Borshch Domestic Appliance Superstores  Reviews 

1,280
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 148 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and professional, making every interaction pleasant. Many highlight the exceptional customer service, noting that employees are knowledgeable and go above and beyond to assist with product choices and provide detailed information. The delivery service also receives high marks, with people appreciating the quick, punctual, and careful handling of items, often including installation and removal of old appliances. Reviewers frequently mention that delivery teams are polite, efficient, and provide useful advice. This comprehensive support, from initial inquiry to final delivery and setup, contributes to a consistently positive overall experience.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers praising their professionalism, helpfulness, and... See more

Service

People report positive experiences with service, often highlighting the professionalism, efficiency, and... See more

Delivery service

Customers consistently note positive experiences with delivery service, highlighting that deliveries are... See more

Product

Clients share positive opinions on product, with many reviewers praising the range and quality of appliances,... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently describing it as fantastic, great, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied

Rated 5 out of 5 stars

Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various o... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(1,280)

147 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Best company to buy electrical goods.

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would call 30 mins before delivery & that they started at 8 am. We've often visited over many years & purchased washing machines, tumble dryers & microwaves. The service is always relaxed, friendly & professional. This time however we needed our drier delivered. The price of the item + taking the old appliance & packaging away were cheaper than other online companies. Will always purchase electrical goods from Borshch & highly recommend 👍🙂

October 23, 2025
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Suzie thank you so much for being a loyal customer and shopping with us, we really appreciate it please recoomend us to family and friends

Advertisement
Rated 5 out of 5 stars

Helpful staffs.

October 15, 2025
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you Please rocmmend us to family and friends

Rated 5 out of 5 stars

Super easy transaction kind and…

Super easy transaction kind and considerate great service thanks

October 25, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Bernard thank you for shopping with us and sharing your experience, PLease recoomend us to family and frineds, we look ofrweard tro seeing you again.

Rated 5 out of 5 stars

Great service

Great service, friendly staff sent photos of the oven before I ordered and it was delivered on time. Would definitely use again

October 16, 2025
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

David thank you for shopping with us and leaving the review, Please recoomend us to family and frineds.

Rated 5 out of 5 stars

Great service from the whole team

We always have a good experience with Borshch.

Everyone is very knowledgeable and helpful.

10/10 A***** Every time

October 10, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Sam thank you for shopping with us and taking the time to leave this review. Pleasae tell family and frineds about us.

Advertisement
Rated 5 out of 5 stars

Great customer service

Was after a integrated Beko fridge to replace my faulty appliance . Couldn't find the model i was after absolutely anywhere. A good friend told me to try Borshce and they didn't disappoint. Had the fridge in stock and cheaper.
Jamie the manager was really helpful , in fact all staff couldn't do enough to help and answer my questions and worth the 15 quid to take my old fridge away in the process.
The two friendly delivery guys ,( I made sure i got their names,) David and Mikey, really pleasant who were prompt and gave me a lift with the fridge in the cabinet so i could install when they were gone. Everyone who helped me , sales and delivery gave 100%. Borshce will definitely be my number one stop next time . All three where a credit to your company

October 22, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Ian thank you so much for shopping with us and sharing your experinece we really appreciate it, we are a family business thats been trading for over 40 years and we all care and we love it when this is recognised. thank you please tell family and frerinds about us.

Rated 5 out of 5 stars

Delivery Men were great !

I went to Erdington and brought a washing machine and tumbler dryer. Staff were
Pleasant and very helpful. When it came to the delivery, Sam and Oli was great! It was Oli’s first day on the job and I think he did really well. Communication was good, did all checks before leaving. Great customer service! I highly recommend

October 17, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Melissa thank you for shopping with us and sharing your experience all of the team work so hard to provide great service, the delivery team have a tough job installing appliances but always go the extra mile, Ollie is a great lad he had a great 1st day. Please do recommend us to family and friends

Rated 5 out of 5 stars

Very pleased

Very serious and professional company. The item was nice and as described.

September 27, 2025
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave your review we really appreciate it, Please recommend us to family and friends.

Rated 5 out of 5 stars

Great customer service

Came to the Erdington store to look for an upright freezer and was greeted by store colleague Mike Williams. He was so helpful and friendly. After discussing our requirements, Mike showed us various options and we were able to make an informed decision and purchase. Customer service at its best.

