Tower Reviews 

3,720
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,871 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that obtaining insurance quotes online is exceptionally fast, clear, and straightforward, allowing people to easily compare various coverage options and complete setups without stress. Buyers also appreciate the competitive pricing and the wonderful staff members who are consistently patient, knowledgeable, and respectful during all interactions. Some reviewers were not happy with long phone wait times, mentioning that it took multiple attempts and extended holds just to speak with an operator. Customers additionally noted that communication challenges and difficulties during calls made it quite frustrating to resolve policy queries smoothly.

What people talk about most

User experience

Clients share positive opinions on user_experience, highlighting that the online system is fast,... See more

Service

Consumers find service to be positive, highlighting supportive and professional staff who provide prompt... See more

Price

Users describe positive interactions with price, noting significant savings compared to previous providers... See more

Staff

Customers consistently note positive experiences with staff, highlighting that team members are friendly,... See more

Customer service

People report ambiguous experiences with customer service, reflecting a significant split in consumer... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 5 out of 5 stars

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(3,720)

1,870 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Had to wait 14 minutes until somebody…

Had to wait 14 minutes until somebody answered

August 7, 2026
Tower logo

Reply from Tower

Hi Ingela,

Thanks for sharing your experience. We're sorry that there was a delay in your call being answered recently but we appreciate you holding the line until you received assistance to set up your new policy.

For future reference, our policy covers replacement vehicles under your existing policy for up to 14 days as a benefit to allow you time to get home before needing to organise cover for the new vehicle.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Was so easy to do online

Was so easy to do online. Also phoned in to change a policy and the staff were great.

August 7, 2026
Tower logo

Reply from Tower

Hi Faye,

Thanks for your feedback! We're thrilled the process was easy online and that when you spoke to our team that they were helpful as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very easy process

Very easy process, thanks

August 7, 2026
Tower logo

Reply from Tower

Hi David,

Thanks for your positive review - we appreciate you taking the time to leave us feedback.

Thanks,
Tower Team

Rated 5 out of 5 stars

First time arranging new vehicle…

First time arranging new vehicle insurance using the on line system. Was aprehensive starting it , but found it an easy system to use .

July 29, 2026
Tower logo

Reply from Tower

Hi Peter,

Thank you for trying out our MyTower portal to organise new cover - we're pleased to know that it was intuitive and easy to use for you!

Warm regards,
Tower Team

Rated 1 out of 5 stars

I meant 10/10

August 4, 2026
Tower logo

Reply from Tower

Kia Ora Arana,

Thanks for your kind words, we appreciate your business and that you have taken the time to leave us a review.

Warm regards,
Tower Team

Rated 5 out of 5 stars

keeping prices down

keeping prices down

August 6, 2026
Tower logo

Reply from Tower

Kia Ora Brendan,

Thanks for your feedback around our pricing! We're pleased to know our pricing suits your needs and it's even better that your renewals managed to have a decrease from the previous year!

Thanks,
Tower Team

Rated 4 out of 5 stars

I did it on line and got a good deal as…

I did it on line and got a good deal as well as 2 months free, great thanks.

August 7, 2026
Tower logo

Reply from Tower

Hi Derek,

Thank you for your review! We're pleased to have you choose to insure another asset with Tower - even better when it includes a discount!

Thanks,
Tower Team

Rated 5 out of 5 stars

friendly and helpful.

friendly and helpful.

August 6, 2026
Tower logo

Reply from Tower

Hi Glen,

Thanks for your kind words on your recent interaction with our team! We'll pass the feedback on.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Their helpful it was nice

Responsive nice they explain well how did the insurance work awesome people to chat

August 7, 2026
Tower logo

Reply from Tower

Hi Christopher,

Thank you for the kind review! We'll pass on the feedback to the staff member who assisted you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Open book coverage

Good pricing, good overall coverage with no hidden add on charges.

August 7, 2026
Tower logo

Reply from Tower

Hi there,

Thanks for your kind words around our cover and pricing. We're pleased to be able to meet your needs.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very Helpful

Very Helpful. Used Tower for many years.

August 6, 2026
Tower logo

Reply from Tower

Kia Ora Linda,

Thanks for your kind words! We're pleased you have continued to trust Tower and appreciate your loyalty.

Warm regards,
Tower Team

Rated 3 out of 5 stars

Just wondering if anyone has been…

Just wondering if anyone has been granted a refund & how long it took to show up in your bank account? Such a long drawn out process

August 12, 2026
Unprompted review
Tower logo

Reply from Tower

Kia Ora Olivia,

Our remediation refunds can take up to 10 working days to be processed due to the system process and bank processing times. We apologise that this feels like it may be taking longer than expected for you.

Reviewing your refund details, this should be reflected in your account by 17th August. If you haven't received this after 10 working days, feel free to reach out to our team directly for further review.

Thank you for your patience.
Tower Team

Rated 5 out of 5 stars

Rang and spoke to person who answered…

Rang and spoke to person who answered all my questions and walked me through the plan.
Be interesting to see the price in 12 months.
Thanks guys awesome job

Ivan

August 6, 2026
Tower logo

Reply from Tower

Hi Ivan,

Thanks for your positive review on the service and cover provided. We're delighted to have you onboard and hope that continues.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very helpful

Very helpful, made dealing with my Insurance much easier.

August 6, 2026
Tower logo

Reply from Tower

Hi Nigel,

Thanks for sharing your feedback with us - we aim to make the process simple and easy to understand so we're pleased to know you felt this to be the case.

Thanks,
Tower Team

Rated 5 out of 5 stars

It was so quick and easy

It was so quick and easy, It outlined all aspects of the policy along with options that worked well for my needs.

August 6, 2026
Tower logo

Reply from Tower

Hi Ian,

Thanks for sharing your experience. We're pleased to hear that not only was it quick and easy but that it was also informative and easy to understand.

Warm regards,
Tower Team

Rated 3 out of 5 stars

Different Policy Prices given for the same product!

I received quotes for my vehicle policy that changed three times with each agent! Very frustrating! Quite a bit of difference between the quotes.

August 6, 2026
Tower logo

Reply from Tower

Hi Janine,

Thank you for sharing your experience - we're sorry that the premium continually changed every time you reviewed the quote.

Pricing is impacted by a variety of factors, including differences in policy/quote start date and any details changed between quotes so the premium may vary slightly in some cases.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to navigate through and has clear…

Easy to navigate through and has clear steps. It's fast and slick to set up. Plus your pricing is way lower than my old provider.

August 6, 2026
Tower logo

Reply from Tower

Kia Ora Craig,

Thanks for taking the time to share your experience organising cover with Tower recently. We're thrilled to have you on board and appreciate your feedback around this.

Thanks,
Tower Team

Rated 5 out of 5 stars

Trust Tower

I had a mishap some years ago & Tower were very efficient!
I feel confident & safer with Tower insurance!

August 6, 2026
Tower logo

Reply from Tower

Hi Karen,

Thank you for taking the time to share your past experience with our claims team - we understand that needing to claim can lead to additional stress for customers, so we're delighted to hear that you felt well looked after during that.

Thanks for continuing to trust Tower as your provider.

Warm regards,
Tower Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look