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AJ Bell Reviews 

15,925
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,291 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and knowledge, making interactions pleasant and clear. Many people highlight the exceptional customer service, noting quick response times and a professional, understanding approach. The overall service is frequently described as excellent, with customers appreciating smooth, efficient, and hassle-free processes, often finding the user experience straightforward with an easy-to-navigate website. However, some customers reported difficulties with account access, including accounts being locked or issues setting up certain features. A few other people also felt that the online platform was not intuitive or user-friendly, describing it as difficult to navigate or outdated.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful, efficient, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising its efficiency and speed. Customers... See more

Response time

Clients share positive opinions on response time, with many reviewers highlighting the swift, clear, and... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and app easy to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently moved to AJ Bell after experiencing ongoing issues with Standard Life. The experience has been very good. I have now transferred two pensions to them and are currently transferring my SL pe... See more

Company replied

Rated 5 out of 5 stars

Having had one of my shares recently delisted on the London exchange and transferred to the New York Exchange I tried to sell the shares on line. Ifound that the system couldn't obtain a price but sug... See more

Company replied

Rated 5 out of 5 stars

I asked for assistance. The response was swift, clear and accurate. The website is easy to use as is the app. Charges are very reasonable, cheap when you consider the quality customer service and... See more

Company replied

Rated 5 out of 5 stars

I was having problems trying to access my old account and Alex at A J Bell was very helpful sorting it out. Basically I thought there was a problem with my password or username but it wasn't that aft... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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4.9

All reviews

(15,925)

5,888 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff member was understanding and…

Staff member was understanding and helpful

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning John

We're so pleased you found our staff member understanding and helpful. Thank you for your kind words and for taking the time to share your feedback! We really appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

secure and efficient

Firstly I feel confident that my funds are secure and that their security is always in their mind in any correspondence and action. I recently contacted them and was impressed by the speed in which they dealt with my request. Their web site is easy to use after a little investigation.

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good morning David

Thank you for your wonderful feedback! We're delighted to hear that you feel confident about the security of your funds and that our team handled your request quickly. We're also pleased that you find our website easy to use.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Fantastic customer service phone call

Fantastic, friendly and above all, helpful customer service. My phone call was answered immediately and the advisor, Tom, took the time to answer my query and escalate it to the relevant team.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted to hear that your phone call was answered immediately and that our agent took the time to answer your query and escalate it to the relevant team. Thank you for your kind words about our customer service!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Great customer service

Great customer service. My query was handled so easily and I was offered additional information that I hadn’t thought of which was really helpful - thank you!

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Beth

Thank you for leaving us a review! We're delighted to hear that your query was handled so easily and that the additional information provided was helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Very fast and efficient

I had a problem in Login, which was really quickly solved by a really effective customer services team

July 27, 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good morning Graham

We're so pleased our customer services team was able to quickly and effectively resolve your login issue. Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

All very straight forward

All very straight forward. When I had a query I was able to phone a person…. Not a bot….. and my issue was resolved very quickly. Very impressed.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Chris

Thank you for leaving us a review! We're really pleased to hear that you found everything straightforward and that your query was resolved quickly by a person.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

friendly

friendly, knowledgeble staff

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Peter

Thank you for your kind review! We're delighted to hear that our team were so friendly and knowledgeable.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Super clear and easy.....

Super clear and easy process for transferring my cash Isa into my share Isa.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Simon

We're so pleased to hear that the ISA transfer process was clear and easy. Thank you for sharing your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Customer services

Customer services are always extremely helpful when I have complicated questions

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased to hear that our customer service team is always extremely helpful when you have questions. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Your customer agent was patient

Your customer agent was patient , helpful and efficient

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're so pleased you found our agent patient, helpful, and efficient. Thank you for your kind words and for taking the time to share your feedback! We truly appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Pension inquiry answered quickly and effciently

Called for a SIPP inquiry and got the information quickly and efficiently with a friendly representative who answered the call quickly and proved very knowledgable.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning David

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our quick, efficient, and knowledgeable service. We really appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent experience selling shares over the phone

Excellent experience, person on call was friendly, polite and efficient.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Graham

We're delighted to hear that you had an excellent experience and found the person on call to be friendly, polite, and efficient. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

I have always found staff at AJBell to…

I have always found staff at AJBell to be patient, helpful and knowledgeable, and this occasion was no different. Given my age and lack of computer knowledge this is really crucial for me.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Ian

We're so pleased to hear that our team were patient, helpful, and knowledgeable. We understand how crucial this is, and we appreciate you sharing your positive experience!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent and Supportive Service

Very friendly and extremely helpful support. They took the time to answer all my questions clearly and helped resolve the issues with my account from start to finish.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Andres

We are so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our friendly and helpful support, and for highlighting how we assisted you from start to finish.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Good customer service

Good customer service, Live chat, responded instantly.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We are so pleased to hear that you experienced good customer service. Thank you for your positive feedback! We really appreciate you taking the time to share your experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful and quick

The adviser was calm, reassuring and able to provide a quick resolution to my problem. He was also patient enough to stay on the call while I applied the recommended resolution.

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We are so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our calm, reassuring, and patient service. We really appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent communication

Excellent communication with the benefits team

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We are so pleased you experienced excellent communication with our benefits team. We really appreciate your feedback and kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent and helpful man called…

Excellent and helpful man called Richard helped me sort out my pension.
Thank you very much.

Kind regards
Jenny

July 27, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Jenny

We're so pleased to hear that our colleague was able to assist you with your pension. Thank you for your kind words and positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Account issue

SELF MADE ISSUE WITH ACCOUNT . CALLED CUSTOMER SERVICES. SPOKE WITH MATT SOWDEN .
MATT TALKED ME THROUGH THE PROBLEM AND RESOLVED THE ISSUE. VERY HELPFUL.

July 24, 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon John

We are so pleased to hear that our team was able to resolve your account issue efficiently. We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The company were very helpful & guided…

The company were very helpful & guided me through where I needed to go & what to do.

July 20, 2026
AJ Bell logo

Reply from AJ Bell

Good morning Sarah

We're so pleased to hear that our team was very helpful and guided you through everything you needed to do. Thank you for your kind feedback and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

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