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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting the excellent fit and comfort of items like bib shorts, jerseys, and aero socks. Many appreciate the thoughtful design focused on aerodynamic performance and superior fabrics. The delivery service is frequently highlighted as fast and efficient, with many people receiving their orders promptly. Reviewers also commend the exceptional service and communication from the team. However, some customers experienced issues with their orders, including receiving incorrect items or styles. A few people also mentioned that the sizing could be inconsistent, suggesting ordering a size up. There were occasional reports of products, such as aero socks, getting damaged or slipping, and some found certain items to be too tight.

What people talk about most

Product

Customers consistently note positive experiences with product quality and fit. Many reviewers praise the... See more

Quality

Customers generally express satisfaction with the quality of products, highlighting excellent comfort, good... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the super quick delivery and... See more

Service

Reviewers highlight positive aspects of service, frequently praising its professionalism, promptness, and... See more

Order

Users describe ambiguous interactions with order. While some customers found the ordering process easy and... See more

Based on these reviews

Rated 4 out of 5 stars

While their products are great I cannot get in contact with customer support. After wearing their neo aero socks twice the socks got damaged while just taking them off carefully. I've tried to... See more

Company replied

Rated 4 out of 5 stars

Great product, does what it says on the tin. Size chart is a little off, I'd order a size up from what you regularly order. It could be improved by a wider elastic to distribute the pressure over... See more

Rated 4 out of 5 stars

It’s all good, confortable, great to wear, they don’t fall like full aero ones. Just one thing is the packaging can be improved to avoid destroying them just by separate them off…

Rated 4 out of 5 stars

I was sent the wrong style of Tri Suit twice so they lose a Star for that, but the customer service and communication to resolve the issue was impressive and all sorted within 24hours. Also the qualit... See more


Company details

  1. Sportswear Store

Written by the company

Cutting Edge Aerodynamic Cycling Apparel


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

104 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 4 out of 5 stars

It’s all good

It’s all good, confortable, great to wear, they don’t fall like full aero ones.
Just one thing is the packaging can be improved to avoid destroying them just by separate them off…

June 25, 2025
Unprompted review
Rated 5 out of 5 stars

Thanks Rule 28 superb !

Firstly Great service and communication -
As an avid timetrialler , I was looking for a skinsuit replacement, having tried many different brands previously.
Spoke with Sam about the diff skin suits they have to offer. A day later my new Rule28 ss arrived , following a test lovely fit no ripples or rise up the leg and not long for my arm. Quality! and a PB with its first outing super quick
Thanks to Sam and team, 1st class service and recommended if you want to go quicker !

June 12, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered 2 pairs of Aero socks from Rule…

Ordered 2 pairs of Aero socks from Rule 28 - shipping never arrived in Japan, when I reach out to the Customer Services team, my emails are just ignored.

So, no product received, and no refund provided. Your company offers the method of shipment, responsibility to deliver the product is on the supplier.

At least have the decency to answer the emails.......

May 6, 2025
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi Grant,

Thanks for your message. I’m sorry to hear the order hasn’t arrived.

I can see our support team have replied to your email with your postage information.

As you selected untracked shipping we do not have any tracking information for your order once it’s left our warehouse. I can see that you confirmed that the address provided was correct though. Orders to Japan sometimes take a while to clear customs.

If an order cannot be delivered then it will be returned to us, at this time we can either reship or refund the order.

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Rated 3 out of 5 stars

over rated

ok only got the over shoes but the high prices for stuff made in china and the claims of how they will improve you are done in a wind tunnel and when i unsubscribe the message under was so you want to be second will with that response i would not recommend you
l

May 9, 2025
Unprompted review
Rated 4 out of 5 stars

RESOLVED: No customer support

While their products are great I cannot get in contact with customer support.

After wearing their neo aero socks twice the socks got damaged while just taking them off carefully. I've tried to contact their email, and through their website and have gotten no response unfortunately.

Just a confirmation email that you've received my message through the website or via email would've made a world of difference, right now it feels like I've just been let out to dry.

EDIT: rule28 has responded saying they've not received my email as they had some problem with their mail service, and I have sent the email again

May 12, 2025
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi Jeroen, I’m very sorry to hear about this. We have been having some issues with our email software which has meant some email have not been received.

This has been resolved now so if I l could ask you to sent a follow up email this will show up and someone can help you out right away.

Rated 1 out of 5 stars

Poor customer service

In my experience products fit poorly. Also received a speedsuit with a lot of marks on it. I tried it on away to see if it fits and then stuggled to get a refund as they claimed I marked the suit. Don't try anything on if it has marks! Once the refund was agreed I had to keep chasing for it. Customer service was poor considering the price of the goods.

