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AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.9

All reviews

(15,641)

6,039 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to share your experiences with us, we really appreciate it. We are delighted to hear that you had such a positive experience with us.

If you have any further queries, please feel free to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Speed of response excellent

Speed of response

July 17, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We are delighted to hear that you found our response times fast.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

friendly and solved my problem

friendly and solved my problem

July 17, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your review! We're really pleased to hear that you found our team friendly and that we were able to resolve your problem.

We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very impressed with the help and…

Very impressed with the help and support from Suneet. He clarified my requirements and carried out the request perfectly.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our team member provided such impressive help and support, clarifying your requirements and perfectly carrying out your request.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Alex was very helpful

Alex was very helpful. Could fault the service

July 15, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are glad to hear that our service was helpful. Thank you for sharing your positive experience with us.

Thank you for taking the time to leave us some of your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I made a mistake on the amount I wanted…

I made a mistake on the amount I wanted to withdraw. I called the Help Desk and they were extremely helpful and made the correction. Excellent service.

July 9, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind review! We're so pleased to hear that our Help Desk team was able to assist you efficiently and correct the withdrawal amount.

We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very patient and guidance was very good

Very patient and guidance was very good

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you found our team patient and that the guidance provided was very good.

Thank you for your kind words and for taking the time to share your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The transfer in process was quick and…

The transfer in process was quick and efficient, easy to understand and with excellent communication

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that your transfer process was quick, efficient, and easy to understand, with excellent communication throughout.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Clear direction

May managed to direct me to the area that I was searching for to review my transaction history.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so glad we could help you find your transaction history! We appreciate you sharing your positive experience with us.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent service

Excellent service, quick and questions answered clearly

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind review! We are delighted to hear that you experienced excellent service and that your questions were answered clearly and quickly.

We really appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Josh gave great service

Josh was able to guide me through the issue I was having a problem with and was most helpful and polite.
Phone was answered quickly and problem sorted efficiently.
What more can you ask!

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful review! We are so pleased to hear that our team member was able to guide you through your issue and that your call was answered quickly and efficiently.

We truly appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Friendly and efficient

Elle (a person) ran through security checks twice as fast as a recent bot elsewhere. She was polite and welcoming, and efficiently found the answer to my question. What more could you want?

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful feedback! We are so pleased to hear that our team member was polite, welcoming, and efficiently answered your question.

We appreciate you sharing your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Excellent help from the customer…

Excellent help from the customer service lady.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you received excellent help from our customer service team. We truly appreciate your kind words and feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Stock and Crest Transfers

Having transfered various share certificates and Crest transfer requests from various Registrars recently, I found the whole process very easy with assisted help from AJ Bell who kept me informed at all times until all stock was in my new A/C.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your fantastic review! We're really pleased to hear that you found the transfer process easy and that our team kept you informed every step of the way.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Lucy was able to assist with all…

Lucy was able to assist with all aspects of my query.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're really pleased to hear that our agent was able to assist with all aspects of your query.

Thank you for taking the time to leave us some of your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Quick call pick up and helpful service

The call was picked up very quickly. Jamie listened to what the situation was and understood. He provided the information I needed and gave an indication of the probable service time for A J Bell to respond to paperwork needed for a new transfer into my existing SIPP.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear that your call was handled quickly and that our team member understood your situation. It's great to know you received the information you needed regarding your SIPP transfer.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I had a positive experience because I…

I had a positive experience because I felt listened to and I realised that I did not have the right AJ Bell app. The customer service officer was patient and I didn’t feel rushed.

June 22, 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear you felt listened to and that our customer service officer was patient and didn't rush you.

Thank you for sharing your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service

Was able to speak to the advisor quickly who answered the queries straight away.

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased you were able to speak to an advisor quickly and that your questions were answered straight away.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Pension Question

Comprehensive, knowledgeable and supportive discussion. Highly efficient and friendly. Would recommend AJ Bell

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that you found our discussion comprehensive, knowledgeable, and supportive, and that our team was highly efficient and friendly.

Thank you for recommending us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

very he3lpfull

very he3lpfull

July 16, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are delighted to hear that you had a positive experience with us and found the service helpful.

Thank you for taking the time to leave us a review.

Best wishes,
Christian

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