While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, describing it as rude, unprofessional, and lacking. Reviewers frequently mentioned issues with the staff's behavior, particularly the owner's conduct on social media, which was perceived as unprofessional and led to negative customer interactions. This led to a strong negative sentiment regarding the company's social media presence. While some customers found the products to be of good quality and visually appealing, others felt they underperformed compared to other brands, with some suggesting they were white-labeled goods. There was also mixed feedback on product quality, with some finding certain items to be flaky or not as pigmented as expected, while others praised the vibrancy and sparkle of their purchases.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers praised specific items like the... See more

Quality

Clients share ambiguous opinions on quality. Many customers express disappointment, describing products as... See more

Customer service

Consumers find customer service to be negative, with many reviewers reporting terrible and unprofessional... See more

Based on these reviews

Rated 2 out of 5 stars

I bought products last year and had really forgotten about it but have now been prompted to write this review due to the brands recent actions. The two single eyeshadows I bought arrived. Ho... See more

Rated 1 out of 5 stars

Calling people “fatty” and telling them to “sort your scabby skin out” when they offer valid criticism and then thinking you won’t get caught because the influencer only had 1000 followers is abhorren... See more

Rated 1 out of 5 stars

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on so... See more

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more


Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics Industry
  4. Cosmetics Store

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.8

Poor

TrustScore 2 out of 5

237 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful customer service

Awful customer service, indie brands never level up because the owner's horrible ethics take over, guilting followers to add reviews, and calling someone fat, scabby skin is horrendous

July 17, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

DO NOT TRUST THE 5* REVIEWS

Owner cried to her 800k followers about how low her reviews are, hinting and basically guilt tripping them into coming here to leave 5* reviews.
Owner treats people horribly, fat shaming & calling people out on how they look and ignores customers who have waited months for orders to be fulfilled. I’m inclined to believe she orders from China most likely Temu/Aliexpress (sold at ridiculously higher prices) due to how slow shipping is and the poor quality of the items. They’re definitely drop shipped rubbish.

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

Gross company with mediocre product

Gross company with mediocre product, poor customer service standards and truly appalling business practices and lack of professional ethics. The owner literally insults and fat shames on social media… just yuck. And their product is garbage!!!

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

Do not support them

A company behaving in an unprofessional way towards their critics says enough already. Asking their ‘fans’ to give them good reviews without them buying the products. And bullying people about their looks

August 30, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely unprofessional

Extremely unprofessional. Unethical asking for reviews for the sake of getting a higher review regardless if products are purchased. Unable to deal with constructive legitimate criticism. Terrible PR in the wake of a social media scandal as well. Many other worthy indie cosmetic brands to support.

August 29, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Be aware of the “good” reviews

Be aware of the “good” reviews. The owner has extremely problematic behavior & shaming women with horrible words regarding her look & in general. Spoke to her in a threatening manners just because she stated the reality.

The owner sent her 800k followers to do high reviews to manipulate the stars on trust pilot, as it sits 2.5 ⭐️ which they don’t even deserve the 2.5⭐️

Reality is, this brand is shady, terrible customer service & very long shipping. The products are not as they make it seem. Save your money for a respectful brand. Don’t feed the mean girl “better than” everyone owner.

Such a shame because there is potential, no longer.

August 29, 2025
Unprompted review
Rated 1 out of 5 stars

Do not support

As the owner specifically asked her followers to write reviews on Trustpilot regardless if they bought their product or not, here it comes. Beauty space is for everyone and should be safe for everyone. There is no place for immature bullies and companies that are not able to professionally handle criticism or issue a sincere apology.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

Genuinely shite!! 🤢

Disgusting behavior from the owner and genuinely shite products. Will never support this redundant, fragile company with products that work less than temu knockoffs lmao

August 27, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Disgusting practices and no professionalism

The brand owner is a vile bully with no professionalism. The company has terrible customer service. The makeup looks like it was shipped from SHEIN without any protection and arrives broken. Covergirl quality with Urban Decay pricing.

August 26, 2025
Unprompted review
Rated 1 out of 5 stars

Poor Quality and Disgusting Branding

Product is a scam. Good reviews on here were the result of the company begging for higher ratings, not specifically regarding the product being sold. I will not support an abusive and conceited brand either.

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

I wish I could give zero stars

I wish I could give zero stars. The brand owner likes to fat shame a bully other content creators and for that reason alone I’ll never give a dime of my hard earned cash tj this company. Not to mention the makeup itself looks like Halloween makeup for kids

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

A Brand Created by a Bully

Completely unethical brand and brand owner. Unable to take constructive criticism for their items that look like they were drop shipped from AliExpress and Temu. The brand owner called a customer a “fat nobody” when said customer wasn’t satisfied with the product and service. The brand owner then sent their nearly one million followers here to post positive reviews in order to feed her ego instead of correcting her horrible business practices. The brand also has not fulfilled many orders from people who spent over $100 on their products. The brand owner is a cruel bully who does not deserve to run a business or a social media following, especially when she is so cruel and hateful.

August 27, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Avoid.

Products are terrible quality sold at an immense uplift. Overall the whole experience has been incredibly disappointing, from the unprofessional conduct of the brand itself, to the subpar products, and even the immensely extended shipping times. Overall I wouldn't recommend purchasing anything from here.

August 1, 2025
Unprompted review
Rated 1 out of 5 stars

Owned by an Unprofessional Bully

This company had beautiful products but I can no longer support after their recent actions. They decided to bully and fat shame a customer because they didn't agree with their constructive criticism. The owner then pretended to be the victim and even wrote a fake apology from her DaD! This company is disgusting and unprofessional. They tuned their comments off too...guilty much?

August 27, 2025
Unprompted review
Rated 1 out of 5 stars

I will never patronize Kaima Cosmetics

I will never patronize Kaima Cosmetics. The owner has shown themself a hateful bully who would rather farm positive comments online than address the company’s shortcomings when customers have legitimate complaints. Customers have had issues with month long wait times, poor product performance, etc. In response the owner has chosen to email customers and call them ugly, fat, and “scabby”. If you aren’t going to use feedback to improve your business, I won’t be taking the risk in patronizing your business.

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

Rude & disrespectful

The fact that their customer service involves being rude and disrespectful to their customers calling them names and bullying them tells you everything you need to know about this brand.
That's all I need to know to stop me spending money with them in future.

August 28, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Owner is a bully

Owner is a bully. Customers have repeatedly reported being ignored by customer services and shipping times of over a month. Owner then proceeded to lash out and bully people on Instagram that critiqued her for indirectly asking her followers to leave good reviews regardless of whether ylthey had purchased or not. In one particular incident she called an influencer fat and scabby. How can a brand Owner act like this
Its disgusting

August 28, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look