Tower Reviews 

3,708
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,708)

1,856 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Helpfull

Helpfull , friendly

August 5, 2026
Tower logo

Reply from Tower

Hi Soong,

Thanks for your positive feedback! We really appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

More bang for my buck compared to…

More bang for my buck compared to previous Insurer

August 5, 2026
Tower logo

Reply from Tower

Hi Deene,

Thanks for your feedback! We're delighted to be able to offer you cover that suits your needs and for a suitable price point.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Trying to update and get new car…

Trying to update and get new car insurance on line was very difficult. Eventually we called Tower and the women helping was fantastic.

August 5, 2026
Tower logo

Reply from Tower

Hi Christopher,

Thank you for sharing - we're sorry to hear you had difficulty completing the quote online, however, we are thrilled to know you were able to complete the process with our team over the phone!

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to get covered

Easy to get covered

August 5, 2026
Tower logo

Reply from Tower

Hi Michael,

Thanks for your review. We're pleased to hear you found the quote to buy process simple.

Thanks,
Tower Team

Rated 1 out of 5 stars

Is there a rating for No stars

Is there a rating for No stars

I've never made claims before, so with Tower this is my first. Absolutely worse service. My vehicle claim was advised to them on July 17th, today is August 10th and they still can not make an informed decision or give me an outcome, useless comms and assessors. HIGHLY recommend Do not sign up with Tower Insurance.

August 10, 2026
Unprompted review
Tower logo

Reply from Tower

Hi Betty,

Thanks for getting in touch. We're sorry to hear we haven't met your expectations with communication around this claim - if you would like us to review this further, please reach out to our team with your claim number on 0800 808 808.

Thanks,
Tower Team

Rated 5 out of 5 stars

knowledgeable staff and fast insurance…

knowledgeable staff and fast insurance organised

August 4, 2026
Tower logo

Reply from Tower

Hi Kate,

Thank you for your positive review! We appreciate your feedback and that you were able to organise replacement cover easily.

Thanks,
Tower Team

Rated 5 out of 5 stars

Review

Great service

August 4, 2026
Tower logo

Reply from Tower

Hi Hector,

Thank you for your review - we appreciate you sharing.

Thanks,
Tower Team

Rated 5 out of 5 stars

User friendly

User friendly, reasonable pricing , very early to determine other issues at rhe moment

August 4, 2026
Tower logo

Reply from Tower

Hi Minendra,

Thanks for sharing your experience getting cover in place. We're thrilled to have you onboard with us.

Thanks,
Tower Team

Rated 3 out of 5 stars

Comparision

I have been a long-time customer of Tower, but I am extremely disappointed with the lack of competitiveness in your car insurance premiums. Your rates are significantly higher than those offered by other insurance companies for comparable cover.

As a loyal customer, I would expect Tower to offer competitive pricing, but unfortunately this has not been the case. I have therefore switched my car insurance to another provider offering a much more competitive premium.

I have given Tower a 3-star rating because, while I have been a long-standing customer, loyalty should not come at the expense of paying substantially more for the same level of cover.

I strongly encourage Tower to review its pricing and consider offering more competitive premiums to retain long-term customers. If your rates remain significantly higher than those of your competitors, I will seriously consider moving my remaining insurance policies to another provider as well.

August 9, 2026
Tower logo

Reply from Tower

Hi Soundra,

Thanks for taking the time to leave a review, and for being a customer with Tower over the years - we appreciate it.

Our pricing is regularly reviewed to ensure we are offering you the best cover for your current needs, however, if you wish to review your pricing in further detail, we would be more than willing to look into this further for you on 0800 808 808.

Warm regards,
Tower Team

Rated 3 out of 5 stars

You asked, “How did we do?”

You asked, “How did we do?”. Well, you did nothing. All that was done, was done by me. And all I did was make a payment for the renewal of my policy.

August 1, 2026
Tower logo

Reply from Tower

Hi Coover,

Thanks for your review - we appreciate you taking the time to share this feedback with us, even though you may not have interacted with our team directly for assistance.

Thanks,
Tower Team

Rated 2 out of 5 stars

Communication was awful

Communication was awful. Rude and not helpful at all

August 3, 2026
Tower logo

Reply from Tower

Kia Ora Natayla,

Thanks for your feedback. This is not the level of service we aim to provide our customers so we will review your recent interactions to understand what occurred and provide feedback.

If you have anything else you wish to add, please let us know.

Thanks,
Tower Team

Rated 5 out of 5 stars

Reasonable cost and very easy to…

Reasonable cost and very easy to transfer insurance across from another insurer. So far, so good.

July 22, 2026
Tower logo

Reply from Tower

Kia Ora Sarah,

Thanks for your feedback! We're delighted to have you onboard with us and that the process to switch was easy.

Warm regards,
Tower Team

Rated 2 out of 5 stars

I think it’s terrible how you are…

I think it’s terrible how you are putting prices up so drastically. I should’ve shopped around and changed my insurance company.
Edit to add to response-

No, you “ regularly” put your prices up because you can. My needs haven’t changed nor has my policy yet you “ reward” long standing clients with huge increases over the years.

August 2, 2026
Tower logo

Reply from Tower

Hi Sarah,

Thanks for getting in touch. We regularly review our pricing to ensure customers are receiving the right pricing for their needs. If you would like us to review your policy in further detail, our team would be happy to help you with this on 0800 808 808.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to set up

Easy to set up, hope I don't have to use it, time will tall.

June 25, 2026
Tower logo

Reply from Tower

Hi Linda,

Thank you for sharing your experience with setting up cover. We're here to help if you do need us, but like you said, hope you don't need to!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Tower advised me that I was owed a…

Tower advised me that I was owed a credit due to a change in my policies. I would never have known. I appreciate the diligence and professionalism.

August 1, 2026
Tower logo

Reply from Tower

Hi Greg,

Thank you for your feedback! We're pleased to assist you in getting refunds processed to you where you're owed.

Thanks,
Tower Team

Rated 5 out of 5 stars

Five stars

Five stars! Very happy with tower

August 1, 2026
Tower logo

Reply from Tower

Hi Shem,

Thank you so much for sharing! We're pleased to have you remaining onboard with us for another year.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Helpful friendly service

Helpful friendly service

August 1, 2026
Tower logo

Reply from Tower

Hi Andrew,

Thank you for sharing your experience with us. We appreciate your kind words around our service recently.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to work with.

August 1, 2026
Tower logo

Reply from Tower

Hi Sandra,

Thank you for sharing your experience - we appreciate you taking the time to leave us a review.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Price service and customer service was…

Price service and customer service was really good

July 31, 2026
Tower logo

Reply from Tower

Kia Ora Rajan,

We're thrilled to hear how much you appreciate our service and pricing - thank you for choosing Tower!

Thanks,
Tower Team

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