Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
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Review summary
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Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
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Fin and Daisy were excellent. They responded quickly with detailed answers with multiple options. My request was solved easily and I also learnt that Zoe is planning to do some other allergy products... See more
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Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and su... See more
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Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
14K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
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The team responded very quickly
The team responded very quickly. They were efficient and patient with my various questions regarding the same matter.
April 17, 2026
Unprompted review
Reply from ZOE
Hi Sheila,
Thank you for the 5-star review! We’re so pleased to hear that our team was able to provide the quick and patient support you needed.
Health journeys often come with many questions, and we believe it’s important to take the time to ensure you feel confident and clear on every detail. We’ll be sure to pass your kind words along to the team - thank you for being a part of ZOE!
The ZOE Team
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Loathe the childish and ineffective new app
Such a shame they changed the app. I've been a zoe member for 2 yrs. Loved the old app for the entering and editing of recipes, switching ingredients to see the difference. The push for daily 30 was annoying but generally loved the app hence continuing the membership.
However the new app is horrendous. It has gameified if that is even a word. Treats you like a 5 yr old. The recipe entry frankly doesnt work. As soon as you adjust a recipe you photo the score goes to zero. When I raised this I was told some foods can drop the score. This was with recipes I've entered before so know they are ok. You can't make your own recipe , can't bring in your own previously entered recipes. Basically the zoe app I knew and used daily has gone and in tied in to £10 month until Dec as I can't cancel. Please don't waste your money its got too commercial, and doesn't help you learn about your food choices any more. Hate it. Which is a shame as I was a huge fan and would recommend to people. Not now.
23.4.26 Update after feedback, I've 'reached out' as you put it to be told I can't scan in new recipes- so another negative. The science is fine but doesn't need to be i the app as its all over the Internet anyway.
April 20, 2026
Unprompted review
Reply from ZOE
Hello,
We’re genuinely sorry to hear that the recent changes have felt so different, especially after being a valued member of the ZOE community for two years. We have updated the app based on our latest science to focus on real-time habit change, but we clearly understand that this transition has felt like a loss of the tools you found most useful.
Regarding your recipes, we want to clarify that you can still maintain your library:
Saving New Recipes: You can take a picture of a recipe and save it within the app for easy use in the future.
Accessing History: Your previously entered recipes should still be accessible within your account, allowing you to log your favorite meals without starting from scratch.
Manual Adjustments: While the experience is now photo-led, you can still manually search for and enter food items to ensure your scores are accurate.
Regarding your membership, ZOE operates as a subscription service, and the terms of the annual commitment are agreed upon at sign-up. However, your feedback on the tone and the technical zero score issue you described has been shared directly with our product team for investigation.
We value your long-term support and want to ensure the app feels like the high-level scientific tool you expect. Please reach out to the in-app messenger so we can look into your recipe access and help resolve these frustrations.
The ZOE Team
Want to eat healthy? Start here!
This programme helps me make healthy choices with eating and learn how to choose well in future.
April 20, 2026
Unprompted review
Reply from ZOE
Hi Chester,
Thank you for the 4-star review! We are so glad to hear that ZOE is helping you make healthier choices today while equipping you with the knowledge to choose well for the future.
Our goal is to move away from restrictive dieting and instead empower you with the insights needed to build sustainable, long-term habits. We’re excited to be part of your health journey - keep up the great work!
The ZOE Team
Truly disappointed
Truly disappointed. Ordered 30+ March 12th; after 10 days I started a chat with your AI Fin re: have not received product. Was told it might take another week; I then emailed customer support and was told there was an issue with how my address was entered and after fixing it , I would be receiving my order. I believe I received my order April 11th. I signed up for initial monthly recurring order. I cancelled my subscription all together. My interaction with AI Fin sunk the boat; took between 6-8 emails and I asked repeatedly for a number to customer support and was never given it…. Someone will reach out to you…did not hear from anybody. Horrible experience
April 1, 2026
Unprompted review
Reply from ZOE
Hi Ellen,
I am truly sorry for the frustrating experience you had with your Daily 30+ order and the difficulties you faced reaching our team. It is clear that the delay in your delivery, combined with the struggle to get a direct answer, fell far short of the support we aim to provide.
