experience! Wishing you all the best on your journey, we’re here whenever you need us!

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Rated 5 out of 5 stars

Sincere thanks and gratitude

After nearly three years of struggling with infertility, long wait times & rigid NHS criteria and mounting frustration + emotional distress, we decided to seek help from Serum IVF—and it turned out to be one of the best decisions we’ve ever made.

From the very first moment, the team at Serum IVF provided us with compassion, expertise, and unwavering support. Over the course of just three days in the summer, they conducted thorough investigations, diagnosed our underlying issues, and offered clear and effective treatment options. Their approach was so personalised and reassuring, making us feel genuinely cared for at every step.
We flew in on a Thursday, seen the same day, follow up Friday, treatment Saturday and home again Sunday.

We also stayed in their accommodation, which was not only convenient but also comfortable and welcoming—helping ease the stress of travelling and treatment. Every detail was thoughtfully arranged, allowing us to focus solely on the process.

Thanks to Serum IVF’s dedication and expertise, we are now expecting a baby naturally—something that had felt impossible before. We are beyond grateful for their role in making this dream a reality.

If you’re facing infertility and feel like you’ve exhausted your options, I cannot recommend Serum IVF highly enough. Their professionalism, kindness, and skill truly changed our lives.

July 18, 2024
Unprompted review
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Reply from Serum IVF

Dear Connor,

Thank you for sharing your wonderful journey with our Clinic. We’re so happy that you’re expecting naturally after such challenges!

We’re glad our personalised care and accommodations made your experience comfortable and stress-free. Your story is an inspiration, and we’re honored to have been part of your path to parenthood. Wishing you all the best as you prepare to welcome your little one!

Rated 5 out of 5 stars

Back for baby number 2….The BEST IVF clinic

After our first successful IVF egg retrieval and transfer in 2022, we decided to go back and try for baby number 2 in September 2024 and I’ve recently found out we’ve been blessed with twins. I couldn’t speak more highly about Serum, everyone is so lovely, so responsive by emails what ever time/day you contact them. They make the journey easy and stress free! Thank you again Serum xx

September 17, 2024
Unprompted review
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Reply from Serum IVF

Dear Linzi, thank you for sharing your fantastic news and trusting us again on your journey to growing your family. We are so happy about your twins—what a beautiful blessing! Wishing you and your growing family all the happiness in the world!

Rated 1 out of 5 stars

Felt like a baby factory, no personalised approach and constant change of doctors.

I initially had a good impression of this clinic and would have recommended them based on our experience during our first IVF cycle a year ago. The staff were friendly and supportive, which left us feeling optimistic. When we first visited, they performed a hysteroscopy and advised us to try conceiving naturally for another six months, despite the fact that I was already 40 years old.

When we returned for IVF, they sold us medication (cash only), but upon checking at home, we discovered it was set to expire in just six months. Additionally, a polyp they were supposed to remove during the previous hysteroscopy was still there. Despite all this, we managed to retrieve one egg, but unfortunately, the cycle failed. I now know that it’s not recommended to proceed with IVF with one egg only.

The following year, I was advised to undergo ovarian PRP and another hysteroscopy. This time, the clinic recommended buying medication from a questionable pharmacy that provided no itemized breakdown of costs. We later discovered we could have purchased the medication elsewhere for much less.

We proceeded with the medication, but it ended unsuccessfully because they missed my ovulation and no eggs were retrieved. Throughout this process, we were shuffled between three different doctors. The primary doctor, Dr. Gryparis, was unavailable for our first scan, so we saw another doctor. When it was time for egg collection, Dr. Gryparis briefly introduced himself, seemingly not even remembering me. The entire process felt impersonal, as though they followed a one-size-fits-all protocol with no individualised care.

During our final consultation, Dr. Gryparis was dismissive and rude, essentially saying, “Well, these things happen. Anyway, you’re 43, so your chances are low.” This lack of compassion and personalised care was incredibly disheartening.

If you are looking for a clinic with a personal approach and consistency in care, I would not recommend this one. Additionally, their recommendation of an unethical pharmacy and their apparent focus on maximizing profit at the expense of hopeful and trusting patients raises serious concerns about their practices.

November 6, 2024
Unprompted review
Serum IVF logo

Reply from Serum IVF

Dear ΜB,

Thank you for sharing your feedback. We are sorry to hear about your unpleasant experience during your treatment in our Clinic. We take all comments seriously as they provide valuable insight into how we can improve our services and patient care.

