Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
Company replied
Company details
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12K reviews
Asks customers to review
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The shop assistant was very helpful and…
The shop assistant was very helpful and recommended products for my skin concerns. I’m happy with the products and will reorder soon
August 6, 2026
Great staff
I got great help from staff , everyone was polite and very positive , amazing products and a well established store that gives a very nice atmosphere, overall a great experience !
P.S thanks for all the recommendations !
July 29, 2026
I purchased a fragrance for my mother…
I purchased a fragrance for my mother from this store. Service was efficient and quick.
August 8, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
The sales woman was very unfriendly and…
The sales woman was very unfriendly and was unhelpful.
August 8, 2026
Reply from PURESEOUL
Thank you for your feedback, and we’re sorry to hear about your experience.
If you’d like to share any further details, please feel free to contact our Customer Service team directly.
love my goods from pureseoul
love my goods from pureseoul!
the store i went to did have some issues with checkout but i love the site! defo will be ordering again:)
August 5, 2026
Amazing staff
The staff are super friendly in the lakeside store, I’ve only been in twice both times it was quiet and the staff are attentive they ask if you need a hand or if there is anything you are looking for. The shop was also very clean and tidy. You are able to put your email in after which is helpful especially if you have a confusing or difficult to spell one. Prices are also incredible for the quality!!
August 7, 2026
The service was lovely
The service was lovely and all the staff were so helpful and the product I bought was amazing
August 5, 2026
I so like the product I recently…
I so like the product I recently purchase from PURESOUL Brighton. Staff are friendly and gives you the correct advise what suits to your skin
August 8, 2026
Great staff friendly and helpful love…
Great staff friendly and helpful love the product range k music and free gifts a chance to get products like Lador and able to choose fragrance etc
August 8, 2026
Good
Haven't been trying the product for that long, just a few days but it looks very nice and feels good on my eyelids
August 5, 2026
Reply from PURESEOUL
We're so glad to hear you're enjoying the initial experience with your new product. We appreciate your positive feedback!
Reply from PURESEOUL
We are so pleased you found what you needed when shopping with us. We appreciate your positive feedback!
Staff not helpful
Im sorry to say but the staff were not that helpful in Westfield. I tried asking for recommendations and they would show me only one product so I would end up using the website just to get different options. I also spent over £60 and did not receive any freebies like a person next to me did. I have been to other Pureseoul stores and the staff seem to be more helpful and approachable
August 7, 2026
Reply from PURESEOUL
Thank you for taking the time to share your feedback. We’re sorry to hear about your experience at our Westfield store.
We appreciate your comments regarding product recommendations and understand how helpful it is to have a range of options when choosing new products.
Regarding the complimentary gifts, these can vary depending on the promotion and availability at the time, so they may not be included with every purchase.
We hope to have the opportunity to welcome you back to our Westfield store and provide you with a more enjoyable experience next time.
Staff AMAZING 🤩 really helpful
Staff AMAZING 🤩 really helpful. Lovely fresh bright store with lots of selection. Will definitely be a regular shopper in the New Lakeside store. 10 out of 10 for service.
August 7, 2026
Reply from PURESEOUL
Thank you for your amazing feedback! We’re delighted to hear you enjoyed your visit to our new Lakeside store and found our team so helpful. We can’t wait to welcome you back again soon!
The staff in bath are lovely
The staff in bath are lovely.
The product looks gorgeous on the shelf.
I love love love the face masks
I try and not make a trip to bath often or go online otherwise I would have no money left.
Loveeee pursesoul
August 7, 2026
Reply from PURESEOUL
Thank you so much for your lovely feedback! We’re pleased to hear you had such a great experience in our Bath store. We truly appreciate your continued support.
Pure Seoul Trafford Center
Great advice from the in store staff on both mature & young skin. Still my favourite shop 😉
August 4, 2026
Staff were welcoming and helpful
August 4, 2026
Great selection of products
Great selection of products. Always fast delivery and the times I’ve shopped in store, the staff have been so helpful and friendly.
August 4, 2026
Legit products, no harsh chemicals
Really thought out products, hands up good quality, free from harsh chemicals
August 5, 2026
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