Your feedback regarding the need for a more direct line to customer support is incredibly valuable, and we are sharing your experience with our leadership team to help us improve how we handle these escalations.
Please reach out on the email thread if there is anything further we can do to make this right, and thank you for your patience during this process.
The ZOE Team
Been doing zoe for couple of years now…
Been doing zoe for couple of years now .. I have background in academic research and Zoe’s Informative approach to healthy eating makes sense to me .. app helps clarify what is good to eat .. menus suggest healthy options .. swops .. no food outlawed .. very permission giving .. eg eat pudding after main meal to have better effect on score .. sugar spike
For me .. Eating fat eg cheese with apple carb .. flattens out spike and following dip .. highly recommend ..
April 18, 2026
Unprompted review
Reply from ZOE
Hi Lynn,
It is fantastic to have the support of someone with a background in academic research! We’re thrilled that our science-informed approach resonates with you and that you’ve been finding value in the ZOE experience for a couple of years now.
We love that you highlighted the permission-giving nature of our scores. Our goal isn't to outlaw foods, but to provide the insights needed to make smart combinations - like your excellent example of pairing cheese with an apple to help flatten a glucose spike. It’s those small, sustainable swaps and timing adjustments that make such a big difference over time.
Thank you for being a long-term member and for sharing your recommendation with others!
The ZOE Team
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Decided to cancel my Daily 30+…
Decided to cancel my Daily 30+ subscription, too expensive and don’t enjoy the taste. Have tried multiple times to contact them, no reply to any of my emails other than automated replies directing me back to the app. I have explained that my subscription is not showing in my account and they need to cancel manually. Very poor, no other way to contact them.
April 18, 2026
Unprompted review
Reply from ZOE
Hi Vikki,
We’re sorry to hear about the trouble you've had with your Daily 30+ subscription and that the flavor wasn't to your taste. We aim to make managing your membership as simple as possible, so it’s disappointing to hear you’ve been stuck in an automated loop.
To resolve this, I have escalated your request to our team to ensure your cancellation is processed manually and immediately. If you have any further questions, please reply to our email thread and we will be happy to help.
The ZOE Team
I’ve found the Zoe team to be extremely…
I’ve found the Zoe team to be extremely helpful, professional and quickly resolving any queries from customers. Thank you
April 15, 2026
Unprompted review
Reply from ZOE
Hi Susan,
Thank you for the 5-star review! We’re so pleased to hear that you’ve had such a positive experience with the team.
Providing professional, helpful, and timely support is a top priority for us as we guide our members through their health journeys. We’ll be sure to pass your kind words along to the team - thank you for being part of the ZOE community!
The ZOE Team
Horrible membership process avoid
Ordered trial 2month supplement. Then had Horrible membership process I didn’t want and then waiting for refund for returned item. No number to call just robot Email answers. Poor customer support.
April 18, 2026
Unprompted review
Reply from ZOE
Hi Amanda,
We’re sorry to hear about the difficulties you’ve had with your membership and the refund process. ZOE operates as a subscription service, and the specific terms of our plans are agreed upon during sign-up.
We realise that while our digital tools are designed for quick support, they haven't provided the help you expected. We’ve checked your account and can confirm that your refund has now been processed. Please allow a few working days for the funds to appear in your bank account.
Thank you for your patience as we resolved this. If you have any further questions, please reach out to hello@joinzoe.com.
The ZOE Team
The new App is frustrating
Very frustrated that all contact us message replies appear to be AI generated, even outside the ziggy questions. The new app is harder to get to the barcode than the original one. Meals are harder to edit and you cannot refer to 'recent meals' anymore. The Ai logging can be accurate but also wildly off and it's hard to find correct replacements. The 'save' function seems to repeat 2 or 3 times for saving a meal. I can't get a proper answer to my questions.
April 17, 2026
Unprompted review
Reply from ZOE
Hi Janine,
We understand your frustration with the transition to the new app experience. We have updated the ZOE interface based on our latest science to focus on real-time habit change, but we hear you clearly on the functional challenge this has created.
