Seemed to be "the way to go" as we have no direct family. The online application was pretty straightforward with no tricky questions to puzzle over. The welcome pack and certificate arrived shortl... See more
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Review summary
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What a wonderful experience I had with making and planning my pure cremation.. I had recently lost my mum and your agent Linda Potter was Empathetic knowledgeable and caring..She wasn’t pushy to comp... See more
Company replied
Very lovely guy on the phone, David, took lots of time to talk to me and answer any questions and explained everything in detail. Have no details of the £100 gift card as yet, not sure it's been 6 wee... See more
Company replied
Very happy with the whole experience. I spoke to a polite knowledgeable young man who answered all my questions. I told him I wanted a no fuss funeral . He took all my information then read everything... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
35K reviews
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Giving respect to myself and listening
Giving respect to myself and listening, as I was feeling vulnerable.
Explaining all details of what will happen when end of life is happening.
I now feel satisfied for my husband and myself our wishes will be finally be sorted . Thank you.
August 5, 2026
Reply from Pure Cremation
Thank you for sharing this with us. It’s lovely to know that you felt listened to and treated with the respect you deserved while discussing such personal arrangements.
Kind regards,
Pure Team
The whole experience was very easy
August 1, 2026
Reply from Pure Cremation
Thank you for your review. We’re pleased to know the whole experience felt easy and straightforward.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us!
Kind regards,
Pure Team
Did it all on the phone as I am not…
Did it all on the phone as I am not very good with technology. It was all done very efficiently and I am very pleased with the plan I got. Thank you
August 5, 2026
Reply from Pure Cremation
Thank you for sharing this. We’re pleased we could make everything straightforward for you over the phone and that you were happy with the plan you chose.
Kind regards,
Pure Team
First class service and staff
August 5, 2026
Reply from Pure Cremation
Thank you for leaving a review. It’s great to know you found both the service and our team to be first class.
Kind regards,
Pure Team
Instructions very easy to follow and…
Instructions very easy to follow and has put my mind at ease, no future problems for my family.
August 7, 2026
Reply from Pure Cremation
Thank you for your positive feedback!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive experience with us. We're glad you found it even easier than you expected to arrange your plan.
Kind regards,
Pure Team
My husband passed away suddenly
My husband passed away suddenly. He did want to leave his body to science. However, he had a catastrophic haemorrhage so that was not possible. We did discuss what if for any reason his body could not go to science and his wish was pure cremation. From start to end was absolutely amazing the staff always kept my son informed of what was happening. The lady who brought my husband home to us was very nice she had a lot of care and compassion. After a few weeks because of the way we were treated I called pure cremation and paid for mine there and then. A lot of people don’t understand pure cremation as some people find you don’t have closure. However, pure cremation makes your last journey just absolutely perfect in every way. You can even track your loved one on their journey home. Thank you all so so much for your care and compassion. I know you will do the same for me when it’s my time.
Kind regards
June 19, 2026
Reply from Pure Cremation
Thank you for sharing such a personal account of your experience. We're very sorry for the sudden loss of your husband. It's moving to read how you felt truly looked after by our caring team, from the regular updates to the compassion shown when returning your husband home. We're glad we could be there for your family.
Kind regards,
Pure Team
Our experience with pure cremation was…
Our experience with pure cremation was very good very professional and kind and patient think his name was Sean dealt with everything very well I would highly recommend pure cremation
August 11, 2026
Reply from Pure Cremation
Thank you for recommending us so highly. It's good to know that you had such a good experience setting up your plan with Sean.
Kind regards,
Pure Team
Brilliant
Brilliant , she was polite, explained everything slowly and in great detail , felt very relaxed at the end of call
Thsnk you
August 3, 2026
Reply from Pure Cremation
Thank you for sharing your experience. It’s great to know that you felt relaxed by the end of the call and that everything was explained clearly and at a pace that suited you.
Kind regards,
Pure Team
Easy to answer questions and able to…
Easy to answer questions and able to add some information after buying
August 11, 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
I spoke to a nice man called Chris from…
I spoke to a nice man called Chris from Andover he was very helpful polite and explained everything
August 11, 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review. It’s great to know that Chris was so helpful and polite.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for putting it so simply! We’re really pleased that your experience matched what you expected from us.
Kind regards,
Pure Team
You couldn't change anything everything…
You couldn't change anything everything you offer is just perfect .
August 4, 2026
Reply from Pure Cremation
Thank you! It’s wonderful to know that you found everything we offer to be just right for you.
Kind regards,
Pure Team
An easy way to put your mind at rest
July 10, 2026
Reply from Pure Cremation
It's really good to know that setting up your plan puts your mind at rest. Thank you for sharing your feedback.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive experience with us.
Kind regards,
Pure Team
Reply from Pure Cremation
We're pleased that you found our website clear and easy to use. Thank you for your kind feedback!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this fantastic feedback. It's good to know you had a positive experience.
Kind regards,
Pure Team
They made the process very smooth and…would recommend
They made the process very smooth and efficient at a price I was happy to pay.
Everything is explained in detail so I know exactly what to expect.
August 4, 2026
Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
Confirmed I was right to sign up to Pure Cremation
The person who dealt with me, although I suppose he could be classed as a salesman, was the most knowledgeable, polite, friendly and most certainly non pushy salesman I have ever dealt with.
When a salesman is pushy I terminate the conversation, be it face to face, online or on the phone.
At the conclusion of the call I was more than happy to sign up to Pure Cremation.
July 30, 2026
Reply from Pure Cremation
Thank you for sharing this. We know that arranging a plan is a personal decision and it’s important to have the space to consider what’s right for you without feeling pressured. It’s great to know that the person you spoke with was knowledgeable, friendly and took the time to explain everything in a way that felt comfortable.
Kind regards,
Pure Team
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