The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
The salesman (Charlie) and the whole team at Lings were polite, courteous, knowledgeable and very helpful. My bike appears to have been prepared beautifully, and with great care, and thus far I am... See more
Company replied
After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more
Company replied
The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more
Company replied
Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
PFK Ling Ltd, 55 Mendham Lane, IP209DW, Harleston, United Kingdom
- 0800 368 8845
- general@lings.com
- lings.com
Rider-approved Motorcycle Dealer Group
4.8
Excellent
3K reviews
Replied to 22% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Lings
Thank you for the fantastic 5⭐ review! We’re really pleased to hear everything was simple and quick for you — that’s exactly the experience we aim to deliver.
I’ll be sure to pass your kind comments on to Sam as well, he’ll really appreciate it.
Enjoy your new 390 Adventure R and we hope to see you again soon!
Great service from James smith
James smith made the process incredibly easy. From the first call, to valuing my bike and delivering my new one. 100% recommend
February 17, 2026
Reply from Lings
Thank you for taking the time to leave such a positive 5⭐ review.
We’re delighted to hear that James made the entire process straightforward and enjoyable — from your initial enquiry, through valuing your bike, to the delivery of your new Trident 660. Providing a seamless and professional experience is exactly what we strive for at Norfolk Triumph.
I’ll be sure to pass your kind feedback on to James. He will greatly appreciate your recommendation.
We hope you thoroughly enjoy your new Trident 660 and wish you many safe and enjoyable miles ahead. Thank you again for choosing Norfolk Triumph. 🏍️
Great communication and customer…
Great communication and customer service. Very professional special thanks to Sid 👌🏻
February 2, 2026
Reply from Lings
Thanks so much for the awesome 5⭐ review – we really appreciate it!
It’s great to hear you had a smooth experience with us, and I’ll definitely pass your kind words on to Sid!
We hope you’re absolutely loving your new Husqvarna Mountain Cross MC3 – such a serious bit of kit! If you need anything at all, whether it’s advice, upgrades or just a chat about your next ride, we’re always here.
Thanks again for choosing Power2Cycle, Freddie – enjoy every mile! 🚴♂️
Reply from Lings
Hi Stuart,
Thanks so much for the 5⭐ review! We’re glad you found the team friendly and helpful.
Enjoy your Ducati Diavel – what an awesome bike! If you need anything, we’re always here to help.
Ride safe! 🏍️
Just bought my second bike from Lings…
Just bought my second bike from Lings in Watton (Norfolk). They really are the best motorcycle dealer around, professional and friendly, knowledgeable about their bikes, and keep a really good amount of stock. I absolutely cannot fault them. It’s an absolute pleasure dealing with them!
January 30, 2026
Reply from Lings
Hi Paul,
Thank you so much for coming back to us for your second bike!
We’re delighted you had another great experience with the team at Lings Norfolk Triumph. Enjoy your new Triumph Trident 660 – such a fantastic bike!
We truly appreciate your support and look forward to seeing you again soon. Ride safe! 🏍️
Nice friendly and professional service.
January 28, 2026
Reply from Lings
Hi Elizabeth,
Thank you so much for your ⭐⭐⭐⭐⭐ review!
We’re delighted to hear you found the service “nice, friendly and professional” – that’s exactly the experience we aim to deliver at Suffolk Triumph.
Congratulations on your new Tiger 900 Alpine Edition – what an incredible bike! We hope you’re loving every mile on it already. If there’s anything you need, whether it’s accessories, servicing, or just a coffee, don't hesitate to visit!
Wishing you many amazing rides ahead!
Ghost e teru b advanced
From ordering the ghost emtb to receiving it was a excellent experience I can not fault it in anyway. 10/10 sales, 10/10 customer service, 10/10 delivery, 10/10 price.Lings-power2cycle was a pleasure to buy from.
February 10, 2026
Reply from Lings
Thank you for the incredible feedback — 10/10 across the board! 🙌
We’re absolutely thrilled to hear that your experience from ordering to delivery of your Ghost E-Teru B Advanced was faultless. Providing top-level sales support, customer service, competitive pricing, and a smooth delivery process is exactly what we strive for at Power2Cycle, so it’s fantastic to know we delivered on that for you.
