Sports Direct Reviews 

1,572
TrustScore 2.5 out of 5

2.7

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Rated 5 out of 5 stars

I was seeking to buy an Apple MacBook Neo. The Apple Store and Amazon were both out of stock, but strangely Sports Direct - a most unlikely supplier - had stock . Not only was the item immediately av... See more

Rated 1 out of 5 stars

Unfortunately I have had to give one star! What a disgraceful company. No wonder they don't have a customer services number!! You can only deal with robots and you don't get anywhere with that. I... See more

Rated 1 out of 5 stars

This is the worst company ever. Do not purchase from this website. I ordered items from Sports Direct in July. I did not receive my parcel so I contacted both Evri and Sports Direct immediately to l... See more

Rated 3 out of 5 stars

La entrega estaba prevista para el 03/08/26 y luego para el 04/08/26, pero finalmente se entregó el 05/08/26. ¡Qué frustrante! Ya había tenido unas sandalias similares de Karrimor y me han salido ex... See more

Company details

Information provided by various external sources

Sports Direct International plc is a British retailing group.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

2K reviews

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1-star

Asks customers to review

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Hasn’t replied to negative reviews

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2.7

All reviews

(1,572)

1,053 reviews in the last 12 months

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Rated 1 out of 5 stars

It's been 6 months and on going with…

It's been 6 months and on going with the useless IT department trying to stop emails from being sent to me about an issue that was resolved 100% over 6 months ago. I have been getting vever ending emails telling me to phone a premium number to resolve the issue. The issue IS resolved. I don't need any more emails, but they keep coming. I've had literally over a hundred and no matter who I complain to, the issue of getting unwanted emails remains. All over an online return that was fully refunded! Utterly incompetant schoolboy IT department. Actually. if it were run by schoolkids, I expect they would get to the root of the problem in a flash.

August 20, 2026
Unprompted review
Rated 1 out of 5 stars

Where are my boots?

My sons multitaco boots were due 4 days ago, just in time for his football summer camp!
Still no sign, to tracking updates or information available to track where they are!¡
He's missed 3 days of summer camp so far and counting...

August 16, 2026
Unprompted review
Rated 1 out of 5 stars

Appalling service - faulty goods

I received a pair of bowling shoes on Tuesday 11th August. Both have faults with the insoles which are clearly too big for the shoes but have been forced in anyway and glued down. As they are glued down they can't be rectified. One has a folded over bit at the toe end and the other has hump half way down the shoe. I completed the online form on 11th August asking for a returns label as the shoes are faulty and unusable and have heard absolutely nothing. The Chat (bot) facility is useless as it can't understand what I am trying to say and thinks I'm checking when an order will be received. This is a scam company sending out crap goods and not responding to people when they raise an issue. It's impossible to find a phone number which makes you realise they don't want anything to do with their customers. I will have to send the shoes back at my cost which really hacks me off but its the only way I'll get a refund. STAY AWAY FROM THIS COMPANY.

August 11, 2026
Unprompted review
Rated 1 out of 5 stars

Shameful do not use

Shameful do not use

Faulty trainers , took no responsibility at all.

Their response For further support, we recommend obtaining an independent assessment from a third-party inspector of your choice. If their findings indicate that the issue is due to a manufacturing fault, please provide us with their official report on company letterhead.

Should you need any additional assistance, please feel free to reach out to us.
Kind regards,
Wandile

August 16, 2026
Unprompted review
Rated 1 out of 5 stars

Arrived to fleece jacket medium I…

Arrived to fleece jacket medium I ordered large I
I Thought I would try it on more like a small
I will never shop with them again especially having to spend £4.99 return. Let’s see what excuse they will
Have after receiving it.

August 12, 2026
Unprompted review
Rated 1 out of 5 stars

I recently bought some golf balls from…

I recently bought some golf balls from Sports Direct and even before I left the store I realised that they weren't of the quilty I accpeted and they looked fake I took them back to the counter and ask for a refund and was refused and only given a credit note. Poor show Sport direct.

