Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more
Company replied
Fin and Daisy were excellent. They responded quickly with detailed answers with multiple options. My request was solved easily and I also learnt that Zoe is planning to do some other allergy products... See more
Company replied
Wellbeing benefits have been quite clear over a couple of months, encouraged by the very engaging app's nudges. The meal recognition feature (snap a photo and it tells you what it sees) is fun, and su... See more
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Company details
Written by the company
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Contact info
United States
- hello@joinzoe.com
- zoe.com
4.1
Great
14K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from ZOE
Hi Helen,
Thanks for taking the time to share your experience. It is wonderful to hear that our team was able to assist you with speed and efficiency.
If you need any further assistance, please don't hesitate to contact us.
Best,
The ZOE Team
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Excellent customer service !
There was a quick response to my query and clear advice on what to do, delivered in a very pleasant manner.
April 14, 2026
Unprompted review
Reply from ZOE
Hi Paula,
Thank you for taking the time to share your experience. We are thrilled to hear our team was able to assist you in such a timely and pleasant manner.
If you require any additional assistance, please reach back out to us.
Best,
The ZOE Team
Friendly and efficient! Can't ask for more!
So nice to know that the team are there, in the background, to help with your queries and to sort out any problems re the Zoe app that you might have. Very friendly and efficient!
April 15, 2026
Unprompted review
Reply from ZOE
Hi CH,
Thanks for taking the time to share your experience. It is wonderful to hear that you trust in our support team!
Please know we will continue to be here should you need any further assistance.
Best,
The ZOE Team
Handling of queries
On the two occasions I have raised queries, Zoe have responded instantly with AI and referred to a human immediately when necessary. Solutions to queries have been found quickly and processed in a timely manner. I’m very happy to recommend Zoe
April 15, 2026
Unprompted review
Reply from ZOE
Hi Samantha,
Thanks for sharing your experience and leaving us a 5-star review. We are thrilled to hear our team was able to assist you in a prompt and efficient manner.
Our AI Assistant and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
If you require any additional assistance, please reach back out to us.
Best,
The ZOE Team
A rare gem
This is a wonderful company to deal with - they have a very 'human' way of dealing with issues - a rare gem in this world these days. Shout out to Emily in particular.
April 15, 2026
Unprompted review
Reply from ZOE
Hi J,
Thanks for such a lovely review. We are thrilled to hear that our goal of providing consistent support has been well-received by you.
If you require any further assistance, please do reach back out to us.
Best,
The ZOE Team
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Horrific service and unclear marketing
If I could score a zero, I would.
I purchased the product thinking the health kit included the very popular glucose monitor. Turns out this was a trial that has been stopped. I requested a refund, complained and raised a DSAR to remove all of my health data. It took 7 days for them to respond, disregarding my concerns, leaving it too late to process a refund, and ignoring my DSAR. They then closed my complaint in less than 24 business hours and have ignored my additional escalations.
I am utterly appalled at the cost, lack of clear marketing and poor customer service, not to mention a lack of awareness on Data protection regulations. I feel completely scammed and will be telling everyone to avoid this terrible company.
April 14, 2026
Unprompted review
Reply from ZOE
Hi Hannah,
Thank you for your feedback. We apologize for the delayed response.
We regret any confusion regarding your purchase, which was for a gut microbiome test and membership only. This does not include tests for blood fat or glucose.
We've streamlined our testing in ZOE 2.0 for a better experience. Our support team is in touch with you about your cancellation and return. We remain committed to improving health for millions.
Best,
The ZOE Team
Fin was really helpful and helped me to…
Fin was really helpful and helped me to complete what I needed to do. Excellent.
April 14, 2026
Unprompted review
Reply from ZOE
Hello,
Thanks for taking the time to share your experience. So glad Fin was able to successfully assist you.
If you need anything else, please reach back out to us.
