SW Car Supermarket 

Visited Peterborough Branch. Greeted by a really pushy salesman when we walked in who insisted on email, phone number before viewing any cars.
What an awful experience! “You are on our premises so you have to leave details”. Straight off to Audi and got a professional experience, test drive and hassle free experience. Avoid SW !!

Me and my sister spoke to a young man called Milan and he was the most helpful young man ever. Every question we asked he had the Answer to and had amazing customer service I would definitely recommend speaking to him when calling this company.

I spoke to a young man called milan and he was the most helpful person ive ever spoke to. He was jolly and very helpful so i would recommend giving him a pay rise

Incredibly poor customer service. Arrived at set time, was kept waiting as The salesperson was dealing with another customer. Eventually I threatened to leave and suddenly she was immediately available. Car hadn’t been cleaned nor valeted. Bought the car, arranged for them to do the work. Based on the poor reviews I contacted them a few days before collection date, staff were rude and slammed down the phone, which I suspected was not a good sign! I then received an email offering me my money back, all very suspicious.
Eventually they admitted that after a month they hadn’t put the car into the body shop and they would need ‘another 3 weeks.’
I took my money back and bought a better version elsewhere for cheaper.

Avoid at all costs. Incredibly disappointing and frustrating from start to finish. Drove an hour and a half to pick up the car only to be rang 5 minutes before arrival telling me the car wasn't ready. Even though I had rang them that morning to check if the car was ready to drive away and was assured it was (I had seen previous reviews expressing this same issue and was worried it would happen to me). 5 days later the car was delivered to my home address. The bodywork and paintwork that had been promised to be done was not. The car also had a major clutch fault as when you started the car you weren't able to move it out of neutral, it took several attempts to restart the ignition and pump the clutch to get it into gear. I had been promised a full service with the car, clearly this hadn't been done or this fault would have been picked up (or at least shown up in the 114 point check that is apparently guaranteed). The next week I had to drive the hour and a half back to Peterborough only to be told their service department couldn't find an issue with the clutch so would not undergo any repairs. How incredibly frustrating... Two days later, the clutch totally failed on my way to work, the car was completely stuck in neutral. The car was recovered to a local garage, SW car supermarket refused to let the local garage fix the car (I also had to pay the diagnostic and labour fee for the garage to assess the car as SW refused to do so). No courtesy car could be offered by SW, so for 13 days I had to get taxis to and from work. True to form, the car was then late being repaired and delivered back to me, sure enough the bodywork and paintwork had not been completed either. The customer service throughout was maddening, I would consistently spend up to an hour on hold with the service department. Staff were very patronising and unhelpful, there was never an apology from the company and it felt like I was being blamed for being sold a faulty car. I feel let down and taken advantage of, a simple car purchase has turned into a nightmare. I am now forced to put the car through an independent service as I do not trust that there are no other issues. I really wish I had trusted the previous poor reviews and stayed away..

Went into the Werrington branch with no idea what we wanted, was greeted by Tom who provided excellent customer service right from the beginning, was extremely patient while we were being indecisive and went through every detail with us. Nothing was too much trouble for him and he was even kind enough to stay late one night to help me. Very impressed and would recommend to anyone

Recently purchased our new car from here. Can't thank Coral enough for her time, help and patience. We spent days browsing and back forward with questions. She always made herself available and made sure we were completely satisfied with our decision. It was great to not have the usual pushy sales pitches! Thank you Coral.

Very poor customer service. Pushy and don’t care at all about customer satisfaction. Told me to basically hurry down after completing majority of my finance application , saying how they wanted me driving away in new car ASAP - and banged on about a holding deposit as the car was likely to go within 1 night yet failed to mention how the car was not even able to drive away as had no mot . Staff not very attentive or friendly when arrived for test drive , seems like they just want the cars gone and get their commission. Also quite sad to see that there is zero regard for causing hassle to customers and that they need an answer for everything. By the looks of the reviews on here that I admit I should have checked prior, I am glad I wasn’t able take the car away today and be left in an awful predicament .

Coral was brilliant throughout the sales process. She was not pushy, making the decision feel completely ours. She was very personable and kept her promises when sorting out little tweaks with the car. Thank you Coral!