To help with your specific points:
Logging: While the layout has changed, you can still access the barcode scanner quickly via the '+' icon. For recurring meals, you can now scroll through your last logs to quickly re-add them.
Editing & Accuracy: If the AI logging feels off, you can manually adjust any entry. We’ve also noted your feedback on the Save function bug and the need for more direct human support.
Support: While Ziggie and Fin provide instant science-backed answers, we are constantly working to ensure they don't replace the human touch when you have complex questions.
We’ve shared your specific frustrations regarding the repeat-save bug and meal editing with our product team. Please reach out to our in-app chat so we can ensure your questions get the proper answer you deserve.
The ZOE Team
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I had a very good experience with Zoe…
I had a very good experience with Zoe and they came back to me very quickly after I had asked a question about the microbiome test. They gave me an honest answer and were extremely helpful.
April 7, 2026
Unprompted review
Reply from ZOE
Hi Annie,
Thank you for the 5-star review! We’re so glad we could provide a quick and honest answer to your questions about the microbiome test.
Transparency is key to how we operate, and we're happy our team could give you the clarity you needed to feel confident in your journey. We’re excited for you to dive into your results!
The ZOE Team
Zoe was quick to respond to my request…
Zoe was quick to respond to my request for a refund.
I tried to subscribe to the Zoe App but it wasn’t available in my location(Canada).
Funds were back in my bank very quickly.
All contacts with Zoe where cordial.
April 15, 2026
Unprompted review
Reply from ZOE
Hi, thank you for the 5-star review! While we’re sorry we can’t welcome you to the ZOE app in Canada just yet, we are glad we could make the refund process quick and seamless for you.
We appreciate your kind words regarding our team’s support. We are constantly working on expanding our reach, so we hope to be able to support your health journey in the future!
The ZOE Team
ZOE Game Changer
Just signed up for ZOE app membership, 30+ 4 month subscription to try and the gut test to escape UPFs. Alot of outlay at first however there are a couple of staggered payment options with an initial start of the app as user friendly to log food types for scores. The photo scan foods/bar codes facility aides to make better informed choices and a game changer if you want to swap a choice out. I haven't had my gut microbiome test score as yet but paid for it as think it's necessary to understand what your gut starting point is to improve it further through food choices. No calorie counting, just eating better quality food choices and a AI insight daily assessment and Ziggie questions tool. Contact Team are very quick to respond if needed. Impressed so far on my healthier me journey!
April 17, 2026
Unprompted review
Reply from ZOE
Hi Susan,
Welcome to the ZOE community! We’re thrilled to hear that the app is already proving to be a game-changer for you in the mission to escape UPFs.
It’s great that you’re finding the photo and barcode scanning tools helpful for making those swaps in real-time - it's exactly how the science is designed to work! We’re also glad our team and Ziggie have been there to support you from the start. Your gut microbiome results will be a fantastic compass to further refine those choices once they arrive.
Thank you for the 5-star review, and here’s to your continued success on your healthier journey!
Thanks,
The ZOE Team
Quick and helpful
I had difficulties as my Zoe Daily 30;delivery for some reason was held at a Royal Mail depot. When I contacted Zoe they were very helpful and understanding from the start. Fin (who may be AI) and Daisy travced things and offered a refund or replacement, which hasn’t come yet as I told them I was going away for few days so they are sending out Monday so it doesn’t arrive while I’m still away. So watch this space!
April 15, 2026
Unprompted review
Reply from ZOE
Hi Helen,
Thank you for the 5-star review! We are so glad to hear that we could help resolve that Royal Mail delivery hiccup for you.
Whether you’re chatting with Fin (our AI guide) or team members like Daisy, our goal is always to make sure you feel supported.
We look forward to hearing how you get on once it arrives - have a good trip!
Thanks
The ZOE Team
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It took a human rather than AI
While it was very confusing moving from the old Zoe to the new zoe particularly in terms of the stool analysis and using up old ones bought previously. This was sorted out and I am awaiting the results.
