Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
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Company details
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12K reviews
Asks customers to review
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Reply from PURESEOUL
Thank you for sharing your positive feedback! We’re so pleased to hear that you had a great experience with us.
Very rude customer service at the…
Very rude customer service at the Oxford branch. Disappointing as the products are amazing.
August 12, 2026
Reply from PURESEOUL
We’re sorry to hear that your experience with the customer service at our Oxford branch was disappointing.
Your feedback is valuable to us, and we’ll be sure to take it on board as we continue to improve our service. It’s also great to hear that you’re enjoying our products, and we appreciate you taking the time to share your experience with us.
Picture of Radiance
August 9, 2026
Another good delivery from Pure Seoul.
As always arrived fairly quickly, products were
just what I wanted and the packaging was carefully put together so contents came undamaged.
August 4, 2026
Reply from PURESEOUL
Thank you for your kind feedback! We’re so pleased to hear that your order arrived quickly and safely, and that you were happy with your products.
with Purseoul
experience. I love the range of products they have, and I’ve found some of my favourite skincare products through them. With a friendly staff. I am really happy with purseoul ❤️
August 8, 2026
Reply from PURESEOUL
Thank you for your lovely feedback! We’re pleased to hear that you have discovered some of your favourite skincare products through us. It’s also wonderful to hear that our friendly team has made your experience even better. We really appreciate your support!
Super fast delivery and just great…
Super fast delivery and just great service all around! Even came with a little thank you note which is such a nice touch.
Amazing products ranging from Real barrier hydration cream and Medikube vitamin C wipes which have been amazing for my skin. Will order here from now on for my skin products.
August 11, 2026
Reply from PURESEOUL
We really appreciate you taking the time to share your experience. It’s great to hear that your order arrived quickly and that you enjoyed the personal touch from our team. Thank you for choosing us!
Very clean and well organised store.
Very clean and well organised store.
So much to choose from.
Customer Service is good, if they cant help they will find out from a colleague.
Very reasonable price for good quality products.
August 8, 2026
Great experience and very knowledgeable…
Great experience and very knowledgeable staff.
August 8, 2026
Skincare
Ordered some skincare .very excited to try it . I already have some foundation and absolutely love it.
August 11, 2026
Lovely staff and great availability of…
Lovely staff and great availability of products
August 10, 2026
Super products and fast delivery.
August 7, 2026
Dear Customer Service Team,
Dear Customer Service Team,
Unfortunately, when placing my order online, I selected the incorrect number of foundations by mistake.
I tried to exchange the item at the Canary Wharf branch, but I was informed that they do not provide support for online purchases.
I find this very disappointing because, from a customer’s perspective, whether a purchase is made online or in-store, it is still the same company and branch network. I would therefore expect some level of support to resolve a simple mistake such as this.
Could you please advise if there is any way to exchange the item for the correct number of foundations?
Kind Regards,
Ledimar
August 7, 2026
Reply from PURESEOUL
Thank you for your feedback, and we’re sorry for any confusion caused regarding our returns policy.
As your purchase was made online, please contact our Customer Service team directly at team@pureseoul.co.uk so we can assist you further.
Our full returns and refunds policy can also be found on our website.
Quick delivery
Quick delivery. The products are great & I love the free gifts. Will definitely buy again.
August 7, 2026
I love the employees in there and don’t…
I love the employees in there and don’t go anywhere else to get my face masks !!
August 6, 2026
Good products and quick service
August 6, 2026
Salesperson was very helpful and asked…
Salesperson was very helpful and asked lots of questions to make sure I purchased exactly what I needed. Im really happy with my purchases and I can see the difference already.
August 8, 2026
Reply from PURESEOUL
Thank you for your lovely feedback. We’re pleased to hear that our team was able to help you find exactly what you needed. We hope you continue to enjoy your new products!
The shop assistant was very helpful and…
The shop assistant was very helpful and recommended products for my skin concerns. I’m happy with the products and will reorder soon
August 6, 2026
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