October 11, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, All of the team work so hard to get you the correct appplinace we all have great pride in this and this is what seperates us from our competitors, please rrecommend us to family and freinds

Advertisement
Rated 5 out of 5 stars

Visited the branch in erdington

Visited the branch in erdington, they was so helpful, delivered quick and very friendly, very happy 😊

October 10, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Karen thank you for shopping with us we really appreciate it, please recommend us to family and freinds

Rated 5 out of 5 stars

Great service

Friendly and helpful staff both in store and delivery. Delivery was quick and put the appliances where I needed them with no fuss. 100% would use again

October 10, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Jack thank you for shoppng with us and sharing your experience please recommend us to family and friends and we look forward to seeing you again.

Rated 5 out of 5 stars

Great communication and excellent customer service 😊

Really pleased with my new fridge and freezer. Delivery drivers where great, called me to let me know an eta as I had the school run this morning. They even unboxed both appliances for me prior to delivery. Saved me a trip to the dump. Great communication and great customer service!

October 10, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Marce thank you for shopping with us and taking the time to leave the review. All of the team work so hard to provide a great service we pride ourselves on this. Please recommend us to family and freinds

Rated 5 out of 5 stars

Andy and Dave were so helpful

Andy and Dave were so helpful! So kind and considerate! Helped move thngs so delivery was done perfectly!

October 3, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thats what we love to hear great service with a smile, please tell family and friends about us, thank you for shopping with us.

Advertisement
Rated 5 out of 5 stars

Fantastic gentleman

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn't have asked for a better team; so friendly, so polite !! Will be recommending to everyone I know. Before leaving, they made sure we understood everything and provided all relevant information.
Absolutely top lads!! Definitely welcome in my home again

September 30, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us, at Borshch we always go the extra mile for our customers and getting the double door in safely was our main priority which is why we sent 3 people, the fence came down, the gate came off and then the doors came ooff the cabinet and then we were able to fit it in. The drivers work so hard and do a great job, please tell family and friends about the service you recieved and we look forward to seeing you again.

Rated 5 out of 5 stars

Top sales assistant

Went to Borshch appliance superstore in Birmingham to purchase a new cooker . We were assisted by Andy who was extremely knowledgeable about all the different appliances . He was not at all pushy , just really helpful . Would highly recommend this person to help you make your decisions .
Left with a beautiful new smeg cooker .

September 9, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and sharing your experience, All of the team work so hard, Enjoy your cooker and please recommend us to family and freinds.

Rated 5 out of 5 stars

Jason was very helpful and went above…

Jason was very helpful and went above and beyond for us in finding the right product. Highly recommend

September 13, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Martyn thank you for shopping with us and sharing your experience Jason and all of the team work so hard. Please do recommend us to family and friends

Rated 5 out of 5 stars

Super pleasant experience overall,Tony…

Super pleasant experience overall,Tony and Matt were more than helpful in the shop and delivery experience was just as good,delivered and picked up the old machine with no issues. Couldn't recommend more

September 10, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave your revew we really appreciate it. All of the team work so hard to provide a great service and we love it when this is recognised, Please do recommend us to family and freinds.

Advertisement
Rated 5 out of 5 stars

Amazing service

Amazing service! Nice and quick, workers were so lovely and helpful, I couldn’t recommend better

September 9, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Shannon Thank you for shopping with us and taking the time to leave your review we really appreciate it, please do recommend us to family and friends,

Rated 5 out of 5 stars

Couldn't ask for more

We ordered our fridge freezer way back when and discovered we were out of the delivery zone, but it wasn't a problem to deliver to us as they use a courier company. Things went wrong with house move move, but Borshch said it wasn't a problem they'd keep it and just let them know what's happening. They made paying the balance easy as we moved over 50mins drive from any store. Come delivery day Duffy & Jack went above and beyond to get the item into the house. They didn't rush, took care not to damage the item or the property. We're even jolly and able. To have a joke with, which is unusual these days. Thank you Borshch from start to finish it was a pleasant experience and would highly recommend.

September 5, 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us we really appreciate it, we are a family business and we care, all of the teamwork so hard so we provide great service with a smile, this is what seperates us from our competitors. We always go the extra mile.
Please do recoomend us, Thank you

Rated 4 out of 5 stars

Not say it was gr8

Not say it was gr8. It was ok. Prob was the freezer was not left level. It's says it has an inside light when door opens, on this model as ive been in touch with indesit, they tell me not on this model.Although it has the day and night mode buttons. Not your fault I know. And also there instructions are a complete waste of anybodys time. And should be made aware of. Apart from this no problem, and thankyou for your delivery on time. Yours sincerely Mr stephen mountain.

August 28, 2025
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Stephen thank you for shopping with us, we appreciate the business

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look