Arrived without an appointment (always best to make one) and was greeted by Serkan, who was very helpful and fitted us in and around other appointments and even collected the car from another location. After we test drove the car we decided it was the right one and made the purchase. There were a few things that needed attention which were sorted with the help of Serkan and we are now very happy with our new Astra,

Arrived here and was welcomed straight away by Coral! Can sometimes feel overwhelming but was made to feel very relaxed and everything explained very well. Left here with my dream car :) thankyou to Coral again, car is great and the service was brilliant!

Purchased a BMW 1-Series and couldn’t be happier. Brilliant condition and got a good deal. Top service from Coral she helped with everything.

The staff are very accommodating always smiling especially with Coral and Craig. Giving there best to get you a good deal wich any car you liked. In a matter of weeks we’ve bought two cars. Well done you all! Highly recommended 5 stars.

I have bought a few cars over the years and always steered clear of car supermarkets. I had an appointment which I couldn’t make, Coral called me and I could tell over the phone that we would get on, car sales often get a bad rap but she was very honest with me from the start. As I am trading in a car I really like but just isn’t economical enough for me, I wasn’t desperate to get a car on that day but I liked Coral, no pressure at all and she took time to get to know me.

Also, Craig - business manager, was really friendly and was very honest, I even purchased a warranty which I have never done before so he’s clearly good at his job! It actually worked out cheaper for me overall to include the warranty, so why wouldn’t I!

This is worst experience I have had when buying a car and it still going on.
Once you have signed on the dotted line they are not interested in you.
We bought car and on test drive found that the internal heating/cooling fan was very noisy, we agreed to buy the car if this issue was fixed and we was promised it would be, so we bought the car and was told to collect in 2 weeks and everything including a valet would be done. We traveled from London On collection day and arrived at 10 am as requested 2 hrs latter we left with a car that was still faulty.
On arrival we was given the key and was asked to go and check the car over, immediately we noticed that the fault had not been fixed, and that the car was dirty inside and clearly not valeted. I told the hand over staff who contacted the workshop and was told that the fan sounds like this on these cars. I informed them this was not true as a friend has the same car and there is no noise from fan, so said I would not take the car. They then got a manager to go over the car and he agreed it was dirty and that the fan had a problem (so why lie). We was told they would book the car in to a main dealer near our home in London and they would pay. the service manager said he would sort it out now and get the car valeted straight away. I was then informed that the there was no V5 documents and they had to apply for them. We should have been told at pint of sale and we was not.
We waited for 2 hours for the car to be sorted in that time I noticed that the address they had for us on invoice was completely wrong (was for an address in West London) the service manager that promised to sort the booking in of the fault disappeared and we never saw him again, so we had to chase up with another manager as to what was going on. the car finally arrived back for us to take it and it was still dirty inside, by this time I had had enough and left.
Since this time they have failed to pay off the finance on the part exchange, so we have had to make another payment. I have called 3 times to speak to the Business manager about this and told they would call back, 1 week latter I am still waiting for the call.
I was booked into the wrong dealership for the fault to be fixed, I was then called by another dealership to ask why I had not turned up for my appointment, when I rang SW to speak to the service manager, again he failed to return my call.
Today I have taken my car to be fixed at the main dealer and they told me they would need to speak to service department at SW to get permission to go ahead with repairs. I received a call from the main dealer to tell me they have had issues with contacting SW, they have been cut off while waiting to speak to him, told to call another number and kept waiting. they have said they do not have the time to deal wit their incompetence. I rang SW asked to speak to the manager to discuss the matter and was told he was with a customer and would call back, that was hours ago and still nothing. On top of all this there is now other issues wrong with the car that I believed should have been picked up on the check they promise to do, which I don't believe they did. STAY WELL CLEAR. the difference in customer service I have had today with the main dealer is very noticeable. I am sure SW will respond to this with their standard reply as with all their other negative feed back, how things have been challenging. Sorry there is absolutely no excuse for this bad service

Really great customer service from everyone we dealt with here but especially Alfie, who called back when he said he would, every time. They sorted out our queries and concerns and we are very happy with our purchase.

Found the car I was interested in online. Emailed enquiry using website and had a return call very quickly.