February 15, 2024
Unprompted review
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Rated 5 out of 5 stars

I've been a long time user of Rule28…

I've been a long time user of Rule28 products and although there have been some elements of kit that have not worked as well (old socks didn't used to grip my legs well) the feedback from customers appears to have been taken onboard really well! The new socks stay up my legs really well and I'm thoroughly impressed with the new Ultra Bib shorts! The seam can catch the saddle slightly, but has only left some superficial marks and not impacted the performance of them. They are still the most comfortable bib shorts I've used having gone through many pairs over the years

August 22, 2024
Unprompted review
Rated 1 out of 5 stars

Socks not fit for purpose

Socks not fit for purpose, elastic is rubbish and runs down. They would only refund if I paid for return postage, despite it being a flaw with their product. Bought new pair from spatz, much better.

June 1, 2024
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi Reuban,

I’m sorry to hear about this. If you can return your socks to us we can send out a smaller size for you.

Rated 1 out of 5 stars

DO NOT ORDER IF YOU LIVE IN EUROPE

DO NOT ORDER FROM THIS COMPANY IF YOU ARE IN EUROPE!! As other reviewers have noted (the review by Maximilian dated Feb 23, 2024 is a perfect example), Rule 28 is not capable of managing shipments to Europe. To begin with, the 3-7 day delivery delay indicated on their website is a dream, or based on my interactions with their « customer service » an outright lie used to entice customers. The policy of this company is to charge you immediately for a product, and then if there is an issue, they immediately shift responsibility to the customer. The company simply refuses to take responsibility for issues that are clearly theirs to manage.

Unless you want to spend money on an item that you may never receive, do not order from Rule 28.

No surprise that this company in its reply to my complaint has once again tried to shift responsibility to the customer. Their claim that customs are waiting for information from me is an outright lie. The last shipping update that provides any detail as to the reason of the delay states clearly that their is an invoice missing from the sender. In addition, the order has a pre-tax value of less than 150 euros, making the company's response completely invalide.

June 21, 2024
Unprompted review
Rule 28 logo

Reply from Rule 28

This customer's order was dispatched via tracked delivery within 24 hours of the order being placed. Delivery times are estimates, we relay the times quoted to us by mail carriers.

The order came to 152.01 EUR in total which is above the 150 EUR threshold of the IOSS scheme. As such it will have to go through customs clerance.

Tracking shows the order is currently being held by French customs awaiting more information from the recipient.

Customer demanded a refund whilst the order was still on the way to them. We explained that this was not possible but if the order failed to be delivered or they wished to return the order then a full refund would be issued.


Rated 5 out of 5 stars

Super happy with Rule28's aero socks &…

Super happy with Rule28's aero socks & overshoes and the excellent customer service from Sam. A real pleasure dealing with them, and I really appreciate Sam's responsiveness if there is an issue or question with anything.

March 4, 2024
Unprompted review
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Rated 5 out of 5 stars

Go-to choice for training and race kit

I've been meaning to write a review for a while because I often get compliments on my Rule 28 kit. I own a few pieces now (Dylan Johnson bibs and jersey, Obsidian Bib Tights, Pro Socks, new Long Sleeve Aero Jersey) and I've got a few more on my wish list as well. It's good quality morale kit that I feel fast riding in. Love the brand's performance focus, attention to detail, and overall transparency.

February 23, 2024
Unprompted review
Rated 1 out of 5 stars

Great products, support feels like scam

Worst Customer Experience for a very long time.

###Edit: My Response to the Rule28 Answer at the Buttom

In Short:

I still don't have everything I ordered to Germany last November 23 at the end of February 24.

The Black Week deal feels like a scam. I received a large part of the discount in the form of products that never arrived and they cannot deliver. After Month of back and forth now they are saying that they can credit me with the 0 euros for the missing jacket (179Euro in the Shop) and 37euro for the missing jersey (95euro in the Shop).

In Detail:

During Black Week, I placed a order for 600+ euros. The package did not arrive for multiple Weeks, and the Rule28 support did not respond by email, phone or Facebook. I then tried to find out where the package was myself. DHL said they had no access to it and only the sender could do that. After a few weeks, the support finally responded via chat and after some discussions, they sent a new package. This went via the Netherlands and was again immediately rejected by customs. Again, no proactive information from Rule28 even multiple Weeks in the process. I had to write dozens of messages, spoke to the delivery service and it turned out that customs had rejected the package without comment. This had absolutely nothing to do with me as the recipient, according to the sender.

After some back and forth, the first things were delivered to me after two months, but two things were still missing, a jacket and a jersey. Of course, I'm also chasing after the support, I suggested that I buy something else and we can offset it, but that was not accepted.

Since the things that arrived were great, I then ordered a Road Neo suit, which also arrived immediately. As soon as the suit arrived, the suggestion came that we could offset the missing items. I was really annoyed because it felt like they had waited until I ordered the suit before they came to me. I also asked for a discount on the suit due to all the stress and long waiting time, but I was told that this was not possible. However, with an influencer code from YouTube, it was no problem. Weak.

