Elite Closing Academy Reviews 

I have signed up with Matt and the Elite Closing Academy for a year and my diary for 2026 is completely full with mentoring and training. I’m very excited about it. Matt is excellent and exceptionally talented at closing and sales.

Elite Closing Academy?
10/10. No notes.
Matt Elwell basically walks in, flips your brain, reorganises your business conversations, and suddenly you’re out there closing deals like it’s a personality trait. 😂🔥

I’ve been in business a long time — and trust me, most “sales trainings” are just noisy hype.
This one? Actual structure. Actual psychology. Actual results.

I came out knowing:
✔️ How to have real, honest conversations
✔️ How to stop waffling and get to the point
✔️ How to guide clients without feeling salesy
✔️ How to use the word “no” like a power tool

If you want to sell without being weird, close without pressure, and grow a business without burnout — get yourself into Elite Closing Academy.
You’ll thank me later. 😉

I attended a Sales Accelerator day and decided to invest in some sales training with Matt Elwell and ECA. I'm so glad I did! Matt suggested changing the way I package my tuition (I teach A level Physics) and I made over £4k from sales calls the following week. Immediate success! I could not be happier - the training has already paid for itself!

I’ve just recently joined ECA and have been so impressed by the training, the level of expertise and the teams ability to give sound advice regardless of what industry you’re in. Thanks team!

I have just joined the ECA Gold Group after completing their three day event, and it has been one of the strongest decisions I have made for my sales career. I have worked with different training companies over the years, but this team stands out. Their approach is clear, practical, and focused on real results, not fluff.

I am in a role where consistency, discipline, and structure matter, and the Gold framework fits perfectly with how I work. I have already started applying what they teach, and the difference in my confidence, clarity, and communication with clients is noticeable. It is helping me sharpen my process, keep control of my pipeline, and hold better quality conversations that lead somewhere meaningful.

I am looking forward to the next twelve months and seeing how far I can push my performance with their support. If you take sales seriously and want a framework that actually works in the real world, this is worth it.

I’ve been working with Matt and the ECA team for 5 months now and know I’m in the right place for the way I like to and want to sell. That is to come from a place of service! Constantly learning a way and method that no one else teaches. Matt is the real deal and not a bad person either. Thank you Mush

I have just joined the ECA gold group after completing their 3 days event!

I have worked with various training companies over the past few years and this team are up there with the best of them.

I am looking forward to what the next 12 months will bring and implementing their framework into our business, we have already started following the process with great success and feedback from our clients.

I have joined the Elite closing Academy to get better at sales and close clients consistency, Matt has helped me to understand that selling should be easy and its not really hard work. I am truly enjoying the Elite closing Academy. its worth the investment.

I've recently signed up for my second year with ECA Gold's Sales and Closing Training. They have given me confidence to sell and close in a way that feels totally naturally and unsleazy and helped me build my female leadership coaching business which I launched last year and accelerate the growth of my Marketing Consultancy business. I recommend every business owner does this if you value kindness, honesty and massive growth.

I attended the one-day event, and it prompted me to rethink many of my own beliefs, shift long-standing patterns, and gain valuable ideas for approaching new clients and sales conversations. Thank you to Matt & The Elite Closing Academy team!

I attended the one-day accelerator training which was presented by Matt and his team.

The training was very impactful and inclusive. The session covered practical strategies for improving communication with clients, handling objections, and closing deals more confidently. Matt was engaging and provided plenty of real-world examples that made the concepts easy to apply. I left feeling motivated and equipped with new tools I can use right away in my role.

I spent the day at ECA HQ today, on the Sales Accelerator 1-day training course. Matt & the team were all very welcoming and easy to talk to. They made all attendees feel at ease and comfortable, right from the off.

The course content was very well delivered. Matt is clearly incredibly passionate about helping people and businesses to close more sales, grow their customer base, and increase their revenue. This comes through loud & clear and Matt’s genuine nature and authenticity is refreshing. The course was delivered with an abundance of energy, in a really positive way, encouraging everyone to participate in the session, without forcing it.

All in all, an excellent day, spent with great people. It was nice to meet fellow business owners, all with the same goal of closing more sales, and the peer group activities were very useful.

I would definitely recommend a visit to ECA, and the Sales Accelerator course. It took away a lot of ‘golden nuggets’ of information that I can implement into my business immediately with my clients, to help increase my closure rate. I left the course feeling positive, refreshed, and motivated to improve my business and my conversations with clients.

Great day. Well done, Matt & team, and thank you :-)

I really enjoyed this training programme — I joined as a Gold Member. The content was rich, practical, and full of insights that can genuinely make a difference in sales and closing. Matt’s knowledge, the coaching team's support (particularly Ned, who was my coach) and the way the material was delivered were all excellent.

That said, I have to be honest: even though I learned a lot and truly applied myself, my own business didn’t take off the way I’d hoped, and I didn’t see a financial return on my investment. It’s been hard to see others thrive while I still struggle to find my footing — it’s easy to feel like I somehow failed where others succeeded.
Still, I want to acknowledge the quality of the course itself and the value it can bring. Sometimes, success depends on timing, circumstances, and personal readiness — and I believe this program offers great tools for those who are in the right place to use them.

