Quick delivery. Im giivng 4 stars for the customer experience and delivery. Unfortunately I couldn't smell anything when using the shower steamers which I wanted to love. I am wondering if this is bec... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes! I found the Smug on line site quite easy to... See more
Company replied
Always good quality products at good prices. Quick delivery. I’ve used Smug many times before and will do so again. I particularly love their pillowcases. I haven’t slept on a ‘normal’ pillowcase... See more
Company replied
Lovely soft eye mask and headband. My daughters have bought a few different ones in the past but they have looked and felt quite cheap and often stitching had come undone but these feel much more prem... See more
Company replied
Company details
Written by the company
It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer. Turns out, she wasn’t alone. Millions of people around the world fell in love with SMUG’s original mask. From there, we didn’t stop—expanding into vibrant designs, wellness must-haves, and beauty essentials to help you sleep, relax, and look fabulous doing it. Today, SMUG offers a wide range of self-care and relaxation products designed to elevate your daily routine. Whether you’re unwinding with our soothing shower steamers, pampering yourself with a crystal glass nail file, or easing tension with a lavender-infused body wrap, we believe in making luxury self-care effortless. We also stock stylish shower caps to keep your hair dry in style, practical wash bags for beauty essentials on the go, and a growing collection of home, beauty, and fitness products. Every SMUG product is created with comfort, convenience, and a touch of luxury in mind, helping you feel refreshed, recharged, and ready to take on the day. Now, SMUG is on a mission to make self-care simple, proving that a little pampering and a great night’s sleep can make life brighter. Ready to join the SMUG revolution?
Contact info
West Street, SM1 1SH, Sutton, United Kingdom
- hello@sleepsmug.com
- sleepsmug.com
4.2
Great
173 reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from SMUG.
Hello Douglas,
Thank you for your review. We’re so pleased to hear you were happy with the service and found good value in your purchase.
We really appreciate your support and hope to see you again soon.
Advertisement
I ordered my mask over a month ago and…
I ordered my mask over a month ago and I did not receive the sleep masks.
July 14, 2025
Reply from SMUG.
Hello Dani,
Thank you for your review, and we’re really sorry to hear you haven’t received your sleep masks. We’re currently looking into this for you and will be in touch with you directly as soon as possible to get it resolved.
Apologies for the delay, and thank you for your patience while we investigate.
Reply from SMUG.
Hello Kas,
Thank you for your kind review. We’re so glad to hear you’re happy with the sleep mask and that your order arrived promptly.
We really appreciate your support and hope you’re enjoying a great night’s sleep!
Lovely wash bags such good quality x…
Lovely wash bags such good quality x quick delivery x
July 22, 2025
Reply from SMUG.
Hello Katherine,
Thank you for your kind review. We’re so pleased to hear you love the wash bags and were happy with the quality and quick delivery.
We really appreciate your support and hope to see you again soon.
Great masks as always
Great masks as always, comfortable, light proof and worth every penny for a good night's sleep.
July 21, 2025
Reply from SMUG.
Hello John,
Thank you for your fantastic review. We’re so pleased to hear you’re enjoying our masks and that they continue to deliver on comfort and light-blocking — exactly what we aim for.
Your support means a lot, and we’re glad they’re helping you get the good night’s sleep you deserve.
Advertisement
They have a lovely selection of face…
They have a lovely selection of face mask and no more waking up when the sun is rising.
Came really quickly to.
July 21, 2025
Reply from SMUG.
Hello Emma,
Thank you for your lovely review. We’re so pleased to hear you’re enjoying our sleep masks and finally getting uninterrupted sleep — no more early wake-ups with the sunrise!
Great to know your order arrived quickly too. We really appreciate your support.
Reply from SMUG.
Hello Ben,
Thank you for your review, and we’re sorry to hear your order hasn’t arrived yet. We replied to your email yesterday to confirm the delivery address, so please do check your inbox — including your junk or spam folder — in case our message landed there.
We also noticed that the billing and shipping addresses have different house numbers, so we’d like to confirm which is correct to help us resolve this for you as quickly as possible.
We’ll get this sorted as soon as we hear back from you.
Fantastic company with lots of choices
Fantastic company with lots of choices
June 20, 2025
Unprompted review
Reply from SMUG.
Hello Julie,
Thank you for your lovely review. We’re so glad to hear you think highly of SMUG and enjoyed the variety of products we offer.
We truly appreciate your support and hope you find more favourites with us again soon.
BEST SLEEP MASK
I had my first SMUG sleep mask as a gift several years ago and it is wearing out so I decided to purchase another as they are so good. I can’t fault the ordering system and the mask arrived ed in super quick time. I would certainly recommend the product and the website.