The crowning glory of the action is now the offer that came from Rule28. A jacket and a jersey are still missing and it seems like they cant deliver those, but they only want to refund me for the jersey because the jacket was supposedly a “gift” in the deal.

I have now kindly pointed out that it was a package price that included the missing goods worth 274 euros and I only decided to order such a big volume because it included goods worth 274 euros.

The support is so close to scam, if you have an alternative, I recommend buy elsewhere.

But I must admit, the products are great. I don't want to get 274 euros refunded, but at least goods for close the value. In addition, any reasonable company would somehow accommodate a customer who has spent around 1000 euros in 8 Weeks and has to chase after support for months.

If I hadn't actually received products from the company, I would say the whole thing is a scam.

### Edit: Answer

Your comment confirms my point. After four months of discussion, you only refunded me 37 euros, even though the value of the goods was 274 euros. Since the goods were part of a large order and discounted, I understand that you don't want to give me 274 euros in cash. That's why I never asked for it, but suggested offsetting it with a Road Race Suit (262 euros in the shop), which is even less than the outstanding value of the goods. That was a fair and reasonable offer that you did not accept. No matter how we look at it, there are goods worth 274 euros missing from the goods in my shopping cart and i chased you for four month! The discount was meant to encourage me to spend more money because it was tied to sales. Without the discount, I wouldn't have spent so much money. In Germany that would be a clear legal case.

The sad thing is that you didn't even try to meet me halfway, the customer is written very small here.

And also regarding customs: Customs did not contact me and your package, which went via the Netherlands, never reached Germany and was directly rejected.

###

February 22, 2024
Unprompted review
Rule 28 logo

Reply from Rule 28

This is disengenuous in several areas.

Orders over €150 shipping to the EU must clear customs. If customs cannot reach the recipient then orders will be rejected. This is likely the reason for their first order failing to be delivered.

The jacket mentioned was a free gift as part of Black Friday orders. The customer attempted to return it for full retail value. This is against our terms and conditions. The jersey was purchased during Black Friday for €37 and so could be returned for the same value.

The prices the customer quotes are the full prices for these items outside of Black Friday. The customer did not pay the full retail price.

These two items could not be added to a replacement order sent to the customer as they were no longer in stock and had been discontinued. The customer was offered store credit +10% which was initially accepted but later rejected.

We then refunded the customer in full for all products they did not receive.

Rated 5 out of 5 stars

Great product; Excellent customer service

Great product, but you probably know that already. And absolutely fantastic customer service from Sam who went above and beyond. My 15 year old son was given some aero-socks as a Christmas present. He loved the socks, but also the 1 watt good luck charm that came with them. Unfortunately he lost the charm almost immediately when he left it in the changing room at lee valley velodrome (luckily that did not stop him winning his next 3 track races a couple of days later!) I emailed explaining what had happened and without question, Sam sent out a new good luck charm as well as more socks. Service you cannot beat! Thanks again Sam.

January 9, 2024
Unprompted review
Rated 5 out of 5 stars

Exceptional service, great product

Bought cycling kit in Australia and I ordered a size which was marginally too small (my error), very nice kit though.The service from Sam at Rule 28 regarding me exchanging from other side of the world was absolutely awesome. Would deal with these guys again in a heartbeat, great service . Thank you

November 17, 2023
Unprompted review
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Rated 5 out of 5 stars

Excellent customer service

Kate was absolutely wonderful. She was very helpful to my questions and helped me much in my purchase. My husband loves the comfortable feel of the Jersey material during his rides.

October 9, 2023
Unprompted review
Rated 4 out of 5 stars

Quality clothing, very tight jersey

Ordered a base layer and jersey, chose the larger of two sizes that might fit according to their size guide. Jerseys from brands like Assos are already very tight if you follow their size advice. The Rule28 items were noticeably tighter still (length seemed comparable, but circumference at the bottom of the jersey was about 6 cm smaller than an Assos jersey of the same size).

I have an average-to-muscular build, but it was clear the items wouldn't fit so I returned them and got them exchanged for a larger size. Also ordered socks, which were a good fit.

If I could suggest an improvement, a recommendation to choose one size up in case of a not-so-skinny build might be useful in the jersey size guide. Also, I received a confirmation email when the return items were received, but nothing after that, so I had no idea what the returns status was for two weeks, until the package arrived.

All in all, I'm very happy with the quality of the items and would recommend Rule28. Thanks!

September 9, 2023
Unprompted review
Rated 5 out of 5 stars

Best Tri Suit Tried

I've moved through a number of different tri-suits and paid north of £400 for them in the past, brands including Ryzon, NoPinz, Huub, Orca and more. Whilst there have been decent products I was overwhelming surprised at the quality of this tri-suit. The fit is absolutely fantastic and the material feels extremely top drawer. I would say it's the best tri suit I've had for initial quality and considering the price I couldn't believe the value.

September 2, 2023
Unprompted review

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