The Ghost E-Teru B Advanced is a brilliant e-MTB and we’re sure you’re going to have some amazing rides on it. If you ever need any advice, accessories, or support, we’re always here to help.
Thanks again for choosing Power2Cycle — it was a pleasure doing business with you! 🚴♂️⚡
Purchase BMW K1600GTLE
Dealt with Joe who was more than helpful in making the bike purchase an easy experience.
Nothing was too much trouble with all my questions and even picked me up from the train station.
Defo recommend these guys to anyone.
5*****
February 10, 2026
Reply from Lings
Thank you so much for the fantastic 5-star review!
We’re delighted to hear you had such a positive experience purchasing your BMW K1600GTLE with us. Joe will be especially pleased to know his help, attention to detail, and even the train station pick-up made everything smooth and stress-free for you — that’s exactly the level of service we aim to provide here at Lings Powersports Harleston.
It was a pleasure assisting you, and we hope you’re absolutely loving the new bike — the K1600GTLE is an incredible machine for those long, comfortable rides!
Thanks again for the recommendation, it really means a lot to the whole team. If you ever need anything at all, we’re here to help.
Ride safe and enjoy every mile!
Reply from Lings
Thanks Steve! Great to hear you’re enjoying the 1290 Super Duke GT. It was a pleasure dealing with you — ride safe and enjoy every mile 👍
Reply from Lings
Thanks Richard! Lovely to hear you’re enjoying the Bonneville T120. A pleasure to deal with you — enjoy every mile.
Bought ex demo ktm duke 990
Bought the ex demo ktm duke 990 and really pleased with it. A really easy experience buying it and Charley B made it happen and was always there to help through the process, can't fault her from start to finish.
Thanks CHARLEY...
January 23, 2026
Reply from Lings
Thank you, Mrs Gunning. We’re delighted you’re enjoying your ex-demo 990 Duke and that Charley made the process so easy from start to finish. We’ll be sure to pass on your kind words — enjoy the bike!
helpful sales team
Kevin Turner the sales person was very knowledgeable and helpful throughout the purchase
process
February 5, 2026
Reply from Lings
Thanks Richard! Great to hear you’re enjoying the Scrambler 1200 and that Kevin looked after you throughout. We’ll pass your feedback on — enjoy the bike and ride safe.
Husqvarna Svartpilen 801 annual service
I took my Husqvarna Svartpilen for its first annual service at Lings Harleston.
Booking the service was easy and on the day of the service I was kept updated on progress. The service points were explained to me afterwards and I had a follow-up call a few days later to check all was well.
Good service overall.
January 28, 2026
Unprompted review
Reply from Lings
Thank you, Jeff. We’re pleased to hear you had a good experience with your Svartpilen’s first annual service at Lings Harleston and that the communication throughout was clear and helpful. We appreciate your feedback and your custom.
5-Star Service and Great Motorcycles
At the time of review, Lings are rated at 4.8. 4.8? Not 5 stars, what's going on!? I frequent the Ling's Triumph in Great Dunmow and I cannot find anything to justify taking two stars off. The ladies in the Service/Parts and Sales departments are thoroughly charming and male staff friendly and informative. The stock is predominantly Triumph (of course) but there is also a variety of bikes of other makes in the second-hand section of the store. The service package is not cheap but paying for servicing in instalments makes it a lot less painful. Waiting in-store for a service is no hardship either with plenty of free coffee, chatting to the staff and loads of beautiful machines to ogle while you wait. All-in-all, they get a 5 from me!
June 17, 2025
Unprompted review
Reply from Lings
Hi Paul,
Thank you so much for taking the time to leave us such a fantastic review
We’re really pleased to hear how much you enjoy visiting Lings Triumph Essex, and your kind words about our Service, Parts, and Sales teams will genuinely mean a lot to them.
We’re also glad the servicing options, coffee, and showroom help make waiting time an enjoyable part of the experience rather than a chore — that’s exactly what we aim for.
Thanks again for your support and recommendation. We look forward to seeing you again soon and helping keep you on two wheels.
