The salesperson was not pushy, but was informative and informed. He agreed to install a battery charger lead. The bike was presented in a good, clean condition. The salesperson went through the contr... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
The salesman (Charlie) and the whole team at Lings were polite, courteous, knowledgeable and very helpful. My bike appears to have been prepared beautifully, and with great care, and thus far I am... See more
Company replied
After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLI... See more
Company replied
The decision to move from a sports bike to a adventure was a difficult one.. Took me over a year to even enter the shop…. I was considering the Tiger, GS, Ducati and African. Harry at Lings Watton mad... See more
Company replied
Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
PFK Ling Ltd, 55 Mendham Lane, IP209DW, Harleston, United Kingdom
- 0800 368 8845
- general@lings.com
- lings.com
Rider-approved Motorcycle Dealer Group
4.8
Excellent
3K reviews
Replied to 22% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The sale was straight forward
The sale was straight forward, but i was told the delivery would be delayed due to the cycle not been delivered to assembly team in time so meaning i would probably not receive the ebike by expected time slot that i was advised on purchase.
January 5, 2026
Tiger 660 sport
Happy with the purchase but very disappointed that it has no owners manual. I have had no luck downloading one as instructed and I'm still waiting for a manual. Otherwise a good service, so far!
December 29, 2025
Reply from Lings
Hi, thanks for your feedback — we’re really pleased to hear you’re happy with your purchase overall.
For current new Triumph motorcycles, the owner documentation has largely moved away from traditional printed books and is now provided online.
You can access them here with your VIN: https://www.triumphmotorcycles.com/owners/manuals
Was searching around days before…
Was searching around days before Christmas for a Honda CRF 150Rb Lings was the only company that had one near great Yarmouth Kevin prepared the bike and got it ready as I was travelling down from Birmingham pleasure to deal with straightforward in an out even bought a CRF 110 F as well ⭐️⭐️⭐️⭐️⭐️
December 30, 2025
Reply from Lings
Thanks for the 5-star review, Anthony ⭐️
Great to hear Kevin made everything straightforward and had the bike ready for your trip down from Birmingham – and even better that you left with a CRF110F as well!
Thanks again for choosing Lings Harleston and enjoy the bikes.
A real human experience
Kevin was great to deal with, friendly and professional with a nice touch of a video of the bike I was interested in. The whole transaction was very straight forward and pleasant.
Delivery of the bike was fairly straight forward and pleasant too. A bit more information about forecast delivery times is the only niggle as I was left waiting all day for an early evening delivery. Minor point in an otherwise excellent experience.
Thank you Kevin, Steve and Lings.
December 15, 2025
Reply from Lings
Thanks for the great review, Chris ⭐️
We’re pleased to hear Kevin made the whole process friendly and straightforward, and that the bike video was a nice touch. Thanks as well for the feedback on delivery timings – we’ll certainly take that on board.
We really appreciate your kind words and your custom. Enjoy the bike!
Reply from Lings
Thanks for the great feedback, Jamie ⭐️
We’re glad to hear you received great customer service from Kevin and appreciate you choosing Lings.
Very helpful salesperson and easy ,shame about fuel.
Very helpful salesperson and easy purchase procedure,only down side was when picked up bike there was only two bars on fuel gauge,I asked if that would be enough to get me home 13 miles,and I ran out of fuel 3 miles from home,I would’ve expected to have a bit more fuel than this in a new bike.
December 24, 2025
Reply from Lings
Thanks for your feedback, Philip, and for the 4-star review.
We’re pleased to hear you found the purchase process easy and the salesperson helpful.
We’re sorry to hear about the fuel level on collection and the inconvenience this caused – that’s certainly not the experience we want customers to have, and we’ll take this feedback on board to improve going forward.
Thank you again for choosing Lings, and we appreciate you raising this with us.
All aspects of the purchase of a GAS…
All aspects of the purchase of a GAS GAS bike made easy and carried out in a professional manner. Thank you.
December 27, 2025
Reply from Lings
Thanks for your kind review, Martin ⭐️
We’re pleased to hear your MC 450F purchase was handled professionally and made easy throughout.
Thanks again for choosing Lings Powersports and enjoy the bike.
KTM 1390 Superduke R
This is the first time I have used Lings for a motorcycle purchase. I have found the experience excellent, as the staff are professional and everything is done with ease, no need to chase them to complete anything like other dealers I have used in the past, I would fully recommend using Norwich Lings
December 26, 2025
Reply from Lings
Thanks for the great review, Craig ⭐️
We’re delighted to hear your first experience with us was such a positive one and that the team made your KTM 1390 Super Duke R purchase easy and hassle-free.
Thanks for the recommendation and for choosing Lings Norwich — enjoy the bike!