April 15, 2026
Unprompted review
Reply from ZOE
Hi J,
We’re glad to hear that a member of our team was able to clear up the confusion regarding your stool tests. Transitioning to our new app and system is a significant step in our mission to improve health through science, and we appreciate your patience while we smooth out the details.
We look forward to your results arriving soon so you can continue your journey with the most up-to-date insights into your biology. Thank you for the review and for being part of the ZOE community!
Daily 30 Salvage
I had moved house which had been a long time in the making then everything happens in a rush. I had a Daily 30 consignment in the pipeline and it didn’t get to me a the redirection hadn’t kicked in. Zoe team members helped with the address change and sorted me out with a replacement Daily 30 which I have to say is helping with weight loss.
March 25, 2026
Unprompted review
Reply from ZOE
Hi Phil,
Congratulations on your move! We know how hectic life can get during a transition like that, and we’re so pleased our team could step in to ensure your Daily 30 found its way to your new home.
It’s wonderful to hear that you’re already seeing positive results with your weight loss journey - fueling your gut with diverse plants is a powerful way to support your progress. We’re thrilled to have you with us in your new chapter.
The ZOE Team
Amazing products and team
Amazing products and very responsive/attentive team! 10/10 would recommend.
April 16, 2026
Unprompted review
Reply from ZOE
Hi Juliette,
Thanks for taking the time to share your experience. We are thrilled to hear you are enjoying your ZOE products and well supported by our support team.
We look forward to assisting you further.
Best,
The ZOE Team
Fantastic customer service
Fantastic customer service. Attentive, polite, helpful, prompt, and a real willingness to resolve any queries.
April 10, 2026
Unprompted review
Reply from ZOE
Hi Tim,
Thanks for leaving us a 5-star review. It is wonderful to hear that our support team has provided prompt, polite, and effective assistance.
If you require any additional help, please reach back out to us.
Best,
The ZOE Team
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⭐☆☆☆☆ Buggy App + Predatory Billing =…
⭐☆☆☆☆ Buggy App + Predatory Billing = Hard Pass
Two problems, both dealbreakers:
1. THE APP DOESN’T WORK. Constant bugs. Basic features fail. For a health app that charges what Zoe charges, this is embarrassing.
2. CANCELLATION IS A JOKE. When I cancelled, they continued charging me through the end of the annual period — even though I wasn’t using the app at all. Not a single feature. They don’t care. They’ve already got your money.
A company that builds its revenue model around making it painful to leave has already told you everything you need to know about how much they value their users.
Skip it. Plenty of other apps in this space that actually function AND respect their customers.
April 15, 2026
Unprompted review
Reply from ZOE
Hi Nichole,
Thanks for taking the time to share your experience. We are sorry to hear about the app technical issues you've experienced.
Please reach out to us and request a "human agent" for us to troubleshoot these issues and provide clarity regarding our membership terms.
In full transparency, our terms are stated during checkout as well as your confirmation and renewal reminder emails.
Hope this helps.
Best,
The ZOE Team
Horrible experience
Horrible experience. Sent my stool sample twice they never updated my information. When i canceled my subscription they still kept charging me and it’s difficult talk to a person to get my money back. They’re still charging me and it’s been months since I’ve cancelled my subscription
April 15, 2026
Unprompted review
Reply from ZOE
Hi Edward,
Thank you for taking the time to share your experience. Please reach back out to us and request a "human agent" for us to investigate this further.
Best,
The ZOE Team
Since changing to the new app I can no…
Since changing to the new app I can no longer access anything of use, such as the scores for shop-bought goods. I seem to be locked into some nonsense produced with 4 year olds in mind. I will have to cancel if this cannot be resolved.
April 15, 2026
Unprompted review
Reply from ZOE
Hi Brendan,
Thanks for taking the time to share your experience. We are sorry to hear you are having a difficult time navigating the new app.
Please reach out to our support team via email or the in-app chat for further guidance, as it is very likely that the same products are available in the new app.
If you require any further assistance, please let us know.
Best,
The ZOE Team
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