Tower Reviews 

3,721
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,871 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that obtaining insurance quotes online is exceptionally fast, clear, and straightforward, allowing people to easily compare various coverage options and complete setups without stress. Buyers also appreciate the competitive pricing and the wonderful staff members who are consistently patient, knowledgeable, and respectful during all interactions. Some reviewers were not happy with long phone wait times, mentioning that it took multiple attempts and extended holds just to speak with an operator. Customers additionally noted that communication challenges and difficulties during calls made it quite frustrating to resolve policy queries smoothly.

What people talk about most

User experience

Clients share positive opinions on user_experience, highlighting that the online system is fast,... See more

Service

Consumers find service to be positive, highlighting supportive and professional staff who provide prompt... See more

Price

Users describe positive interactions with price, noting significant savings compared to previous providers... See more

Staff

Customers consistently note positive experiences with staff, highlighting that team members are friendly,... See more

Customer service

People report ambiguous experiences with customer service, reflecting a significant split in consumer... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 5 out of 5 stars

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,721)

1,870 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy!

Using the online portal is so easy!

July 30, 2026
Tower logo

Reply from Tower

Hi Lexia,

Our self-service portal MyTower was designed to make organising new cover or updating existing cover simple and easy so we're thrilled to see your positive review around this!

Warm regards,
Tower Team

Rated 5 out of 5 stars

On line quotes

On line quotes and estimates were fast and easy to navigate

July 30, 2026
Tower logo

Reply from Tower

Hi Jody,

We designed our online quote journey to make it easy to follow and set up cover so we're thrilled to hear you enjoyed the experience recently!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Really helpful

July 31, 2026
Tower logo

Reply from Tower

Kia Ora Joshua,

Thanks for your review - we are pleased to assist you!

Warm regards,
Tower Team

Rated 4 out of 5 stars

The signing up process was very easy to…

The signing up process was very easy to understand. The company itself seems to me like a very promising business to be apart of.

July 29, 2026
Tower logo

Reply from Tower

Kia Ora,

Thanks for your positive review! We're thrilled to have you onboard with us and provide you with cover for your assets.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Quick simple and easy

Quick simple and easy

July 30, 2026
Tower logo

Reply from Tower

Hi Sonja,

Thank you for sharing your positive experience with us!

Warm regards,
Tower Team

Rated 1 out of 5 stars

Call centre in Fiji hopeless

Called to sort out an issue with my policy yesterday. Could barely understand a word. Eventually the woman went away and said she would call me back so I stayed home until 6pm and no call. This afternoon I tried again and got a different person. It took 3 hours to sort out the matter. I am still awaiting email confirmation. Could barely understand this one either. Was played a tape that I had to say I understood but it was so fast I couldn't follow it. I had an excellent claim experience late last year but this experience has made me look around for a company that has a NZ call centre. After over 30 years of loyal custom this is totally unacceptable. I won't be staying once I find a better alternative.

August 4, 2026
Unprompted review
Tower logo

Reply from Tower

Hi Lilian,

We appreciate your feedback and we're sorry to hear that our team didn't provide you with a call back as promised.

We'll review the calls you recently had and ensure feedback is passed through to the correct staff around the expectations for this.

If you have anything else you would like to add, feel free to reach out to our team so we can review this as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy and excellent transaction and also…

Easy and excellent transaction and also cheaper

July 30, 2026
Tower logo

Reply from Tower

Kia ora Rowel,

Thank you for your kind words - we're pleased to hear the process and premiums offered made the decision right for you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

They sorted me out on the mark

They sorted me out straight away great stuff

July 30, 2026
Tower logo

Reply from Tower

Hi Marcia,

Thanks for your positive review! We're pleased to know our team were able to assist you quickly.

