Simply Safe Car Seats Reviews 

1,179
•
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Evaluating 132 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the extremely fast delivery times, noting that online orders are dispatched promptly and arrive safely directly at their doors. Many consumers also deeply appreciate the valuable guidance and expert support provided regarding product installation, child safety, and correct fit for growing kids. Some reviewers were not happy with the customer service, reporting instances of exceptionally rude, dismissive, and unprofessional communication from staff members. A few other people also felt that unexpected delivery delays, communication breakdowns, and a disappointing lack of ongoing support caused significant frustration.

What people talk about most

Product

Consumers find product to be a mixed experience, with many reviewers praising the comfortable designs, fast... See more

Staff

Users describe ambiguous interactions with staff, as opinions are sharply divided regarding customer service... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting exceptionally fast shipping... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many consumers praising the quick responses,... See more

Service

Customers consistently note positive experiences with service, highlighting fast delivery and helpful advice.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very knowledgeable business. Super fast delivery, ordered later at night and was shipped first thing the next morning. Really helpful with advice on fit of both seat in car and my son in his seat, was... See more

Rated 5 out of 5 stars

I had an amazing experience from start to finish with asking for recommendations and then buying by daughters new car seat. My questions were answered quickly and I had remote help to install the ca... See more

Rated 5 out of 5 stars

All I can say is fantastic when researching the be safe car seat I not only found the most information about the seat on Simplysafe car seats it arrived so quickly. I purchased the car seat in the m... See more

Rated 5 out of 5 stars

Simply Safe has been an incredible resource for all our car seat needs and they have supported us to rear face all four of my children and are always on hand to answer questions. Their delivery is spe... See more


Company details

  1. Baby Store
  2. also in
  3. Safety Equipment Supplier

Written by the company

A family business, striving for better child car seat safety, experts in rearward facing car seats. Visit our showroom in Gainsborough, Lincolnshire, or shop online with next day delivery for most items. Not sure what carseat you need? We have you covered!


Contact info

3.7

Average

TrustScore 3.5 out of 5

1K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 27% of negative reviews

Typically replies within 1 week

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3.7

All reviews

(1,179)

114 reviews in the last 12 months

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Rated 5 out of 5 stars

Axkid minikid 2.0

Joined the group ‘’car seat safety uk’’ on Facebook to learn more about safety for my first child. I have learned so much in this group, the admins (including the owners of this business) provide free support for everyone that needs it as well as fit/installation checks on car seats of all kinds, not just the ones they sell. My baby is in the higher centiles, meaning not all car seats would be a good investment as he would grow out of them quickly, without joining this group I’d have never known that! I was reccomended the axkid minikid 2 through the group and quickly snapped one up before they sold out, purchased from simply safe, it was dispatched the next day and came 2 days after ordering. I then sook advice on the fit and installation in the group and as always advice was provided. If you can support a small business, let it be this one. And join the Facebook group while you’re at it :)

July 10, 2025
Unprompted review
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Rated 5 out of 5 stars

We’ve bought four car seats from Gabi

We’ve bought four car seats from Gabi. One for each grandparents car and two for our own. Her knowledge has helped ensure our little one is as safe as possible. She’s been very quick to respond to queries. Delivery and ordering was quick and efficient. Thanks Gabi.

July 9, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience start to finish

Great experience start to finish. This is my second purchase from Gabi who helped me choose the right car seat for my daughter. Gabi has been responsive with messages answering questions I had as well as providing prompt install checks. She has a huge selection of seats so I am sure I’ll be back for my next purchase!

July 7, 2025
Unprompted review
Rated 5 out of 5 stars

great service

Very helpful with recommending the best suited car seat for my son’s age, weight & height. Fast delivery & quick response for a fit check
Thankyou again

July 7, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid!

I was about to place an £850 order with Simply Safe Car Seats for 2x BeSafe Stretches and 2x vehicle seat protectors. I've always had good advice from the Facebook group, including the owner herself, so went to ask others' experience with using those seats in the group. I realised I'd been blocked so contacted the owner directly using the Simply Safe Car Seats page to ask for support with my car seat query and to ask how the community support/aftercare service would work if I'd been blocked. I got nothing but rude, blunt responses to polite queries.
This felt a bit odd so I checked reviews on here then and I'm so glad I did!
When I said I'd seen other reviews and had decided to take my purchase to another retailer, I was told to "P**s off", called a "sad cow" and that me leaving a review about my poor customer service experience is "fraud".
Seems to me that the experience with this retailer is either fantastic or horrendous. I'd suggest people don't gamble their money for safety devices for their children when you could easily be left out of pocket, with no aftercare or abusive messages being sent to you.

