Routine Wellness

I was very excited to try this product however I had an immediate negative experience with this company when they charged me for a product that I never authorized a purchase for. I purchased shampoo and only shampoo, but then all of a sudden they added on a serum and charged me for it without me authorizing the transaction. Because of this, I decided to return everything and get my money back. It took 6 days to process a refund. Routine wellness if you’re reading this, you should really work on more ethical business practices. Eventually, you’re gonna lose more customers by being deceitful. It’s disappointing that you feel you have take money from people for products that they never even ordered and then act like you’re doing them a favor by allowing them to return it. Thank you for that.

Early days using this product but I have seen a great improvement already, when drying styling my hair I used to shed loads of hair always pulling out of the brush balls of hair and when blow drying strands of hair all over me. Since I have started using this product I don’t have loads of hair flying off me and I have very minimal amount on the brush as well. So far I’m really happy with the shampoo and conditioner coconut and vanilla it smells lovely.
I’m unsure why other people say no scent and doesn’t work. I followed how to use them and it’s great so far. I have done other things to help with hair breakage like wearing silk bonnet at night and that has made a big difference as well.
Like I say early days for me but what an improvement already also my hair looks in a better condition. Very pleased with products so far.

I ordered from RoutineCos and delivery was smooth. After using for some weeks my hair looks healthier and less frizzy. It suits my hair type better than my old shampoo.

Bought shampoo in November and I am not impressed.
I have now noticed another £31.00 has come out of my bank account and I have contacted them to see why.
I was told I subscribed to the the item by default and now the order can’t be stopped. I wasn’t offered my money back or anything.
I am obviously not happy about this and definitely would not have bought from them again.
I did not receive my free travel bottles in November because I did not put in a code but it’s Marvelous I have subscribed without knowing…
I hate companies like this.. so beware ..

using routine products for around 2 months. results are slow but noticeable.

Made no difference using shampoo and conditioner made my hair feel soft shampoo on its on made my hair dry. Hard to tell if shedding is worse or not but definitely not any better. Expensive for no results all

I am trying to return my product as someone else already got it for me. I had zero response from emails and a tweet. Please can someone RESPOND to me… I would like a refund and I am within the returns policy you state on your website. Respond here or on X or to my 3 emails please!

Using Routine Wellness has made my hair look well maintained. There is less shedding, improved hair shine, and fewer frizzy strands. The consistent hair growth has made my hair appear thicker and more youthful.

I have a sensitive scalp and most of the shampoos irritate my scalp. This one is not heavy and does not bother.

I have naturally curly hair which due to PCOS has thinned out over the years. I've used this shampoo and conditioner for about 6 months now and the change is amazing. Even if I let it dry with no curl product is dries without being frizzy. My hair feels thicker, in better condition and my scalp isn't as visible. Just ordered more as im running low. Wouldn't use anything else

I bought this shampoo and conditioner as it has such good reviews and money back guarantee. Within 3 washes my scalp was covered in blotchy red itchy dry patches. Stopped using and was going to send back but would have to pay shipping back to the US. Will just give it away. It does smell amazing though

first I was not sure about this brand, but after few washes my hair fall reduced a bit. Smell is nice and not too strong. product feels gentle on scalp.

bought the travel size shampoo & conditioner used them a couple of times decided I would buy the bigger bottles. Big mistake I noticed that when I washed my hair I was losing a bit more than normal but continued to use it which was another big mistake. I first stated using it the middle of November 2025 and stopped using it in around the 10th of January 2026 as the amount of hair loss was getting much worse it was coming out in handfuls this all happened it that short time. Thankfully having now stopped using it the hair shedding has slowed down but it has completely ruined my hair which was fine hair to begin with hence me buying the routine wellness product but now I’m left with even thinner hair

i ordered shampoo from this website recently and my experience was good. delivery came on time. after using it for some days, my hair feels softer and smoother than before. It suits my hair well.
Louis Chapman

Visible Improvement in the condition and volume of my hair and scalp and a significant reduction in shedding.

What I would say is not to give up. It took around 2 months before I started to notice improvements. I’ve tried other products which didn’t offer up any improvements and which left my scalp dry and itchy. I am now 3 months into using the shampoo every time I wash my hair. As I have fine hair, I condition every 2 or 3 washes. The most noticeable improvements are that I have lots of new hair growth on my parting line (which was getting more and more noticeably hairless) and the amount of hair I’m removing from the shower drain/filter. Over the last few years I’ve been removing a lot. Over the past 3 weeks I’ve removed virtually none.

From a value perspective, I’m still on my first bottle of shampoo 3 months in so I view this as very good value for money as well as a very effective product.

Thank you Routine. Your marketing claims aren’t just flimflam, your product really works.

Bought the routine shampoo and conditioner.
Extremely disappointed it makes my hairfall worst, and makes me hair extremely dry.
Definitely will not recommend this product.

it loses fewer hairs, is shiny and it doesn't have as much frizz. the slow development of hair has caused my hair to become thicker and stronger.

using since some time and the changes have not been abrupt. It is easy to incorporate in my routine and my hair becomes easier to handle in the day to day life.

I have been using this since sometime, and this has been easy to maintain in my daily life. My hair is easier to manage during the day and it does not need much manipulations as before.

I have noticed less shedding and my hair feels smoother with reduced frizz. There is also a natural shine that lasts throughout the day. With continued use, my hair feels fuller and more manageable.