At Serum IVF, we aim to provide a personalized approach to every patient. We understand that fertility treatment is a deeply emotional and unique journey, and we always strive to offer the best care possible. We follow protocols that are designed to give each patient the best possible chance of success. Our clinic operates with a team-based approach to ensure the best possible outcome. While continuity with a single doctor is ideal, there are occasions where scheduling requires involvement from multiple specialists, all of whom are in any case fully briefed, according to the Clinic's protocol, on each patient’s case. Our team works closely to ensure that each patient is well-informed and cared for, regardless of which doctor is present. While we provide information regarding pharmacies that, according to our patients' reviews, are mostly preferred, each patient is free to source medications from alternative pharmacies as per their will. We prioritize patient convenience and well-being in every aspect of treatment. Proceeding to IVF, with a single oocyte, is a protocol followed for specific patient categories worldwide. Our team follows strict protocols to monitor ovulation and treatment timelines. However, factors such as individual response can influence outcomes despite careful tracking.

Our mission is to approach every situation with care and empathy, and we are surprised that we did not meet that standard in this instance. Thank you for taking the time to share your thoughts, and we wish you all the best in your next steps during your fertility journey.

Best regards,
The Serum IVF Team

Rated 5 out of 5 stars

Serum IVF Athens

After several failed attempts at another clinic, we moved our fertility journey to Athens and the amazing Penny and her team at Serum. The service was amazing, everything was explained & tailored for us, resulting in beautiful twins. After many years we were finally able to visit Serum in it's lovely new location, where we were treated as family, Penny even giving teddies to the children. Sadly Penny's husband has since passed but we were able to remember him in our photos due to the lovely picture in reception. Serum will be forever in our hearts ❤️

October 29, 2024
Unprompted review
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Reply from Serum IVF

Dear Morag, thank you so much for sharing this beautiful story. It means the world to know that your journey with us brought your dream to life. We’re honoured to be part of your family’s story! Your words warm our hearts, and we’re so grateful for your trust and this heartfelt connection that will always be part of the Serum family. Wishing you all endless happiness together!

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Rated 5 out of 5 stars

Incredible experience with Serum IVF team

I started my ivf journey in 2019. By 2024 when I contacted ivf Serum I already used 2 different European clinics without any luck.
When I had my failed embryo transfer N6 I decided to ask 3d opinion from Serum team.
Surprisingly they started valuable conversation with me, they booked an appointment with their ivf consultant ( I would like to highlight FREE of charge). I received extremely helpful advices without being their primary patient! It’s shocked me that these type of ivf business still exist!
Because 5 years of my ivf battle with other clinics proved a total differ attitude.
I would highly recommend this ivf clinic. I cannot thank enough a few special people who helped me ( not directly ) but with professional assistance achieved my desired pregnancy and be a mum of gorgeous son!

January 1, 2024
Unprompted review
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Reply from Serum IVF

Dear Marina, thank you so much for sharing your incredible journey to motherhood with us! We are truly touched by your kind words. Your perseverance through such a long and difficult journey is truly inspiring! We’re so grateful to help making your dreams come true. Wishing you and your family all the best!

Rated 5 out of 5 stars

Amazing Serum

Well what can I say! Serum are amazing after years and years of failed cycles in the uk we had perfect embryos and a miracle little girl after one cycle with Serum. Everyone is kind knowledgeable and puts you at ease with everything. It's the best thing we ever did coming from the UK yo athens and now we are here again yo hopefully make a second sibling miracle!

October 17, 2024
Unprompted review
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Reply from Serum IVF

Dear Sheree-lee, thank you once again for letting us be a part of your journey, and we wish you all the best as you continue to the next exciting chapter. Here’s to more beautiful memories and family milestones!

Rated 5 out of 5 stars

Highly recommend Serum to anyone seeking fertility treatment


We are beyond grateful to the team at Serum for making our dream of becoming parents a reality. After a long and challenging journey, their expertise and compassionate care led to the successful treatment that blessed us with our beautiful baby girl. From our very first consultation, we felt supported and informed every step of the way. The doctors and staff took the time to answer all of our questions, offering both hope and a realistic plan tailored to our needs.

Their state-of-the-art facilities and dedication to personalised care truly set them apart. What touched us the most was how they celebrated each milestone with us as if we were part of their family. Thanks to their expertise, our precious daughter is here, and we couldn’t be happier. We highly recommend Serum to anyone seeking fertility treatment; they are truly exceptional!