Thanks,
Tower Team

Rated 3 out of 5 stars

I was on the phone to a lady from Fiji…

I was on the phone to a lady from Fiji for one hour and 56minutes to get insurance on a new property I have purchased. The on hold music was repeated and I did not enjoy it at all. So many questions about a property that with AI now available, I would have thought Tower would have had far more information about the location than I have, and with Tower's large share of the market in N.Z would have many properties around the property I was insuring and be aware of answers to questions that they would already know the answers to. And then the contents insurance had to be completed the following day. I have all my insurance with Tower and have had it with them for decades. I am still to find out if I am to get a free security camera, because I have taken out a new house policy. Cheers

July 30, 2026
Tower logo

Reply from Tower

Hi Andrew,

Thanks for sharing. We utilise a number of systems to obtain information on properties, however, to ensure that we get the details correct, we do require customers to confirm certain details for us.

We're sorry to hear that the process took additional time for you, and we appreciate you taking the time to share this with us for further review.

I'm unable to see you having been eligible for the security camera promotion unfortunately, however, if you believe this is not the case, please contact our team on 0800 808 808 for further review.

Thanks,
Tower Team

Rated 5 out of 5 stars

The Tower website was easy to follow…

The Tower website was easy to follow and helpful by putting the information we needed in, they already knew the plan of the house and it's information which was very helpful. It was fast and the options were good and we knew how much we were paying for our insurance before we finished answering all the questions. I have and will recommend Tower.

July 29, 2026
Tower logo

Reply from Tower

Hi Nichole,

Thank you for your positive review of our online quote to buy journey! We appreciate you taking the time to share your experience and for choosing to recommend Tower!

Welcome onboard.

Warm regards,
Tower Team

Rated 3 out of 5 stars

I was on hold for 1.5 hrs

I was on hold for 1.5 hrs. Hours that I will never get back.

All I wanted to do was add a new car to our existing policy, but No I had to start another policy. Is a pain in the butt. We only wanted 1 policy !!!!!!

July 28, 2026
Tower logo

Reply from Tower

Hi Helen,

We're sorry to hear that you were unable to reach our team easily recently - this isn't the level of service we aim to provide.

Our policies are individual to each asset, unfortunately, we cannot insure multiple assets under one - however, we appreciate your feedback around this.

Thanks,
Tower Team

Rated 1 out of 5 stars

Tower invoiced us for policies that we had cancelled

You managed to invoice us for 2 policy continuations despite our having given you notice that we had switched insurers. That you reimbursed the funds within a few days was a relief, but it should never have happened.

July 29, 2026
Tower logo

Reply from Tower

Hi Rod,

We're sorry to hear that your policy was not correctly cancelled at your request. Thank you for letting us know of your experience, we will review this internally to understand why this occurred to avoid it moving forward as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

I like a the way that Tower keeps in…

I like a the way that Tower keeps in contact with you and gives you a heads up when the weather gets really bad

July 25, 2026
Tower logo

Reply from Tower

Hi Dawn,

Thank you for your review! We are delighted to hear how much you appreciate our communications and updates around weather and how to look after yourself in those situations!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Good and quick service

Good and quick service

July 26, 2026
Tower logo

Reply from Tower

Hi Pranesh,

Thanks for sharing your experience with Tower! We're delighted to hear we met your expectations.

Thanks,
Tower Team

Rated 4 out of 5 stars

Great service

I had a very good experience with Tower. Their customer service was friendly, helpful, and answered all my questions clearly. The process was simple, and everything was handled quickly and professionally. I'm happy with the service and would recommend Tower to others.

July 28, 2026
Tower logo

Reply from Tower

Hi Shanaz,

Thanks for your kind review! We're pleased to hear our team provided you great, friendly service - we look forward to assisting you moving forward.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy process competitive price to…

Easy process competitive price to compared to other providers

July 26, 2026
Tower logo

Reply from Tower

Kia Ora Ryan,

Thank you for your positive review! We're delighted to know our price suited your needs - welcome onboard!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Staff were lovely to talk with.

Staff were lovely to talk with.

July 28, 2026
Tower logo

Reply from Tower

Kia Ora Saradee,

Thank you for sharing your experience with us! We'll pass on the feedback to the staff you spoke with.

Warm regards,
Tower Team

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