Best,
The ZOE Team
I needed to speak to a real person…
I needed to speak to a real person about my membership and change to the new app. I emailed ZOE and got the bot ‘Fin’. I asked to speak to a real person and my email was forwarded to Emily. She answered my questions clearly and in the amount of detail I needed to make an informed choice. She also helped me facilitate the change. I was impressed, and relieved, how easy it was to chat to someone who understood what the issues were. Having sorted everything out, with grateful thanks to Emily, I can now change to the new app with confidence. Thank you.
April 14, 2026
Unprompted review
Reply from ZOE
Hi Debs,
Thanks for taking the time to leave us such a lovely review. We are thrilled to hear Emily was able to assist you in such an efficient and detailed manner.
FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
If you need any further assistance, please do reach back out to us.
Best,
The ZOE Team
Issue resolved very quickly
Issue resolved very quickly. Very well guided through the process of cancellation. Thank you
April 14, 2026
Unprompted review
Reply from ZOE
Hi Ms. Bala,
Thank you for leaving us a 5-star review. We are thrilled to hear that our team was able to assist you in a quick and efficient manner.
We are sorry to hear you will be canceling but hope you will consider rejoining in the future.
If you require any additional assistance, please do contact us.
Best,
The ZOE Team
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It was clear answers to my questions…
It was clear answers to my questions and thanks for that , but one thing remains that I can’t find the ‘scan the tube’ button.
April 14, 2026
Unprompted review
Reply from ZOE
Hi Howard,
Thanks for taking the time to leave us a review. We are thrilled our team provided clear answers to your question. The task for scanning the tube should be visible on your homepage unless it has already been completed. Please reach back out to us with a screenshot of your homepage and state whether you are on the classic or new app for us to provide additional guidance.
Best,
The ZOE Team
Replied on a business day after I sent…
Replied on a business day after I sent a message on the weekend.
April 13, 2026
Unprompted review
Reply from ZOE
Hello,
Thanks for taking the time to share your experience. We are pleased that our support team was able to get back to you within 24 hours after the weekend.
If you need any further assistance, please do reach back out to us.
Best,
The ZOE Team
Immediate and efficient support from…
Immediate and efficient support from contact with customer services. Helpful advice for a long standing customer to upgrade free of charge to a new updated app
April 12, 2026
Unprompted review
Reply from ZOE
Hi Anita,
Thanks for taking the time to share your experience and for being an avid ZOE member. We are pleased our support team was able to assist you in upgrading to the new app. If you have any questions regarding the new app, please do reach back out to us.
We are happy to help.
Best,
The ZOE Team
May I speak to a human
May I speak to a human? I have already advised you that you informed me 2 parcels were delivered to an address, which wasn’t mine and the photograph of the person’s trousered legs and doorway were not mine either. Two amounts of £133.00 went out of my account on 03/04/26 and though I asked you to cancel one of those orders, you were not able to and now I am down £266.00, but without any goods. I have already emailed you twice and your latest email is telling me you are closing my enquiry! HELP!
Ann Saville
April 13, 2026
Unprompted review
Reply from ZOE
Hello Ann, I've asked our team to reach back out to you on the existing conversation - if you can please make sure you're receiving our messages ok as we haven't heard back from you in a few days? If you're having trouble, please reach out to hello@joinzoe.com, and we'll get this sorted!
Thank you
The ZOE Team
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Taste fantastic!
April 13, 2026
Unprompted review
Reply from ZOE
Hi Cristina,
Thanks for sharing your experience. We are thrilled to hear you are enjoying Daily30! It is indeed tasty and a great addition to a variety of meals, such as oatmeal and toast.
Look forward to assisting you further on your journey to improved health.