August 12, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer services

Excellent customer services in your Southampton branch today we are a couple in our 60s and Claudia when out of her way to help us find what we need and the correct sizes Then there as Mo who also went out of his way to help us and was also polite and funny thank you both for your customer services

August 8, 2026
Unprompted review
Rated 3 out of 5 stars

03/08/26

La entrega estaba prevista para el 03/08/26 y luego para el 04/08/26, pero finalmente se entregó el 05/08/26. ¡Qué frustrante! Ya había tenido unas sandalias similares de Karrimor y me han salido excelentes.

The delivery was promised on 03/08/26 then 04/08/26 actually delivered on 05/08/26, very frustrating. I have had a pair of similar sandals from Karrimor and they have been excellent.

August 5, 2026
Unprompted review
Rated 1 out of 5 stars

Dishonest operation

System glitch changes your order—then they gaslight
you.
Absolutely shocking customer service. I added a Crankbrothers 19 multi-tool to my online basket. Somewhere during payment processing, Sports Direct’s broken website glitched and changed it to a cheaper 10-tool model on the final confirmation.When the wrong item arrived, I contacted multiple departments and provided clear screenshot proof of their system error. They completely ignored the evidence, hid behind the automated invoice, and refused to take any responsibility for their own IT failure. They literally alter your items at checkout and then claim it's your fault. A completely dishonest operation with a total lack of human accountability. Never again.

June 19, 2026
Unprompted review
Rated 1 out of 5 stars

Went into the sports direct Reading…

Went into the sports direct Reading town centre store today 27 July around 1pm, the men’s ware is up a floor 30 steps, the upstairs changing room was closed, I was told you have to go back down stairs to try any items on, so if it don’t fit means you have to go back upstairs to find another size or item and then back down the stairs just because they can’t be bothered to open the changing room upstairs. And the one downstairs only had one room for everyone to try something on so there was a line of customers waiting & because I complained the person who served me was rude not even a thank you didn’t even hand me my receipt, but I made sure I said thank you & goodbye.
I ended up with only one of the items I went in for. Very disappointed

July 27, 2026
Unprompted review
Rated 1 out of 5 stars

I wish I'd read reviews before ordering

I ordered a specific item for a gift needed for about 10 working days time.
A few days later I get an email
stating: 'Dear ***********
A cancellation request has been processed for the reasons listed below.
Temporarily out of stock'
No apology, no yours sincerely, just absolutely rubbish customer service.
I'm irritated not just because in this day and age any company, but especially one of this size, should have precise digitalised stock control and know when an item is available at the point of the customer ordering, rather than letting the customer down with a very poor computer generated email days later. But also, due to their websites Contact Us; option which just leads to several drop down options that explain very basically why an item is cancelled, no help at all. The only other option is a live chat, I'm not a fast typer so prefer an email option where I don't feel rushed, or a good old fashioned phone number.

I will not buy from Sports Direct again as I don't feel I can trust their knowledge of which items are actually in stock, and there was no apology for their mistake, which translates into not really caring about or respecting customers.

No doubt a reply will appear for my review that they are sorry for my experience /that I feel this way, that they do really care about customers, and here are options to contact them.... there is no need, just please read what I've written and make things better for your customers, including the many other poorly rated reviews here. Thank you.

July 27, 2026
Unprompted review
Rated 2 out of 5 stars

Had the misfortune to visit Sports…

Had the misfortune to visit Sports Direct Westfield, Stratford, London.

Awful service from youngsters who really couldn’t care less about anything. Much less customer focused service! Or at least that’s the impression we were left with by the rude and disrespectful manner in which we were treated.

We left the shop without purchasing what we had intended to.

In fairness to the company Frasers Group Trading Limited, trading as Sports Direct, they have some quality products at very competitive prices.

But who wants to spend their hard earned cash in places where you are disrespected? Certainly not us!

July 22, 2026
Unprompted review
Rated 1 out of 5 stars

I bought a pair of Nike Monarch as i…

I bought a pair of Nike Monarch as i liked the look, comfort and price in that order.
After two weeks the right shoe developed a squeak?very audible when walking.i went to exchange but they said its an issue with Nike.i bought another reluctantly thinking itd never happen to another pair.two weeks later it did! Grrr spotts direct said again talk with nike as its a manufacturers issue not theirs?

Im now £110out of pocket no shoes.Nike declined to help stating they have nothing to do with sports direct.grrrrr

March 1, 2026
Unprompted review

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