The AA Insurance Reviews 

44,961
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(44,961)

10,884 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

All good but the call waiting time was…

All good but the call waiting time was not what I experienced before and I lost a lot of time TWICE calling the AA, when I was left on hold and was discounted once when I was already on hold!!!!
My online account was not giving me the proper insurance quote either, that's why I had to call after all.
We got there in the End so.

July 15, 2026
Rated 5 out of 5 stars

Insurance Renewal

I rang to renew my insurance and was assisted by Cian, he was really helpful and efficient at updating my policy and getting me the best quote. Thanks to Cian something I’d put off for months was done in minutes! He’s a credit to the company

July 23, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended



Highly recommended – great price and service!
Signing up online for AA Home Insurance was incredibly quick and easy. The pricing was highly competitive, and the whole process was completely seamless. I received my online documents almost instantly. Excellent hassle-free experience, would definitely recommend!

July 22, 2026
Rated 5 out of 5 stars

Competitive price with great cover

I received a competitive, great coverage, home insurance quote from AA, really easy to set up & comprehensive guidance too.

July 23, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate your kind feedback Julia, we're delighted we could be competitive for you. Thanks for leaving 5 stars.

Rated 1 out of 5 stars

Due to dishonest advertising practices…

Due to dishonest advertising practices on behalf of AA insurance, I was given six points on my licence even though I had paid for that model of car for the year! (Too complex to explain!) The car insurance industry seriously needs an overhaul as the customer becomes the piggy in the middle between the law and dodgy practises of insurance companies eager to gloss over things so they can sell their insurance. On the credit side, they did properly investigate my claims and they did agree with one of my three complaints which is impressive considering what so many companies are like these days.

July 31, 2025
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Alice, we're sorry to see there was reason to raise a complaint. We hope all of your concerns have now been addressed, and if you need any further assistance, please don't hesitate to get in touch.

Rated 1 out of 5 stars

Not happy

Very difficult with AA insurance,I had a Brocken windscreen they managed to come out the same day however it was the wrong one it had no auto rain on the screen. They then rang back to say they had the correct one , but due to their workload they couldn’t come out for another eight days. As you can’t speak anyone I used their email service , but no reply. My car will have been off the road for over a week, causing me to miss appointments. Not happy.

They now ask me to keep in touch, but there are no phone numbers to ring. Emails seem to be ignored. What a useless reply from the AA

July 21, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Arthur, we're sorry to see this and for any inconvenience caused. Please keep in touch with our team regarding this matter, as they will be able to help with any questions or concerns and provide any updates available.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look