The AA Insurance Reviews 

44,961
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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1-star

Asks customers to review

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4.6

All reviews

(44,961)

10,884 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Confused by different passwords to view…

Confused by different passwords to view attachments or register.

July 24, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Anthony, you’d use the password you set up for your online account to log in to the portal.

To open your documents, the password is your date of birth followed by your postcode. For example, if you were born on 1 July 1982 and your postcode is RG21 4EA, your password would be 01071982rg214ae. This information should also have been included alongside the document link.

We hope this helps 😊.

Rated 5 out of 5 stars

Very easy to work your way through the…

Very easy to work your way through the website, I also have car insurance with AA and would recommend AA to other members of the family.

July 24, 2026
The AA Insurance logo

Reply from The AA Insurance

We're thrilled that it was nice and easy, Sean 💛🚗.

Rated 3 out of 5 stars

The website was the problem

The website was the problem.
I had to call an agent to confirm Insurance purchase.
The agent was great. He helped quickly and sorted the problem, and had to send details as the website failed to do this. He was 5 star.
The website kept returning me to the same page and did not confirm purchase.
Also: Arrangement fee?

July 23, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we’re sorry to hear you had trouble online, but it’s great to hear our advisor was able to get everything sorted for you. The cover arrangement fee would already have been included in the price of your policy, so there wouldn’t be anything extra to pay for this.

Rated 1 out of 5 stars

AA Home Insurance Scam

Hi ome Insurance 'Gold' covered temp accommodation for me and my pet following flood in my home. Average cost £40 per day. AA offered £3 per day. This led to the loss of my pet cockapoo. DO NOT TRUST AA POLICY COVER. Use another Insurance Company.
And the AA's response didn't even mention the general £40 kennel cost and their offer of £3. Stay well clear of the AA They have been in serious Breach of Contract for over 7 months and I am still no where near getting back home due to their incompetence. For your own sake find another company to insure your home.

June 10, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Mike, we understand that some of these options weren’t suitable and didn’t meet all of your needs. Thanks for your feedback.

Rated 5 out of 5 stars

Awesome company

Awesome company, sympathetic and good team leaders. I’ve been with them for years

July 17, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Thanks for the fab feedback, Demi.

Rated 5 out of 5 stars

I Spoke to Sean

I Spoke to Sean, he was extremely knowledgeable and supportive. Taking time to answering my questions. I went on to take out my motor insurance. Great experience. The price was brought down by a considerable amount from my renewal from another insurance company. Website was easy to navigate.

July 23, 2026

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