I’ve been a member of ECA for nearly 2 years and I can’t recommend it enough. Matt and his team are so knowledgeable and genuine and teach an amazing structure and formula to selling and closing. It’s not about the ‘gift of the gab’ or persuading people. I used to think I was no good at sales, but with ECA, I now know I am and everyone can be! My closing rate has increased and I’m not wasting time on people who are not the right fit!

The Elite Closing Academy Gold group has been transformational to me, not about sales and process but more about the mindset of both the buyer/seller and understanding how to best serve your potential clients. The whole team are amazing from front office, to coach, to trainer. Highly recommend!

Love the training at ECA - there's so much value and all in a really great, fun, nurturing environment.

I actually think the overarching day was good, but the issue with free events is they often come with strings attached. In this case, an hour-long pitch before lunch positioned the value of what they offer in a way that felt fabricated. £50,000 for Matt’s WhatsApp group annually simply is not true, and misspelling it as “watsapp” while trying to claim it is worth £50,000 is a red flag.

Being pestered during lunch to buy the course was also quite off-putting. My advice would be to do the sales pitch after lunch, once the room is more settled.

Having to constantly agree, raise your hands, and say “yes” like we were in school felt more patronising than engaging. Of course we all want to be successful. Of course we are there to learn. We do not need to be made to affirm it every few minutes. For context, I noted every single rhetorical “raise your hands.” This was asked of us 51 times between 10am and 4pm. I appreciate the intention of keeping the energy up, but I would suggest doing something different.

Matt also lost the room a few times by declaring “if you don’t want to be here you can leave,” which is fair, as I believe a few people were becoming uninterested.

On the positive side, when Matt actually went into more detail about closing, it was quite good. A lot of what they shared resonated and could genuinely be helpful for anyone’s business. They clearly have the knowledge and expertise to help people succeed.

In terms of value, £1800 for a three-day course is not a bad deal. If you are a services business and new to sales, this is absolutely for you. If you are experienced, it may not offer much more, as AI can teach you many of these additional tricks for free.

Recap:
• Overall day was good.
• Sales pitch before lunch felt fabricated and overstated.
• Being asked to affirm enthusiasm 51 times was excessive and patronising.
• Pitched during lunch, which felt intrusive.
• Matt lost the room a few times with tone.
• Content on closing was strong and valuable.
• £1800 for the course is fair for beginners, less so for experienced people.
• AI offers free alternatives for many of the techniques

Matt Elwell is a fantastic speaker and coach. He’s sharp, engaging, funny, and really knows how to teach the art of closing. If your goal is simply to become a better closer, you’ll likely benefit from this training.

However, if you’re a network marketing leader—especially in a niche like Enagic—this probably isn’t the right fit.

I brought two of my team members along before joining the Gold Group and specifically asked whether the training was suitable for network marketers. I was assured that someone had made six figures using Matt’s coaching and that he’d helped people sell high-ticket network marketing products like ours. We were told we’d be taught how to do the same.

Ten months in, it’s clear that while the intention may have been there, the system simply doesn't understand network marketing models—especially not the unique structure and customer-education process required in Enagic. Despite repeated requests, we never received tailored guidance, and the coaching didn’t align with our duplication or team-building needs.

More to be aware of:

The online experience is weak. Breakout rooms often don’t function, audio/visual is patchy, and at times we were left sitting around confused.

The in-person sessions carry most of the value—so unless you're willing to travel to their training centre monthly, don’t expect to get your money’s worth.

1:1 coaching with Ned Shakir is excellent. He’s insightful, grounded, and I completely vouch for him. Unfortunately, his calendar is always full—I couldn’t get a session in either April or May.

Now, two things worth mentioning for anyone coming from a diverse background:

The environment is predominantly white English. Coming from cosmopolitan London with a multiracial team, there is a noticeable lack of diversity.

If you’re vegan or vegetarian, especially health-conscious, prepare in advance. Healthy food options are virtually non-existent at the venue or near the venue, so bring your own meals if you want to stay on track.

Summary:
✅ Great if you want to learn how to close deals
✅ Matt is charismatic and experienced
✅ Ned’s coaching is top-class—when you can book it
❌ Not suitable for network marketers looking for team growth or duplication
❌ Poor online training structure
❌ Lack of diversity and cultural awareness
❌ No vegan/healthy food options—BYO meals

Final word: If you're a solo coach or consultant looking to sharpen your closing skills and don’t mind traveling monthly, this could be a fit. But if you're a network marketing leader, or someone looking for inclusive, flexible training that fits modern, diverse teams—this may not be your place.

Just completed the sales training with Matt and the team. It was a great experience, really fun and engaging and learnt a lot about the finer points to high level selling. Any company considering booking shouldn't hesitate if they want their sales to skyrocket!

Having attending a few virtual sessions with Matt and his team, I’ve been totally blown away by his knowledge, ethos and framework. A very easy process to support a successful sales process within any business.
His sessions are engaging and real.