Fast ordering , good deals and exactly what I was looking for. Website easy to navigate only down side is when you give them a number to keep you updated they dont use that one for delivery, unable t... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Phone arrived & all well. I had to spend quite a while on phone to O2 to get number transferred - I had existing contract with them. Your order form could do with an option to cover this as I was chan... See more
Company replied
I upgraded 2 phones through Mobile phones direct as they gave better offers than going direct to O2 (£20 less a month & a shorter term contract!). The process of upgrading was simple. The security... See more
Company replied
Ordered new iPhone 17 Pro Max on Saturday morning, delivered via DPD Monday. Must say excellent value for an unlimited data package with O2. I am incredibly happy with MobilePhonesDirect for provi... See more
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Company details
Written by the company
We’ve been helping over 1.5 million customers get the best deal on their dream phone since 1992. As one of the leading online-only mobile phone retailers in the UK, we work with three of the largest networks to find you a great price on big names like Apple, Samsung, Huawei and Sony. Not to brag, but we’ve also won What Mobile’s “Best Online Retailer” for seven years running, and Mobile News Awards’ “Online Retailer of the Year” for six, so you know you’re in good hands. Interested? Head over to https://www.mobilephonesdirect.co.uk and see what all the fuss is about.
Mobile Phones Direct
Written by the company
Contact info
United Kingdom
- 0345 470 4000
- www.mobilephonesdirect.co.uk
4.3
Excellent
91K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Reply from Mobile Phones Direct Ltd
Good Afternoon,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Great deaks
Quick and easy always use for my contract phones, with some great deals as well!
July 13, 2026
Reply from Mobile Phones Direct Ltd
Good Morning,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Aby
The young man who spoke with me was…
The young man who spoke with me was very patient and helpful. He explained everything in detail and very clearly. A good experience considering I don't always feel comfortable with technology.
July 20, 2026
Reply from Mobile Phones Direct Ltd
Good Morning, Leslie,
Thank you for taking the time to leave this review!
5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you and will continue to provide great customer experience with our AO values!
I hope you’re enjoying your Samsung A26! Have a great day.
Thanks,
Aby
Absolute superb service🙂
July 20, 2026
Reply from Mobile Phones Direct Ltd
Good Morning Joseph,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Malpractices in Mobile Phone Direct
Dear John,
Hope you are well.
I wanted to highlight several mismanagement issues in the mobile phone direct, constant different untruth statements made by your company and difference departments blamed at each other in the Mobile Phone Direct which may be embedded as the culture of your company. As the CEO and founder of the company, I hope sincerely you will look into this matter and rectify huge mismanagement issues. I hope you will appoint someone senior in your company or yourself to see what went wrong with this order as this may be a practice happen not only in my order but in many other orders. As summarised in the below email, I still have not received my mobile handset (ordered over 2 months ago).
Dear John, when I read the article about you and your company written in the Guardian, I would like to remind you the phrase you over use “Treat every customer like your gran and make decisions that make your mum proud.” I hope by directly liaising with you rather than the customer service, that you will be able make me proud as a customer as I hope that you will be able to provide a quick solution to my problem.
Here is the timeline and issues in my case:
15th May 2026: I ordered the Samsung Galaxy Z Fold7 5G 512GB Blue Shadow phone. The person who sold the product in your company (Mobile Phone Direct) said that the phone is available in the warehouse and will be delivered by next day.
16th May: Stated as the expected delivery date.
27th May: I called the company and customer service, they informed me that they are moving warehouse and hence the delay. There was no email from the company about the delay. How come the I was not told of this on the 15th May? No response from the company for my Trustpilot comment made on the 27th May.
30th May: I did a TrustPilot review and this time I received a response from Mobile Phone Direct. The responder called Lacy said "Please be assured that we have chased your order directly with our warehouse team, and they have confirmed that they are doing everything they can to get your handset dispatched and delivered to you as quickly as possible."
