Tower Reviews 

3,708
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(3,708)

1,856 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor Service

Lodged claim on 28th June, still waiting for it to be settled 6th August, at least 12 calls to call center, multiple promises of call backs, none ever received, had to chase with assessors to sort it out. Payment was promised and not made, simple claim, poor service

July 28, 2026
Unprompted review
Tower logo

Reply from Tower

Kia Ora Kurt,

We're sorry to hear that you have had a difficult claim experience. If you would like us to look into this further, please reach out to our team with your claim details so we can escalate this if needed.

Thanks,
Tower Team

Rated 4 out of 5 stars

Good claim response

Good claim response.

August 1, 2026
Tower logo

Reply from Tower

Hi Atika,

We're delighted to hear that you had a great claim experience - thank you for sharing!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to sort

Easy to sort

August 1, 2026
Tower logo

Reply from Tower

Hi Glenn,

Thanks for taking the time to leave us a review - we appreciate your feedback.

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent service and great…

Excellent service and great communication. Quickly resolved the issue.

August 1, 2026
Tower logo

Reply from Tower

Hi Kunjan,

Thanks for your positive review, we really appreciate the feedback around the service and communication.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Customer loyalty

I felt that had I been a new customer my premium would have been reduced the agent I spoke to provided no assistance with my concern and definitely no compassion. The company does not recognize loyalty

July 31, 2026
Tower logo

Reply from Tower

Hi Wendy,

We appreciate your feedback and we're sorry that you weren't looked after as a loyal customer recently. We'll review your call in further detail and ensure the correct feedback and training are provided to the relevant staff around this.

Thanks,
Tower Team

Rated 5 out of 5 stars

Good Experience Every One is Soo Kind…

Good Experience Every One is Soo Kind and Polite People Amd Every time Support Me And My Car is Fix Because of Tower Team Thank you so much You are doing great job i appreciate your effort your Work Your Help Thanks 😊

July 31, 2026
Tower logo

Reply from Tower

Hi Anand,

We know that needing to claim can be a stressful time but knowing that you felt supported and the team were so kind towards you during this is fantastic to hear. Thank you for sharing your claim experience.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy!

Using the online portal is so easy!

July 30, 2026
Tower logo

Reply from Tower

Hi Lexia,

Our self-service portal MyTower was designed to make organising new cover or updating existing cover simple and easy so we're thrilled to see your positive review around this!

Warm regards,
Tower Team

Rated 5 out of 5 stars

On line quotes

On line quotes and estimates were fast and easy to navigate

July 30, 2026
Tower logo

Reply from Tower

Hi Jody,

We designed our online quote journey to make it easy to follow and set up cover so we're thrilled to hear you enjoyed the experience recently!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Really helpful

July 31, 2026
Tower logo

Reply from Tower

Kia Ora Joshua,

Thanks for your review - we are pleased to assist you!

Warm regards,
Tower Team

Rated 4 out of 5 stars

The signing up process was very easy to…

The signing up process was very easy to understand. The company itself seems to me like a very promising business to be apart of.

July 29, 2026
Tower logo

Reply from Tower

Kia Ora,

Thanks for your positive review! We're thrilled to have you onboard with us and provide you with cover for your assets.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Quick simple and easy

Quick simple and easy

July 30, 2026
Tower logo

Reply from Tower

Hi Sonja,

Thank you for sharing your positive experience with us!

Warm regards,
Tower Team

Rated 1 out of 5 stars

Call centre in Fiji hopeless

Called to sort out an issue with my policy yesterday. Could barely understand a word. Eventually the woman went away and said she would call me back so I stayed home until 6pm and no call. This afternoon I tried again and got a different person. It took 3 hours to sort out the matter. I am still awaiting email confirmation. Could barely understand this one either. Was played a tape that I had to say I understood but it was so fast I couldn't follow it. I had an excellent claim experience late last year but this experience has made me look around for a company that has a NZ call centre. After over 30 years of loyal custom this is totally unacceptable. I won't be staying once I find a better alternative.

August 4, 2026
Unprompted review
Tower logo

Reply from Tower

Hi Lilian,

We appreciate your feedback and we're sorry to hear that our team didn't provide you with a call back as promised.

We'll review the calls you recently had and ensure feedback is passed through to the correct staff around the expectations for this.

If you have anything else you would like to add, feel free to reach out to our team so we can review this as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy and excellent transaction and also…

Easy and excellent transaction and also cheaper

July 30, 2026
Tower logo

Reply from Tower

Kia ora Rowel,

Thank you for your kind words - we're pleased to hear the process and premiums offered made the decision right for you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

They sorted me out on the mark

They sorted me out straight away great stuff

July 30, 2026
Tower logo

Reply from Tower

Hi Marcia,

Thanks for your positive review! We're pleased to know our team were able to assist you quickly.

Thanks,
Tower Team

Rated 3 out of 5 stars

I was on the phone to a lady from Fiji…

I was on the phone to a lady from Fiji for one hour and 56minutes to get insurance on a new property I have purchased. The on hold music was repeated and I did not enjoy it at all. So many questions about a property that with AI now available, I would have thought Tower would have had far more information about the location than I have, and with Tower's large share of the market in N.Z would have many properties around the property I was insuring and be aware of answers to questions that they would already know the answers to. And then the contents insurance had to be completed the following day. I have all my insurance with Tower and have had it with them for decades. I am still to find out if I am to get a free security camera, because I have taken out a new house policy. Cheers

July 30, 2026
Tower logo

Reply from Tower

Hi Andrew,

Thanks for sharing. We utilise a number of systems to obtain information on properties, however, to ensure that we get the details correct, we do require customers to confirm certain details for us.

We're sorry to hear that the process took additional time for you, and we appreciate you taking the time to share this with us for further review.

I'm unable to see you having been eligible for the security camera promotion unfortunately, however, if you believe this is not the case, please contact our team on 0800 808 808 for further review.

Thanks,
Tower Team

Rated 5 out of 5 stars

The Tower website was easy to follow…

The Tower website was easy to follow and helpful by putting the information we needed in, they already knew the plan of the house and it's information which was very helpful. It was fast and the options were good and we knew how much we were paying for our insurance before we finished answering all the questions. I have and will recommend Tower.

July 29, 2026
Tower logo

Reply from Tower

Hi Nichole,

Thank you for your positive review of our online quote to buy journey! We appreciate you taking the time to share your experience and for choosing to recommend Tower!

Welcome onboard.

Warm regards,
Tower Team

Rated 3 out of 5 stars

I was on hold for 1.5 hrs

I was on hold for 1.5 hrs. Hours that I will never get back.

All I wanted to do was add a new car to our existing policy, but No I had to start another policy. Is a pain in the butt. We only wanted 1 policy !!!!!!

July 28, 2026
Tower logo

Reply from Tower

Hi Helen,

We're sorry to hear that you were unable to reach our team easily recently - this isn't the level of service we aim to provide.

Our policies are individual to each asset, unfortunately, we cannot insure multiple assets under one - however, we appreciate your feedback around this.

Thanks,
Tower Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look