Details of car were discussed, what couldn't be confirmed at that point was updated to me later. Agreed that I was interested. Due to distance from site, the holding fee was paid which I think is fair considering the amount of time-wasters I've had to deal with in the past with private sales.

I was extremely apprehensive after reading some of negative reviews but being from a customer service background also understood that those with an axe to grind are far more likely to share their experience than those who have a positive one.

Agreed a date and time, explained importance of being able to take car away on the day if I was happy.
Travelled 10 days later to the site, almost 100 miles from home fully prepared to walk away if something wasn't right.

Was greeted at the entrance and seen to swiftly.
Car was brought to the front of the store for me to inspect on my own without any pressure from sales team.

When I was happy, I returned to the front desk and after a short wait in the lounge area, approx 20 mins, I sat down with business manager and completed sale followed by speaking to Mel who processed the admin at the front desk.
Everyone I saw or spoke to were friendly and helpful Mel was efficient and informative.
I personally witnessed the two ladies at the desk deal with a particularly rude customer who seemed very selfish and self-important, interrupting my transaction because they were in a rush. It was actually unbelievable. The staff were very professional and managed this issue well.

Now two weeks later, all is well. Car is trouble free and I am a happy customer.

My only observation, my visit was prior to July 19th, although there was an expectation for all visitors to use sanitiser and wear face coverings, I don't think I saw one single member of staff doing so, whether behind screens on not.
The only other criticism really is the car was running on petrol fumes! I didn't expect a tank of fuel, but not being familiar and from far away, having to find a filling station when all I wanted to do was get on the road home was a bit annoying. For the sake of £5-10 just to lift the fuel gauge off empty, at least to give it a bit of range to get offsite would have took the pressure off. Fortunately there is a filling station immediately outside the industrial estate so it really wasn't much of a hindrance.

Overall, I would consider returning for another purchase. Having purchased 7 new cars from main dealers over the past 10 years including Audi, Skoda and Fiat, I would say the experience of buying used was on par with those dealers selling new.

We bought a car from SW Car Supermarket and had a very good experience. Although our initial purchase had some issues, they were more than happy to provide us with a solution. Can't recommend Coral enough. She is extremely helpful and professional and will definitely go that extra mile. Wouldn't hesitate to buy with her again.
Melanie

I attended the car showroom after driving over sixty miles to see a car that was advertised on the website. After speaking to someone and being told to wait, I did, for over fifteen minutes. Staff seemed to be coming and going, but no one came over, or noticed. Eventually, a young woman who came into the showroom noticed I was waiting, and took it upon herself to help, she did, we viewed the car together, she was excellent, her honesty about the service that SW provide was refreshing, and she wasn't forceful, she told the truth, which is rare in the car sales industry. The car in the end wasn't the right one for me, but no matter. I will keep on eye on the website, and when another one comes up, she will be my first port of call.

If you are looking to view a car at SW Car Supermarket, ask for Coral, don't accept anyone else. You won't be disappointed, she won't make promises she can't keep to get a sale, if she says she will do something to help the sale along, you will know it's possible. She sets expectations correctly, and that's a rarity in the car sales industry.

I cannot fault my experience at SW with her, I highly recommend them.

Absolutely disgusting, dissatisfied and disappointed ☹️ with the service very very poor!
Before coming from Birmingham I was told the car is available and it showed on the website there car is available. I was told I can can and view test drive the car and leave a deposit and the car will be ready in 2 weeks to collect. But when I arrived at the sore in Peterborough all the way from Birmingham, I was approached by a sales person named “Jamie” I told him I came all the way from Birmingham and spoke to one salesperson over the phone, then he Jamie said the car is outside ready to view and test drive but won’t be ready for sale until a week or two so I went outside to view the car but it wasn’t there. I came back and told Jamie then he checked on the website and said it’s sold and doesn’t show on the website for sale. So I’ve left feeling very disappointed, I came in the car and looked at sw car supermarket website again and the car came available so I called in again and the a man answered the call and said the car is available so I told him the whole situation of what happened he then told me his gonna call me back in 10 mins and he did and said the car is sold!

So you see that talk such nonsense
Please avoid this store their reviews are very poor you can see on their website
Becareful everyone