July 9, 2025
Unprompted review
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Rated 1 out of 5 stars

If there’s a problem with your order she will argue with you and not back down

Ordered an axkid car seat and added a body wash to my order. Unfortunately I did not receive the body wash (value of £10) and let the retailer know straight away. We went back and forth over email with me having to chase on their Facebook group. Retailer kept saying that I threw it away. I went and checked the packaging 4 times including in my recycling bin. At one point she stated she would send another then went back on her word and advised she would not be refunding as she has cctv evidence that it was packed.
I ordered the car seat as it is meant to be a good quality safe seat, with good aftercare. During this back and forthing she blocked me from the Facebook group which means no aftercare for a £275 car seat.
Other reviews I have seen state the retailer, a one woman band is rude and blunt and I can completely agree; I ignored these reviews when ordering. She was extremely defensive and really rude and accusatory in the emails- adamant she packed the order and that I had thrown away the body wash.
So I’m down £10 (as she refuses to refund as she is 1000% sure she packed it- despite saying she would send another and backtracking) and no aftercare on a premium seat.
I would not recommend- order from a reputable company who have values, integrity and professionalism.

July 2, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience using simply safe car…

Great experience using simply safe car seats. Ordered all of my daughters axkid car seats from here and had no issues with delivery or after care. Always replies to help with fit checks, installation checks and any queries I have.

June 16, 2025
Unprompted review
Rated 5 out of 5 stars

Couldn’t recommend more. Very happy customer

Ordered the new stardust car seat and couldn’t be happier. Customer service has been great, I ordered the seat & was delivered the next day. I sent Gabi photographs of the installation which she got back to me and confirmed all looked great, very happy customer. Definitely recommend

June 25, 2025
Unprompted review
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Rated 5 out of 5 stars

Great

Got a bargain on an axkid and super quick delivery ordered Wednesday evening and delivered Friday, thanks :)

June 27, 2025
Unprompted review
Rated 1 out of 5 stars

Do not buy from this shop - appalling customer service

Sadly I have not had a good experience with the owner and cannot recommend this company to anyone. I wish I had read reviews before ordering from this shop.

Communication is practically non-existent and customer service is beyond a joke - extremely rude, unhelpful and at the slightest questioning you are blocked from being able to contact the shop.

I spent over £600 on two car seats and two accessories for my children, including the new Stardust car seat and additional insert. I knew the Stardust was a pre-order, all fine. However when it finally arrived, there was no insert, and this is where the problems started. I messaged asking where the insert was, no reply. So I posted on the Car Seat Safety UK Facebook group where I was told there had been a delay with the inserts and she would chase when they will be expected. A week after receiving this message I still had not heard anything and all messages were ignored. I sent yet another message - all very polite - asking what was going on and was met with nastiness and rudeness. The owner proceeded to accuse me of being rude and impatient, would not accept that she is in the wrong for not communicating with a paying customer and sent one final nasty message before blocking me so I can no longer contact her. So I am still without my item, a refund has been requested but not processed and I cannot contact the company!

Absolutely disgusting behaviour and I think as other reviews show, clearly not a one off incident. Please do not order off this person - they do not deserve your business or your money - spend it on much better companies who actually have an ounce of customer service and helpfulness.

October 15, 2025
Unprompted review
Rated 1 out of 5 stars

Very poor experience

Ordered on the 10th, no communication on delivery date of an item that cost over £500. Refund would have taken £20 of "delivery fee" had to go through PayPal to get a refund. I emailed multiple times, called the mobile that's dead on the site and then messaged the web chat only for them not to pick it up once they had my order ref.

Shocking poor service, avoid if you actually want to receive the item.

June 10, 2025
Unprompted review
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Rated 5 out of 5 stars

Great carseat and great support from Gabi

Bought the Axkid Minikid 4 from Gabi at Simply Safe after following advice on Facebook group which I found very informative and helpful in choosing the best extended rear facing seat for my child. Ordering was straight forward and seat arrived promptly within advised time frame. Contacted Gabi to check installation and fit and received a prompt reply. Excellent, knowledgeable communication with advise given to get best fit. Delighted with the service and seat and feel confident my child will travel safely with aftercare support available when I need it. Would order again without hesitation.

