Newbie Store Reviews 

4,289
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 213 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online store is very easy to navigate when placing an order, and they appreciate the remarkably prompt delivery services provided. People are consistently delighted by the stunning designs, soft organic materials, and wonderful overall quality of the clothing items available for their children. Some reviewers were not happy with delivery times, noting that international shipping or standard packages occasionally took much longer than expected to arrive. A few customers also experienced minor quality issues, such as fabric pilling after a few washes or items not meeting their initial expectations.

What people talk about most

Product

Reviewers mention positive feedback about product quality and design, expressing high satisfaction with their... See more

Quality

Consumers find quality to be positive and consistently praise the beautiful, soft, and durable organic cotton... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that parcels generally arrive on time and as... See more

Order

Users describe ambiguous interactions with order processes, reflecting a wide range of differing experiences.... See more

Service

Clients share positive opinions on service, highlighting easy ordering, quick dispatch, and top quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Online purchase I’ve purchased three baby grows and the quality and designs are absolutely beautiful! I’ve purchased lots of nice clothes from companies like Zara, Mango & H&M recently but the... See more

Company replied

Rated 5 out of 5 stars

I placed an order for clothes for my granddaughter for her holiday. The site was very easy to navigate and place an order. In addition it was lovely to see the beautiful clothes for both children an... See more

Company replied

Rated 5 out of 5 stars

I love the clothes from Newbies. The service is excellent, both in store and online. Great communication and fast delivery. I buy for my soon to be, one year old granddaughter who lives in America... See more

Company replied

Rated 5 out of 5 stars

I have been ordering from Austria for my Granddaughter ,living in the UK and everything was working without any problem and very quick delivered.I´m sure , I will do it again .Very satisfying. It wou... See more

Company replied


Company details

  1. Children's Clothing Store
  2. Baby Clothing Store
  3. Baby Store
  4. Children's Store

Written by the company

We’re Newbie, a Swedish lifestyle brand for the little ones we love. We offer timeless, stylish and sustainable clothing at affordable prices for children aged 0-8 years. We know you only want the best for your little ones, so we take the utmost care in making our products. Using organic cotton our designs are produced with love and passion, taking inspiration from the Swedish way of living. All our love and care goes into creating the highest-quality pieces which will be used and inherited for generations to come. Bring some Swedish style to your little one’s wardrobe today. Launched in 2010 as part of the KappAhl Group, Newbie has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide. The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have ten stores across Europe, including in Sweden, Norway, Finland and Poland with additional Newbie Stores due to launch in the coming months.

Free shipping on orders over £40

Free standard Shipping on orders over £40 (2-5 working days, tracking 48h) Standard delivery is free for every order over £40, for order value below £40 delivery fee is £4. Express delivery (1-2 working days, tracking 24h) - £6,50 Where do we deliver? We use Royal Mail, UK mail and DHL as our distribution partners and we deliver to the whole UK (including Highlands, Offshore Island & Northern Ireland. Excluding Isle of Man).

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(4,289)

206 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Delivery late and to wrong address

Delivery late and to wrong address

July 27, 2026
Newbie Store logo

Reply from Newbie Store

Thanks for your feedback and we are so sorry to hear. A member of our Customer Support team will contact you shortly to assist you further and have this matter investigated with our delivery team / Newbie team 💗️

Rated 5 out of 5 stars

I ordered the gorgeous teddy outfit

I ordered the gorgeous teddy vest and leggings, sadly the courier let Newbie down. I emailed to make Newbie aware they were so quick to respond and rectify the issue. Then when the out arrived, it exceeded expectations, beautiful packaged, the extension on the vest is perfect for the longer baby. So beautifully made, will definitely be returning!!!!

July 27, 2026
Newbie Store logo

Reply from Newbie Store

Thank you, that is great to hear. Thanks for sharing the feedback with us. Wishing you a great day, Newbie team 💗️

Rated 1 out of 5 stars

I am writing this review after emailing…

I am writing this review after emailing customer service months ago about several issues and receiving no reply.