Friendly and helpful staff
Friendly and helpful staff, efficient service, courtesy phone calls.
January 20, 2026
Unprompted review
Reply from Lings
Hi Paul,
Thank you for taking the time to leave us a review — it’s much appreciated.
We’re really pleased to hear you found the team friendly and helpful, and that the service and courtesy calls met your expectations. Providing clear communication and an efficient, welcoming experience is something we work hard on, so it’s great to know it made a difference.
Thanks again for choosing Lings Triumph Essex, and we hope to see you again soon.
Excellent correspondence with Kevin
Excellent correspondence with Kevin, he made the whole experience with me buying my CF Moto 450 Mt a complete pleasure. Very pleased.
February 5, 2026
Reply from Lings
Hi Richard,
Thank you for taking the time to leave us such a great review — we really appreciate it.
It’s brilliant to hear that Kevin made your experience of buying your new CFMOTO 450MT such a pleasure. We’ll be sure to pass your kind words on to him, as excellent communication and an enjoyable buying journey are exactly what we strive for.
We’re delighted you’re pleased with your new bike and wish you many happy miles ahead. We look forward to seeing you again at Lings Powersports.
Everything was first class !
Everything was first class !! Ryan was great
Thanks and good luck to all .. I’m in sales myself and know it can be tough 🍀
February 5, 2026
Reply from Lings
Hi Michael,
Thanks very much for your kind review — we really appreciate it.
Great to hear everything was first class and that Ryan took good care of you with your Tiger 900 GT Aragon. Your feedback means a lot, and we’ll be sure to pass it on.
Wishing you many happy miles, and thanks again for choosing Norfolk Triumph.
Good service, helpful people and quality bikes
From the moment I walked into the Watton store I got a friendly greeting from James to my final meeting with James when I signed all the paperwork for my new Triumph Speed Twin 900 with James.
I wanted to sit on and try out a few triumph styles as I hadn’t risen a bike for a number of years. Nothing was too much trouble and I arranged a test ride.
I felt very well looked after and was able to ask lots of questions.
I did try Lings at Suffolk and Essex but eventually returned to Watton.
Very pleased that I took delivery of my bike, again a very good bloke that delivered my bike. Very pleased with Lings, will be recommending to others and would definitely go back.
February 4, 2026
Reply from Lings
Hi Lee,
Thanks for the great review. We’re really pleased to hear you had such a positive experience at our Watton store and that James was able to look after you from start to finish with your new Triumph Speed Twin 900.
It’s great to know you felt well supported getting back into riding, and we appreciate you choosing to return to Watton. Enjoy the new bike, and thanks for recommending Lings — we look forward to seeing you again.
Customer service
Great support - great use of technology to keep me informed. Product was delivered as agreed and was fully prepped.
Thank-you Phil - great support!!
January 29, 2026
Reply from Lings
Hi Jeremy,
Thank you for the 5-star review ⭐
We’re really pleased to hear you’re happy with your new Tourer T1 and that everything was delivered and prepped just as expected. Keeping customers informed throughout the process is something we really focus on, so it’s great to hear the tech and communication worked well for you.
I’ll be sure to pass your kind words on to Phil — he’ll really appreciate it.
Enjoy the new bike, and if you need anything at all, the Power2Cycle team is always here to help. 🚴♂️
Fantastic service
Fantastic service from Lings/Power2Cycle. From the very beginning in terms of explaining how the C2W scheme works, assisting with the purchase of a bike. Communication throughout and now today; the delivery exactly on time. Brilliant.
February 3, 2026
Reply from Lings
Hi James,
Thank you so much for the brilliant 5-star review ⭐
We’re delighted to hear you had a great experience from start to finish — especially with understanding the Cycle to Work scheme, the purchase process, and the communication along the way. Hitting the delivery time exactly right is always the goal, so it’s great to know everything went to plan.
We hope you’re loving your new Haibike Lyke 10 — it’s an incredible bike and we’re sure it’s going to bring plenty of smiles.
If you need any help, advice, or upgrades in the future, the Power2Cycle team is always here for you. 🚴♂️
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