October 16, 2024
Unprompted review
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Reply from Serum IVF

Dear Ash, thank you so much for your heartfelt review! We are truly honoured to have been part of your journey and overjoyed to hear about your beautiful baby girl. Thank you for trusting us with such an important chapter of your lives!

Rated 5 out of 5 stars

Everyone at the clinic were so…

Everyone at the clinic were so proffesional and at the same time I found everything was so personal and close and that made me feel welcome,safe and I new I am in good hands from the beggining. They tailored the plan for myself and even though the plan was demanding I felt good and positive all the time. Higly reccomended!

October 1, 2024
Unprompted review
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Reply from Serum IVF

Thank you so much, Milena, for your excellent review! We’re glad to hear that you felt both welcome and in safe hands from the very beginning. Providing personalised care and creating a positive, supportive environment is at the heart of what we do, and we’re thrilled that your experience reflected that. Your recommendation means the world to us, and we’re grateful to have been part of your unique journey. We wish you all the best!

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Rated 5 out of 5 stars

Cycles 2016 and 2019

I did my cycles with Serum back in 2016 and 2019 which resulted in my two children. We will be forever grateful for the staff and team there showing us compassion and care as we walked through the emotional process.

December 14, 2023
Unprompted review
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Reply from Serum IVF

Thank you very much, Nicola, for your wonderful review! It means a lot to us to know that we were able to support you through such an incredible and unique journey to parenthood. We send our warmest congratulations to you and your family and wish you all a lifetime of happiness!

Rated 5 out of 5 stars

You won’t find better than Serum when it comes to kindness and care.

I’ve been to Serum in Athens twice now, and I can honestly say it's the best clinic if you’re looking for a more personal touch. I had my son three years ago following a successful low-stimulation cycle (my first), and I recently returned for a FET with my remaining two embryos.

The clinic has moved locations since my first visit (it is very swanky now), and while a lot has changed, their exceptional care and commitment remain unwavering.

Penny, the founder and owner, is incredibly empathetic and genuinely cares about every patient. The entire team consistently goes above and beyond, offering unparalleled support. Where else can you text your coordinator almost anytime and receive a prompt response? Their responsiveness is truly remarkable.
However, I’ve seen firsthand how this can sometimes be taken advantage of or taken for granted by some patients - sometimes I think people get used to such high standards of care that they want even more. I don’t know how they do it - but bravo.

Thank you, Serum, for everything you’ve done for me. While our journey together has now come to an end, I will always be grateful for your existence.

My final recommendation for anyone planning to visit Serum: I highly recommend staying at Seroom Suites, located right next door to the clinic. It offers luxury accommodation and an affordable price, making your experience not only convenient but also comfortable and relaxing.

October 11, 2024
Unprompted review
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Reply from Serum IVF

Dear Stacy, thank you so much for your thoughtful and heartfelt review. We are truly grateful for your continued trust and support over the years. It means the world to us to know that you felt cared for during every step of your journey, and we’re honored to have been a part of your family’s story. Your kind words about Penny and our team reflect our dedication to every patient, and we are touched by your recognition of our commitment to providing compassionate, personalized care. Wishing you and your family all the best, and thank you again for being part of the Serum family!

Rated 5 out of 5 stars

Genuine Care and 1st Class Treatment

My wife and I have nothing but praise for Serum. After visiting other clinics without success, we found that the team at Serum genuinely cares about their patients’ well-being and works hard to tailor treatment to individual needs.

We will be forever grateful to Serum for helping us welcome our little girl into the world.

Whether you’re just starting your IVF journey or unsure of your next steps, I highly recommend getting in touch with Serum.

October 10, 2024
Unprompted review
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Reply from Serum IVF

Dear, thank you so much for your wonderful review! We are incredibly grateful for your trust in our services and kind words. It’s been an honor for all our team to be part of your family’s journey. Wishing you a lifetime of joy and happiness with your little one!

Rated 5 out of 5 stars

5 stars doesn’t really do this clinic…

5 stars doesn’t really do this clinic justice, after numerous failed rounds of ivf and years of heartbreak Serum made our dreams of having a family come true! Penny is a true Angel and cares so much about each patient, we felt like people rather than just numbers for the first time. The treatment and service is next level and worth every penny compared with the U.K. thank you to the amazing Serum team!

