Kitbag Reviews 

8,526
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 763 reviews, reviewers had a great experience with this company. Customers frequently praise the fast delivery service, often receiving their items earlier than expected, and appreciate the good quality of the products. Many consumers highlight the excellent prices, finding them to be great value and often cheaper than competitors. The ordering process is generally described as easy and straightforward, with items arriving well-packaged and in perfect condition. However, some people were dissatisfied with product quality, noting issues like damaged numbers on shirts, off-center customization, or lettering peeling off after a single wash. There were also occasional concerns about delivery delays, items being out of stock after ordering, or difficulties tracking orders and contacting customer service for issues with defective products.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and personalization. Many reviewers... See more

Delivery service

People report positive experiences with delivery service, frequently praising the quick and fast delivery... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing frustration over delays,... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent quality of items,... See more

Price

Users describe positive interactions with price, with many reviewers highlighting great prices, good value,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

To be fair, my last review wasn't positive..however Kitbag have since proved to be a very good online retailer, one that I will continue to use and trust. Customer service is excellent. Well don... See more

Rated 4 out of 5 stars

Kitbag are a new company to me and out of 2 items organsied I ahd mixed experience. First order was acknowledged and organised for delivery....then a month later it was out of stock ...ver disappointe... See more

Rated 4 out of 5 stars

*update I’ve had a reply and can now go collect my order from another location. Thanks kitbag Delivery not arrived although they say it’s been delivered, 2 emails sent without reply to customer se... See more

Company replied

Rated 4 out of 5 stars

Overall happy with the order but the name customisation on the back of the shirt isn’t centre and is a bit wonky. Other than that can’t complain


Company details

  1. Sportswear Store

Written by the company

We feel your passion and aim to provide you with everything you need to follow the beautiful game. Kitbag is the home for football online - Your club's colours run through our veins. When you think football, think Kitbag - we've got you sorted. A globally-renowned football specialist and authority in our field, www.kitbag.com is home to a huge amount of official replica kit for English Premier League giants Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Tottenham Hotspur and others. We are happy to offer a huge range of player and custom printing, so whether you're a fan of Sergio Agüero, Philippe Coutinho, Cristiano Ronaldo, Eden Hazard, Harry Kane, Lionel Messi, Wayne Rooney, Alexis Sánchez or Neymar JR, Kitbag Online Store UK can help you show your player passion like never before. Our website is managed by Fanatics (International) Ltd. As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag Online Store UK on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world. Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis. Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag Online Store UK in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S. Kitbag Online Store UK at www.kitbag.com is operated under licence by Fanatics.


Contact info

3.9

Great

TrustScore 4 out of 5

9K reviews

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3.9

All reviews

(8,526)

787 reviews in the last 12 months

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Rated 1 out of 5 stars

So I recently bought a football shirt…

So I recently bought a football shirt and thought the price was reasonable, however I was charged more than £10.00 more, I used klarna so I didn't notice it until the next day.
I have since wrote around 5 emails to customer services and I have never received a reply.

I also went to wear it for the first time yday as the England game was on but it was not the size I ordered, I ordered a medium but the short was definitely not a medium.

So today I went onto the website to find out how to return it, the site asks for your order number and email or postcode or telephone number.

Of course the site said my order number wasn't correct even though it is on my order confirmation email.

So now I have no choice but to contact my bank to dispute the charge which of course is a pain in the backside.

Without doubt I would never reorder from / use this site again.

Oh and the contact number for the company gives you a voice message saying "the contact centre has closed down"

June 12, 2026
Kitbag logo

Reply from Kitbag

Hi Johnathon, I am sorry to hear about the difficulties you've experienced with your recent order, from the incorrect sizing and the challenges you faced trying to contact us. I understand how frustrating it must be to encounter these issues, especially when trying to resolve them. Your feedback is invaluable as we work to improve our processes. I will be reviewing your order and contacting you directly to assist you further. Sincerely, Stacy

Rated 5 out of 5 stars

Decent

I got the 1982 retro England top. Wore it for the 1st game and we smashed Croatia. Lucky top and it could be the final piece in the world cup jigsaw.
It's coming home as long as the retro shirt is on.
Thanks

June 15, 2026
Rated 1 out of 5 stars

My order was missing part of it

My order was missing part of it, contacted customer services twice. I’m still get to get a response.

June 13, 2026
Kitbag logo

Reply from Kitbag

Hi Jamie, Thank you for taking the time to provide your feedback today. I am sorry your order was incomplete and you haven't heard back yet. I am happy to look into this for you. I will be contacting you directly to assist you further. I look forward to speaking with you. Sincerely, Stacy

Rated 5 out of 5 stars

Excellent Service and Great Quality

Really pleased with my purchases. The quality is excellent, sizing was accurate, and delivery was quick. The ordering process was straightforward, and everything arrived well packaged. A great experience overall. I would happily order from Kitbag again

June 15, 2026
Rated 1 out of 5 stars

stained football shirt and poor customer service

My item arrived stained and I was unable to contact customer service via phone, email or contact form. really disappointing service.

June 15, 2026
Kitbag logo

Reply from Kitbag

Hello Louise, Thank you for reaching back out to provide us with feedback. I hope you're doing well. I've looked into your concern, and I'm sorry to hear your shirt was stained upon delivery. Upon review of your order, I see that we sent you an email to the email address on your order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

Rated 4 out of 5 stars

Fast shipping

Fast shipping, good price. Exactly what i wanted. The only niggle I would have is that on the site it said the top was a cotton/poly blend. But it was actually 100% Polyester which can get a bit hot in the summer. Apart from that, all good.

June 15, 2026

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