6th June 2026: I called customer service. I have spoken to Asanda, and initially she stated that my phone is out of stock and new stock will arrive in July. Then I mentioned to Asanda that Lacy mentioned that she is talking to the warehouse to deliver the item soon. After Asanda communicated with Lacy, Asanda informed me that Asanda made a mistake about the out-of-stock item, and the mobile phone will 100% arrive on or before Friday, 12th June. Asanda promised to update me before 5 pm on Monday, 8th June. However, no call received from Asanda on the 8th June and no phone received on the 12th June.
9th June 2026: Received a response from your customer services from a person called Casey as follows: "At the moment, we are still waiting for confirmation from them (warehouse) on when they (warehouse) will have a fix and once we do, we'll be in touch to let you know."
19th June 2026: received an email from the Mobile Phone Direct stating "Unfortunately, the Samsung Galaxy Z Fold7 5G 512GB Blue Shadow you ordered has since gone out of stock."
3rd July 2026: I received an email from person called Casey stated following: "At the time of this message, we do have some black, silver or navy available for dispatch. If you would like to change the colour of your device, please let us know by responding to this message, or calling our team." I immediately called them and said I don't mind any colour and as long as I have the Samsung Galaxy Z Fold7 5G 512GB as I need this phone as soon as possible. When I spoken to Customer service they stated that the phone will be delivered in two days time.
10th July 2026: I called them on Friday 10th July. They said to me that the item will be delivered in two days time.
11th July 2026: The customer service left a message on Saturday 11th July stating that they have ran out of items and the new order is expected to arrive in one week.
13th July 2026: I received an email from someone called Menzi in Customer service. This person stated following. "I can confirm that I have raised this with one of our senior agents to see if they is a way we can resolve this as quickly as possible."
13th July 2026: Menzi again emailed me and stated following: "I can confirm that your parcel has now been released to our warehouse team and is awaiting dispatch today. Unfortunately, there was a delay due to the warehouse being closed over the weekend."
15th July 2026: Now received email from Sara in Customer service. I was informed following. "Having reviewed your order, I can see that it is currently raised with our warehouse team and is awaiting further processing."
17th July 2026: Although I already informed them that I don't mind any colour phone, received an email that blue colour phone is out of stock.
July 19, 2026
Unprompted review
Reply from Mobile Phones Direct Ltd
Good Afternoon, Gayan,
Thanks for taking the time to leave us another review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that you are still waiting for your handset. I appreciate that the delay on your order has been far from ideal.
I have reviewed your order and spoken with the relevant teams, who have advised that we have received the stock of your handset and we are just waiting for the stock to be booked in.
Once the stock has been booked in, we will dispatch your order to you. You will be updated via email as soon as the handset is shipped.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
Really easy transition from my old…
Really easy transition from my old provider via mobile phones direct
July 11, 2026
Reply from Mobile Phones Direct Ltd
Good Morning Carol,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Great company
Easy, very quick decision and a great choice... would definitely recommend.
July 17, 2026
Reply from Mobile Phones Direct Ltd
Good Morning Wardy,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Outstanding service!
I had an excellent experience with Mobile Phones Direct. The communication was incredibly fast, and the whole ordering process was smooth and professional from start to finish.
What really stands out are the unbeatable deals. I compared prices with several other retailers, and Mobile Phones Direct offered by far the best value.
I highly recommend them to anyone looking for a new phone or contract. Excellent customer service, great communication, and fantastic prices. I'll definitely use them again in the future!
July 17, 2026
Reply from Mobile Phones Direct Ltd
Good morning Euler,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you.
It's also great to hear you found an unbeatable deal! Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Casey
Easy hassle free service very…
Easy hassle free service very straightforward and always best deals on newest phones. Highly recommend
July 10, 2026
Reply from Mobile Phones Direct Ltd
Good Evening, Filip,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Afternoon, Scott,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that you were not made aware of the promotions when placing your order with our team. I have sent you an email to confirm the promotion, and look into this for you.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
They quick to respond to your question,
July 17, 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon Zenaida,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Highly recommended.