October 10, 2024
Unprompted review
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Reply from Serum IVF

Dear Laura, thank you so much for your heartfelt review! It brings us so much joy to know that your dream of having a family has come true. Sending our warmest congratulations to your family, and thank you for choosing Serum for being part of this unique journey!

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Rated 5 out of 5 stars

We had IVF at serum after 5 years of…

We had IVF at serum after 5 years of miscarriages and failed fertility treatments in the UK. We used a donor egg & my husband’s sperm. We had one round of IVF in September 2019 and our son was born in May 2020. I cannot recommend the clinic more, I’m so grateful for everything they have done for us, they made me a mummy, they made my husband a daddy and they did it with such care and attention. It felt like such a different experience from previous rounds from the outset. In the U.K. I found they would wait for rounds to fail before trying something else, maybe I might have natural killer cells, an infection, thin lining - it felt like such a battle. What I love about serum is they addressed every possible scenario before we had transfer. Unfortunately our son became unwell and needed a liver transplant at 5 months old and I me turn this as the clinic were amazing. Assisting with DNA samples etc for the donor when our son was undergoing testing to help him get a diagnosis to get treated. This was honestly invaluable. I am so happy to say that our Lion is doing so well. He’s at preschool, running round, eating us out of house and home and singing to us and making us laugh constantly. Our boy is perfect, everything I dreamed of for so many years. He’s beautiful and strong and kind and funny and caring. We are just about to embark on another donor egg round of IVF with serum to hopefully have another and I’m so grateful for the love and care serum have shown us. I visited the clinic last month to get things moving and have a procedure to prepare me for our cycle and they were amazing as ever. I could not say enough good things about the clinic, the consultants, the doctors, the embryologists the midwife’s, the receptionists - everyone. If you are considering ivf with or without using a donor I’d recommend serum wholeheartedly. These guys are amazing, follow their advice and recommendations - give yourself the best chance. I wish you well on your journey - it really is possible for dreams to come true xx

August 15, 2024
Unprompted review
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Reply from Serum IVF

Dear Claire, thank you so much for sharing your incredible journey and for your touching words. We are deeply moved by your story and honored to have been a part of making your dream of becoming parents come true.

Sending all our love to your beautiful family, and wishing you the very best on your next journey!

Rated 5 out of 5 stars

I had treatment at Serum after several…

I had treatment at Serum after several failed rounds in the UK. From the first contact I was so impressed and felt like the initial contact questionnaire took more information about us than any Dr we saw in the UK. Serum are so thorough in their approach and with them we had our longed for little boy with them. We still have regular contact with our clinician and share updates. The clinic is state of the art, all the staff are so friendly and I have always felt such warmth and compassion from the staff. I am so glad we decided to go abroad and for the care Serum gave us.

December 21, 2023
Unprompted review
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Reply from Serum IVF

Thank you so much for sharing your experience and your kind words! We’re so grateful you trusted us with your unique journey and now you have your little boy in your arms. Sending our warmest wishes to you and your family!

Best Regards,
IVF Serum Team

Rated 5 out of 5 stars

Five stars is not enough.

Five stars is not enough! Our family is complete thanks to Serum and we are forever grateful to Penny and her team for leading us through the past 5 years! Words cannot express enough how much we love this clinic! We flew 7000 miles each way to this clinic from California and we wouldn’t change a thing about our journey. Treatment itself was much more innovative than what is typically offered in the US. Plus the pricing was extremely reasonable and you will simply not find another clinic that nurtures your relationship and values you as a human being like Serum does. Whatever the challenge is the team at Serum will find a solution until you can happily say that your family is complete. Over the past 4 years we welcomed two beautiful healthy children through IVF and had wonderful pregnancies with both thanks to the support at Serum. They are simply an extraordinary group of people. You will not find another clinic on the face of this Earth that will hold your hand through the fertility journey like they do and we are FOREVER grateful.

July 2, 2024
Unprompted review
Serum IVF logo

Reply from Serum IVF

Dear Jaime, 



Thank you for allowing us to be a part of your journey and for your wonderful words. We are deeply touched by your story, and it means the world to us that you chose Serum to be a part of your journey. The knowledge that your family is now complete brings us immense joy. Your commitment and trust in us, especially traveling all the way from California, is truly inspiring. 



From all of us at Serum IVF, we send you and your family our warmest wishes and love. 💖

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