Best,
The ZOE Team
Great customer service
I had a glitch with the app and recently contacted the support team for help. The AI bot asked pertinent questions and offered helpful suggestions in an attempt to resolve the issue but eventually had to refer it to the tech team. I was told that I’d be contacted on the next business day, which I felt was acceptable given that it was the weekend; I was advised to refrain from sending any follow-up emails in the meantime so as not to delay the process, which I thought was clear and sensible to point out. At 7.30am on the Monday (well before normal business hours) I received a message from Emily (a real human!) asking if I was still having issues. Fortunately I was not, as turning off my phone resolved it, but I was impressed that the customer support provided was quick and as promised. 10/10!
April 13, 2026
Unprompted review
Reply from ZOE
Hello,
Thank you for taking the time to share your experience. Our AI Assistant and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.
If you require any additional assistance, please reach back out to us.
Best,
The ZOE Team
Mike was super helpful and really…
Mike was super helpful and really speedy. Hi clearly understood my concern and was able to suggest a suitable solution.
April 8, 2026
Unprompted review
Reply from ZOE
Hi Martin,
Thank you for taking the time to share your experience. We are thrilled Mike was able to assist you in such a speedy and efficient way.
If you require any further assistance, please reach back out.
Best,
The ZOE Team
Gut Test Results
I contacted your site, obtained an immediate reply, and explanation of my query and received results today
April 11, 2026
Unprompted review
Reply from ZOE
Hi George,
Thanks for taking the time to share your experience. We are pleased to hear that our support team was able to assist you in a timely manner. If you need any additional assistance, please reach back out to us.
Best,
The ZOE Team
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⭐️ Zoe Daily 30+…
I’m really enjoying the Zoe Daily 30+ which can be added to all sorts of dishes including cereal and desserts. The team are very quick to respond to emails which has been very helpful when I’ve had product and website user queries. Can highly recommend.
April 13, 2026
Unprompted review
Reply from ZOE
Hi Amanda,
Thanks for taking the time to leave us a 5-star review. That is wonderful you have been enjoying Daily30 and trying it out with various foods!
We look forward to supporting you further on your journey of improved health.
Best,
The ZOE Team
Expensive waste! Bacterial contamination?
Texture is fine, however this tastes vile on muesli due to the spice content. I’m unsure what type of food it would complement. My main reason for the one star rating is it caused severe flatulence. Both with regard to volume and unpleasant odour. I’ve not experienced anything this bad without eating contaminated food.
Bought four month supply and don’t know what to do with the other 3 months and 28 days worth as I don’t dislike anyone enough to pass it on. What an expensive waste of money.
With regard to the reply below, it’s really not a fibre issue as you imply. I have been vegetarian for 40 years and eat above the daily RDA of fibre. I also eat a wide range of plants including nuts and seeds. TAste aside, there really is something wrong with this supplement to cause such an unpleasant reaction on a par with mild food poisoning.
April 11, 2026
Unprompted review
Reply from ZOE
We’re sorry to hear you’ve had such an uncomfortable start. Introducing a high-quality, diverse source of fibre can sometimes lead to temporary digestive changes as your gut microbiome adjusts to its new fuel. We always recommend increasing fibre consumption slowly over time to allow your system to adapt comfortably.
Regarding the flavor, many members find the spices work well in dishes like soups, stews, or dahl. We’d love to help you find a way to enjoy your supply that suits your palate. Please contact hello@joinzoe.com so we can provide guidance on adjusting your intake and finding the right recipes for you!
Thanks,
The ZOE Team
The email bot is fabulous but the app is awful
The email bot is fabulous. The app is awful. It’s over busy and difficult to navigate. It’s hard and not intuitive to log foods. The UI is crammed with articles, info and your own scores for good. I’m tech savvy but this app is beyond me.
April 12, 2026
Unprompted review
Reply from ZOE
Hi,
We appreciate you sharing this, and it's great to hear the email support has been working well for you.
We're sorry the app experience has been frustrating. Your comments around navigation and food logging are useful for our product team to hear, and we'll make sure this feedback is passed along.
You are welcome to reach out to our customer support team at hello@zoe.com if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Support Team
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