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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, describing it as rude, unprofessional, and lacking. Reviewers frequently mentioned issues with the staff's behavior, particularly the owner's conduct on social media, which was perceived as unprofessional and led to negative customer interactions. This led to a strong negative sentiment regarding the company's social media presence. While some customers found the products to be of good quality and visually appealing, others felt they underperformed compared to other brands, with some suggesting they were white-labeled goods. There was also mixed feedback on product quality, with some finding certain items to be flaky or not as pigmented as expected, while others praised the vibrancy and sparkle of their purchases.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers praised specific items like the... See more

Quality

Clients share ambiguous opinions on quality. Many customers express disappointment, describing products as... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting terrible and unprofessional... See more

Based on these reviews

Rated 2 out of 5 stars

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions. The two single eyeshadows I bought arrived. Ho... See more

Rated 1 out of 5 stars

Calling people “fatty” and telling them to “sort your scabby skin out” when they offer valid criticism and then thinking you won’t get caught because the influencer only had 1000 followers is abhorren... See more

Rated 1 out of 5 stars

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on so... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.8

Poor

TrustScore 2 out of 5

237 reviews

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1-star

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Company ethics are disgraceful

Company ethics are disgraceful. Do not order from a brand who are derogatory and demeaning to anyone who calls out their behaviour. Give your money to a business with morals.

September 17, 2025
Unprompted review
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Rated 1 out of 5 stars

SCAM!!!🚨

Ordered 3 weeks ago, supposedly arrives within 2 to 4 working days yet is nowhere to be seen. Not replying to emails asking for tracking number so assuming they've just stole my money. Will update if i manage to get a refund.

September 20, 2025
Unprompted review
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Rated 1 out of 5 stars

Unethical wouldn’t recommend to anyone

Unethical, shift the blame, take no accountability as a brand and instead of a genuine apology “owners dad” victimises the owner.

Save your money, for a business that actually cares for the consumer’s “🧙‍♀️”

September 17, 2025
Unprompted review
Rated 1 out of 5 stars

Emailed them 2 weeks ago

Emailed them 2 weeks ago, and still nothing!!! It wasn’t to criticize them at all it was asking about shipping details. Still nothing while writing this. I understand they are in hot water, but this proves the point that the water is starting to boil.

September 16, 2025
Unprompted review
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Rated 1 out of 5 stars

Brand bullies people who give low reviews

Just read what the owner says to people that the owner believes doesnt live up to their beauty standards. Called this woman fatty and told her to sort our her scabby skin. Absolutely abhorrent behavior from someone who owns a beauty brand. Disgusting to speak to anyone that way. No one should support this brand. Absolutely horrible.

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Disgusting behaviour.

Really awful brand which doesn’t support women. Calls people fatty and scabby on social media and tries to flood trustpilot with good reviews to make up for the bad. Really terrible company. Don’t support them.

September 13, 2025
Unprompted review
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Rated 5 out of 5 stars

Just received the multiverse palette

Just received the multiverse palette, along with a lovely free gift of a liquid eyeshadow. Arrived super quickly and very safely packaged and nothing was broken. I promise, I speak as I find and I have zero complaints and the eyeshadows are beautiful as allways. Please take the negative reviews with a pinch of salt, there's a witch hunt going on because the brand owner reacted unwisely to a comment that was a rather inflammatory, snidey one that IMO was designed to provoke a reaction.

September 11, 2025
Unprompted review
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Rated 1 out of 5 stars

I ordered four products from this company

I ordered four products from this company and was shipped an empty package. When I reached out to the company, the owner started screaming at me. Broke me to tears. I will eat the cost of the products as my anxiety cannot handle the verbal abuse.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

Begging for ratings

First, they were on Instagram begging for fake reviews over here. They got a bad review, surprisingly🙄, and wanted to drown it out by fake positive ones.
They decided to call a girl who said something about that a fatty and told her to fix her skin.
You should definitely find another company to buy makeup from.
Very unethical business practices
Hopefully they will be out of business by this time next year.

August 26, 2025
Unprompted review

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