Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
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I love shopping at pureseoul
I love shopping at pureseoul, they’re very versatile with their product and various brands. I always feel like I have a lot of potions. I’ve also been trying their masks and it is great. I love it so far!

Reply from PURESEOUL
Positive atmosphere
I appreciate how staff are always welcoming and happy to help with any of my questions, from product recommendations to whether specific items are in stock

Reply from PURESEOUL
Great Staff Member 😊
The Staff Member, who advised me of the products, was very friendly and knowledgeable, which helped my decision to choose the cleanser and toner I bought 😊
Delivered on time
Delivered on time
Great products and was delighted when I was given a couple of samples
Great service
Great service. Good price. Free samples. Lovely packaging. Thank you! I'm very happy and will use again and recommend.
Super products
Been using Korean skincare for 5 months now and it really does work. I swear by medicube and the price point is super. Thought I’d try a few other brands this time 👌🤞🥰❤️xx

Reply from PURESEOUL
Lovely knowledgable staff and very…
Lovely knowledgable staff and very clean store in Bath.
Loved my products I purchased.
I had such an amazing experience at pureseoul
I had such an amazing experience at Pure Seoul in Lakeside. The staff were so friendly and welcoming, and when I needed help finding the right product for my skin they took the time to listen and gave me the perfect recommendation. They were so knowledgeable and really made sure I got exactly what I needed. It’s such a lovely store and I couldn’t be happier with the service. I’ll definitely be coming back

Reply from PURESEOUL
From making an order to opening parcel…
From making an order to opening parcel no issues whatsoever. Whole experience easy and totally stress free.
Brilliant staff
Always travel from up north just to get skincare from this store. The staff are always so helpful really know their product knowledge and very helpful. A true experience and pleasure shopping at.
Lack of customers service
I went into the shop this morning to have a look around and see if there were any new products I could try. I approached one of the assistants, who was nice and did try to help, although honestly the service wasn’t as good as I’ve experienced in the past. Once I realised there wasn’t much new for me to try, she kindly left me to have a look around.
When I went to the till, the girls were chatting between themselves, which I honestly don’t mind. I initially had products worth around £38 and I was using a gift card that I wanted to use up. I asked the cashier to hold my products while I looked for something else. She put the first two products through, and then I decided to buy another product.
There was an offer in store where you received a free gift if you spent over £40. By the end, I had spent £61 on skincare, so I asked if I could get the free gift. The cashier said no. I’m not upset about not getting the free gift itself. What disappointed me was the lack of willingness to find a solution. She could have offered to return the first two items and put everything through as one transaction, so that I could qualify for the promotion, or at least explained if there was another way the promotion could be honoured.
I was spending £61 in the store, so I would have appreciated a bit more effort and customer care. It just felt like the easiest option was chosen rather than trying to help.
I’ve had much better experiences here in the past, which is why this visit was quite disappointing.

Reply from PURESEOUL
PureSeoul
very easy to purchase on the website, shipping was very reasonable and it arrived within a week.
as well it included a thank you note from the company and some testers which i thought was very considerate as i doubt most other companies wouldnt think of doing the same.
would definitely use this site/shop again
Love Pure Seoul
Love Pure Seoul! I shop in store and online and they stock the best k beauty products! My skin is glowing and I especially love their variety of k spfs! Their staff are all so lovely and knowledgeable in store and I always get a lovely little note with my online orders! So sweet!
Happy with order
Easy ordering and very quick on delivery. I got a foaming wash and cleansing water as well as two free samples in my order!
Very happy with the products.
Good range of products
Good range of products, competitively priced, with special offers from time to time. Delivery was quick and on time, I would recommend.
Very good Product and customer service
The lady there was really nice in explaining which product to use and exactly how to use +how often including extras to yield the best possible results. I've used the product 3 times and it has already made a very noticeable genuine difference :)

Reply from PURESEOUL
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