June 20, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid. Dishonest and temperamental business owner

Look at other reviews, dealing with this business is a risk. The owner attempted to fob me off after giving me the wrong item, agreed a refund, but then didn't provide it and ignored all contact.
PayPal had to get involved to get my money back a month later. Really, really unprofessionally run business - don't trust them with your money. Thank god I didn't buy a whole car seat from them.

May 23, 2025
Unprompted review
Rated 5 out of 5 stars

All round great experience

Prompt communication within working hours, very helpful with questions and helped install in person. Aftercare questions so far have been answered quickly and effectively. Will buy from again!
(We bought Axkid Movekid last year)

August 1, 2024
Unprompted review
Rated 5 out of 5 stars

Great service and support

I ordered the Be Safe Stretch for my son following advice from Gabi in the Facebook group. I was unsure if it would fit in my Honda Civic as it’s a big seat b it Gabi advised she had for one fit into a similar sized car. I posted pictures and a video for an installation check and Gabi came back on the same day within a few hours giving me specific changes I needed to make. Once I did these I posted another video and Gabi came back quickly again confirming it was all ok - this was partly due to Gabi’s detailed instructions, which were much better than the official Be Safe video instructions. I wouldn’t hesitate to but from Gabi again

June 19, 2025
Unprompted review
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Rated 5 out of 5 stars

Great Service all round

Just installed my second seat from Gabi/Simply Safe Car Seats and I love it. Before both of my purchases, I sought advice on the Facebook page, to which Gabi responded quickly and full of very knowledgeable information. I acted on Gabi’s suggestions and both car seats have not disappointed. We have now upgraded to the Axkid Minikid 4 Pro to keep my daughter rear facing even longer. I ordered the seat on Sunday and it was delivered on Wednesday. I installed it the same night and then double checked with Gabi that the fit and installation was ok for my little girl. As always, Gabi responded quickly and I feel so at ease knowing she’s in one of the safest seats and great after care services are available. I wouldn’t buy my car seats from anyone else!

June 18, 2025
Unprompted review
Rated 5 out of 5 stars

Such a great experience

Such a great experience and Gabi is extremely knowledgeable and can help you pick out the correct seat for you. Pre ordered a seat, i followed up with a couple of questions and got a response to my Q's quickly, the seat turned up when i was told and they responded to a fit check the very same day!
Brilliant customer service.

June 17, 2025
Unprompted review
Rated 1 out of 5 stars

Started off so well!

Started off so well!! Half price axkid mini 2 for son needed Saturday delivery paid extra £30 for it not to be delivered! She ignored me for 2 hours until I informed her going to action fraud after reading multiple bad reviews after purchasing ( my fault!!)

She was incredibly rude blocked me on Facebook so couldn’t couldn’t contact her. She said she issue full refund cancelled my order and not to contact her again as she doesn’t work on a Saturday??? Yet she should not offer delivery for Saturdays in this case in case of things like this. My reckoning is she messed up didn’t look at delivery I even tipped her!!!

I have evidence on messages and I will be taking this to action fraud as she is scamming people. The good reviews on here are probably people that have been paid to do so or they’re her fake accounts!!

Trust me, do not buy ANYTHING from her she is incapable and incompetent and very rude!!! Look at the other bad reviews on here.

I shall also be going to trading ombudsman as she can’t continue to defraud people. She should be ashamed of herself scamming parents that are in need of safety for our kids!!!!

She had no intention of sending my son’s car seat.

June 14, 2025
Unprompted review
Simply Safe Car Seats logo

Reply from Simply Safe Car Seats

Grow up Rachel, if I was going to scam you, I would do it one of the most expensive seats I sell, not the cheapest on the website.

I don’t know over 400 people to make five star reviews for me either so what a silly thing to say.

Your order wasn’t sent because we had a huge delivery arrive on Friday evening, it was a simple error however instead of letting me reply to you in good time you continue to harass me and ring me and text me multiple times when I told you I would look into it.


Offering Saturday delivery has absolutely nothing to do with me working on a Saturday, we don’t have to deliver the seats we use a courier, they are couriered on the Friday.

Have fun bothering trading standards. I’m sure they’ll have a field day with your boring complaint.

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