First bike
After doing my research on potential first big bikes, Triumph seemed to have what I was looking for. I called in to Lings Ipswich, whilst killing time waiting for someone, for a quick browse. CHARLIE, in the sales, was so helpful, personable, knowledgeable and enthusiastically encouraging. I called back later and made my purchase. Since then he has been great answering my queries and talking bikes. Highly recommend the experience. 🏍
November 22, 2025
Reply from Lings
Thanks for the great review, Chris ⭐️
We’re really pleased to hear Charlie made such a positive impression and helped you find the right Triumph for your first big bike. It’s great to know he’s continued to support you even after the purchase.
Thanks for the recommendation and for choosing Lings Ipswich — enjoy the ride 🏍️
Reply from Lings
Thanks for the great review, Shaun ⭐️
We really appreciate your trust and are pleased you were happy with the service from the team at Lings.
Great Service
Sam looked after my needs from start to finish and was vey knowledgeable.
Nothing was to much trouble
December 24, 2025
Reply from Lings
Thanks for the great review, Andrew ⭐️
We’re pleased to hear Sam looked after you from start to finish and made everything easy.
Thanks for choosing Lings — we really appreciate it.
Really helpful staff who promptly…
Really helpful staff who promptly answered all my questions and kept me updated on my emtb. Special thanks to Charlie and Phil. Really quick delivery and everything had been thoroughly checked before getting it out to me. Would buy from again. Thanks.
December 16, 2025
Reply from Lings
Thanks for the great review, Ben ⭐️
We’re glad to hear the team kept you well informed and that your eMTB was delivered quickly and fully checked. A big thanks will be passed on to Charlie and Phil.
We really appreciate your recommendation and look forward to helping you again in the future.
the best company
This is the second time I've purchased from this company, and every time everything has been perfect. I'm very satisfied. This is the best service I've ever encountered. I highly recommend them.
Kevin, who took care of me, deserves a big bonus from his boss.
December 23, 2025
Reply from Lings
Thanks for the fantastic review, Marcin ⭐️
We’re delighted to hear everything has been perfect on both of your purchases and that you’ve received the best service you’ve experienced.
Kevin will be thrilled with your kind words — we’ll be sure to pass them on!
Thank you for the recommendation and for choosing Lings again.
GreGreat service, great deal from start to getting my bike delivered at service
Great service, great deal from start to getting my bike delivered. From the salesman to the delivery driver. i want to thankyou lots for looking after us. All the very best for Christmas and the new year. I will be back for more bikes
December 23, 2025
Reply from Lings
Thanks for the great review, Chris ⭐️
We’re really pleased to hear you were looked after from start to finish, including delivery. Thanks as well for the kind Christmas wishes — we wish you all the best for the New Year too.
We look forward to welcoming you back for more bikes!
Very helpful and pleasant attitude at Harleston and Watton 😊
Very helpful and pleasant attitude at Harleston and Watton 😊
December 23, 2025
Reply from Lings
Thanks for the great feedback, Tom 😊
We’re pleased to hear you found the teams at Harleston and Watton helpful and pleasant. Thanks for choosing Lings.
Very helpful and efficient
Very helpful and efficient. Answered all my questions when phoning!
Would recommend.
Jordan was very helpful.
December 8, 2025
Reply from Lings
Thanks for the great review, Joseph ⭐️
We’re glad to hear everything was handled efficiently and that Jordan was able to answer all your questions.
Thanks for the recommendation and for choosing Lings.
Lings motorcycles were a pleasure to…
Lings motorcycles were a pleasure to deal with. Salesman was very helpful. Explained everything, kept in contact to deliver bike. Delivered on time. Will be using lings again in the future.
December 22, 2025
Reply from Lings
Thanks for the great review, Wayne ⭐️
We’re really pleased to hear you had such a positive experience with the team at Harleston and that everything went smoothly with your Triumph TF 250-E, from purchase through to on-time delivery.
Thanks again for choosing Lings — we look forward to helping you again in the future.
Reply from Lings
Thanks for the feedback, Anne ⭐️
We’re glad to hear you were happy with the communication from the start and appreciate you choosing Lings.
Great experience and easy process to go…
Great experience and easy process to go in and buy new bike. Very helpful and knowledgeable staff. I will be back when I want a touring bike!
December 8, 2025
Reply from Lings
Thanks for the great review, Terry ⭐️
We’re pleased to hear the process was easy and the team were helpful and knowledgeable.
We’ll look forward to helping you choose that touring bike when the time comes!
Great Service- New Bike
I bought a new Speed Triple RX from Lings of Watton.
Harry was great! kept me informed at every step and sorted out a great PX deal.
I had a bit of a delay in sorting everything out but they were understanding and accommodating at every step of the way- very rare to get this type of service, and of course the bike is amazing!
December 8, 2025
Reply from Lings
Thanks for the fantastic review, Carl ⭐️
We’re delighted to hear Harry kept you informed throughout and helped sort a great part-exchange deal.
It’s great to know the team were understanding and accommodating along the way — that’s exactly the level of service we aim to provide.
Enjoy the Speed Triple RX, and thanks again for choosing Lings Norfolk Triumph!
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