Swift action for price offer,postage label,received,checked,payment confirmed. Price less than initial offer for excellent condition.Although kept in a phone case from new,there were scratches from removing from the case. Faint scratches on screen,and rust on usb socket. Not visible with the naked eye,or reading glasses,but brilliant white light at arms length (AI)
July 17, 2026
Unprompted review
Reply from Mobile Phones Direct Ltd
Good Afternoon, Martyn,
Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.
Your satisfaction is our priority, and we always strive to provide the best possible experience for our customers. We would love to hear more from you about what we can do better to reach that 5-star level so please don't hesitate to share your ideas with us.
Once again, thank you for choosing us and for your valuable feedback. We look forward to serving you even better in the future.
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Morning Jill,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
I ordered for iPhone 17 since 7th of…
I ordered for iPhone 17 since 7th of July. Till now is not yet arrived. On online order it said it will be delivered the following day,which royal mail said the phone was lost. Due to this if you can change from royal mail to another reliable and efficient service.
July 16, 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon, Dauda,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that there was a delay on your order. I have looked into this and can see that there was a delay with processing the network approval. Due to this there is a possibility that the handset was no longer in stock, as placing the order does not allocate a handset.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
I have the best experience with mobile…
I have the best experience with mobile phone direct ltd. My iPhone 7pro is the best 🌟 🌟🌟💃🥰
July 9, 2026
Reply from Mobile Phones Direct Ltd
Good morning Azeezat,
What a great review. We are so happy to hear that you are pleased with your new iPhone! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Casey
Reply from Mobile Phones Direct Ltd
Good Evening, Krystal,
Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Morning,
Thank you for taking your time to leave this review!
5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you, and will continue to provide great customer experience with our AO values!
I hope you’re enjoying your new phone! Have a great day.
Thanks,
Lacy
They sell US import phones
They sell US import phones, so good luck getting any replacement parts through your insurance - even cracked screens. They dont tell you about this either so unless you know to check, you wont know until you try and have it fixed and the engineer tells you! This is why you might have trouble getting consistent 5G signals or even decent wifi etc.
July 15, 2026
Unprompted review
Reply from Mobile Phones Direct Ltd
Good Afternoon,
Thank you for taking your time to leave this review!
I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.
May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!
You will have 3 days to provide this information, and if you are unable to we will require you to contact us directly on 0345 470 4000 or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.
I hope you have a great day!
Thanks,
Aby
Reply from Mobile Phones Direct Ltd
Good Morning,
Thank you for taking your time to leave this review!
5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you, and will continue to provide great customer experience with our AO values!
I hope you’re enjoying your new phone! Have a great day.
Thanks,
Lacy
Will happy sell you a phone that wont work
I purchased a reconditioned iphone for my teenager.
The phone continually drops signal and the camera does not work properly. When I had it looked at at a apple store I was advised they couldn't repair it as it is an American phone. I have looked through my contract plus my T&Cs and cannot see anywhere that it states I won't get a useable phone due to its regional settings!
In the interim, the glass back of the phone was broken, Mobile phones direct are unwilling to even look at the phone or exchange for an english one that can actually be used, as the broken glass means it is not eligible to be repaired.
If I have the phone repaired elsewhere, I have only been told that they 'should' accept it to be repaired. Though in a previous conversation I was told that this would also make the phone ineligible for repair as the warranty has been voided by a 3rd party repair.
Overall very disappointing service and I'm now stuck with a useless phone that I have to pay for for another 18m. I would not recommend this company at all.
July 15, 2026
Unprompted review
Reply from Mobile Phones Direct Ltd
Good Afternoon, Hannah,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I understand your frustration regarding the issues you experienced with the handset, including the signal and camera concerns. I appreciate that being advised by Apple that they could not support the device due to its regional specifications was disappointing.
Unfortunately, any accidental or physical damage falls outside the terms of the warranty and voids warranty coverage. As a result, we are unable to carry out warranty repairs, exchanges, or further assessment of the device while that damage is present.
I appreciate that you've received information regarding third-party repairs. To clarify, repairs carried out by an unauthorised third party can also affect warranty eligibility. While repairing the damage independently may address the physical condition of the handset, we cannot guarantee that the device will qualify for warranty support afterwards.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
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