I’ve been very disappointed with Newbie’s pricing, quality, and customer service. I noticed that a pack of vests originally priced at £16 was later put on sale with a tagged original price of £25 and marked "50% off"—raising the original price just to make a discount look larger feels misleading.

I’ve also had quality problems with their children’s leggings, as two separate pairs developed the exact same fault after normal wear. When I went to exchange the first faulty pair, store staff insisted I could only swap them for the exact same pair at their current reduced sale price. This felt completely unfair and inconsistent. If I were returning an item without a receipt, I would only be given its current reduced value. Yet here, when exchanging a faulty item, I was forced to accept the reduced value instead of the original amount paid, preventing me from using the full credit for other items.

To deal with recurring product faults, misleading sale tags, unfair store policies, and now months of complete silence from customer support is extremely poor. I expected much better standards from this brand.

July 30, 2026
Unprompted review
Newbie Store logo

Reply from Newbie Store

Good Morning,
Thank you for your message.
Kindly note that we found your message in our inbox that you sent yesterday - and we will reply to this today. The message you are referring to form May that was not replied - you has not used the correct e-mail - you used "customerservice@newbie.com" and our email is: customercare@newbiestore.com, which explains we did not have a chance to read or reply to this.
We will look into your inquiry now and get back to you by e-mail.
Have a lovely day!

/Newbie Team

Rated 5 out of 5 stars

Lovely

Bought 2 dresses , both very pretty and comfortable. Just disappointed the one dress want is never in stock .lovely quality cannot fault

July 1, 2026
Newbie Store logo

Reply from Newbie Store

Thank you for your feedback!

Rated 4 out of 5 stars

I was really pleased with the little…

I was really pleased with the little jumper and it was really nicely presented in a box with a ribbon. It was a good price in the sale and it will be ideal for my little niece 's birthday.The package was delivered fairly quickly and I would shop at Newbie again Thank you

June 28, 2026
Newbie Store logo

Reply from Newbie Store

Thank you for your feedback!

Rated 1 out of 5 stars

returned an expensive dress

returned an expensive dress, completekt new and packaged, but still no refund, will be escalating to small claims court if necessary. i just want the money black. i have proof of delivery from Royal mail

June 16, 2026
Newbie Store logo

Reply from Newbie Store

Hi Vanessa, it looks like we haven't received your return yet. Can you please send your proof of postage including tracking number to us? customercare@newbiestore.com

/Newbie team

Rated 5 out of 5 stars

Deliveries are a tad slow but it's…

Deliveries are a tad slow but it's worth the wait for the fantastic quality items that are as good as they look in photos

June 16, 2026
Newbie Store logo

Reply from Newbie Store

Thank you for your feedback. We do have Express options at check-out. Wishing you a great day!

Rated 5 out of 5 stars

Such gorgeous clothes for babies

Such gorgeous clothes for babies. Great designs and quality and has become my favourite store for gifting. Only issue I had was that the delivery took a long time (2 weeks).

June 29, 2026
Newbie Store logo

Reply from Newbie Store

Hi!
Kindly note that this order number was dispatched on June 29th and delivered on June 30th with DPD. If you are referring to another order - please e-mail us for more investigation and help. Customercare@newbiestore.com
Have a great day!

Rated 4 out of 5 stars

Great website easy to follow beautiful…

Great website easy to follow beautiful good quality clothes only disappointment I had was the gift wrapping which I paid extra for. I had ordered a baby’s 4-6months leggings top & socks and it was packed in such a tiny box therefore the contents were squashed inside not not ideal!! As it was a gift I expected it to be nicely presented in a decent sized box. Hence the reason I have given 4 stars.

June 28, 2026
Newbie Store logo

Reply from Newbie Store

Thank you for your feedback, we will forward this, we do have three options in sizing, so we hope this will not happen again. Please reach out so our customer care team if you have more questions or need more help! Customercare@newbiestore.com

Rated 3 out of 5 stars
Newbie Store logo

Reply from Newbie Store

Thank you for your feedback. Kindly note we do odder DPD Express and Royal Mail 24h delivery at check out. Maybe try this for your next order. Have a great day! / Newbie Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look