July 5, 2025
Reply from SMUG.
Hello Janina,
Thank you so much for your lovely review. We’re delighted to hear you’ve returned to SMUG after receiving your first mask as a gift — and even happier to know it served you so well for years!
It’s great to hear your new one arrived quickly and that the ordering process was smooth. We truly appreciate your recommendation and continued support.
Advertisement
The packaging was flimsy and ripped
July 1, 2025
Reply from SMUG.
Hello Kerry,
Thank you for your feedback, and we’re really sorry to hear the packaging arrived damaged. It sounds like this may have occurred during transit, which is unfortunately outside of our control — but we do appreciate you letting us know.
We always aim to ensure every order arrives in perfect condition, and your comments will be shared with our team as we continue to improve our packaging where we can.
Thank you again for your order and for taking the time to leave a review.
Good honest trade and great product.
June 6, 2025
Reply from SMUG.
Hello Helen,
Thank you for your lovely review. We’re so pleased to hear you’re happy with both the product and your experience with us.
We really appreciate your support and look forward to welcoming you back again soon.
Reply from SMUG.
Hello Carol,
Thank you for your kind review. We’re so pleased to hear you loved the products and found the matching items ideal for gifting.
We really appreciate your support and hope they’re well received by whoever you gift them to!
Reply from SMUG.
Hello KS,
Thank you for your kind review. We’re so pleased to hear you found the website easy to use, your order arrived on time, and that you’re happy with the product.
We really appreciate your support and hope to see you again soon.
Advertisement
Reply from SMUG.
Hello Jan,
Thank you for your review. We’re glad to hear your sleep mask arrived quickly and met expectations.
We really appreciate your support and hope you’re enjoying a great night’s sleep.
Gift Message Option?
I ordered a shower cap as a gift, because I liked my own one. Only docked one star because there was nowhere to add a gift message.
June 13, 2025
Reply from SMUG.
Hello Margaret,
Thank you for your kind review, and we’re so pleased to hear you liked your shower cap enough to gift one to someone else – that really means a lot.
We appreciate your feedback about the gift message option. It’s a great suggestion and something we’ll definitely look into.
great sleeping support
June 9, 2025
Reply from SMUG.
Hello Rebecca,
Thank you for your review! We’re so pleased to hear you’re happy with the sleep support our product provides.
We really appreciate your feedback and hope you continue to enjoy restful nights.
Absolute game changer
These eye masks are super comfy and block ALL light out! Literally everything! For someone who suffers from insomnia I have finally managed to get some decent sleep! Will be buying more so as to never not be without one!
June 6, 2025
Reply from SMUG.
Hello NG,
Thank you so much for your fantastic review. We’re absolutely thrilled to hear that our eye mask has made such a difference to your sleep – especially as someone who suffers from insomnia.
It’s wonderful to know it’s helped you get the rest you’ve been looking for. We really appreciate your support and look forward to helping you stay well-rested with more masks in the future.
Advertisement
i havent received my order!
June 5, 2025
Reply from SMUG.
Hello Tracey,
Thank you for your review and for getting back to us via email. We’re sorry again that your original order didn’t arrive as expected.
Although Royal Mail marked the parcel as delivered on 7th June, we really appreciate you confirming the address details and checking with neighbours. As discussed, we’ve now arranged for a replacement to be sent out to you.
Thanks again for your patience, and please don’t hesitate to get in touch if there’s anything else we can help with.
Fantastic Customer Service
Fantastic Customer Service
Sorted out my order for me very quickly, really appreciated your help. Things like that mean so much. Would highly recommend*****
June 2, 2025
Reply from SMUG.
Hello Sarah,
Thank you so much for your kind words. We’re really pleased we could sort your order quickly and that you had a positive experience with our customer service.
It truly means a lot to us to know it made a difference — and thank you for the recommendation!
Nice, but…..…
Pretty shower cap made of quality material, but way too skimpy. Squashed my head and hair so had to go back. Delivery was very slow (items arrived about 2 weeks after order
May 26, 2025
Reply from SMUG.
Hello Dorothy,
Thank you for your feedback. We’re pleased to hear you liked the look and quality of the shower cap, though we’re sorry to hear the fit wasn’t quite right for you.
Regarding the delivery, we’ve looked into this and can see your order was placed on Friday 23rd May, shipped on 27th May (following the bank holiday weekend), and Royal Mail tracking confirms it was delivered on 29th May — well within our usual delivery timeframe. We’re sorry for any confusion around this and appreciate you bringing it to our attention.
Thank you again for your order, and if there’s anything further we can do, please don’t hesitate to get in touch.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.