The AA Insurance Reviews 

44,464
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,670 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the website easy to use and navigate, making the process of obtaining quotes and setting up policies straightforward. Many people appreciated the competitive pricing, often finding policies significantly cheaper than other providers or renewal quotes, offering excellent value for money. The service received was frequently described as professional and helpful, with representatives being patient and providing clear information. However, some customers also noted issues with the online process, such as auto-filled information being incorrect or difficulties accessing documents due to password problems. A few other people also felt that quotes obtained directly from the company's website were sometimes more expensive than those found on comparison sites, and some experienced price increases after initially getting a quote.

What people talk about most

Price

Consumers find price to be positive, with many reviewers reporting competitive and good prices for their... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Reviewers highlight positive aspects of service, with many praising the quick, straightforward process for... See more

User experience

Clients share positive opinions on user experience, with many finding the online process quick, easy, and... See more

Value for money

People report positive experiences with value for money, often finding policies that offer exactly the cover... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more

Rated 5 out of 5 stars

I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more

Rated 5 out of 5 stars

Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more

Rated 5 out of 5 stars

Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

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4.6

All reviews

(44,464)

10,365 reviews in the last 12 months

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Rated 5 out of 5 stars

Reliable competitive and serviced by Human Beings

I have been with AA for insurance and tried other companies also. I’ve gone back to AA. They seem to be the only company that have a telephone number that within a couple of minutes puts you directly in contact with a warm knowledgeable human being who is able to hold a relevant conversation and answer your questions directly. You do not need access to the internet in order to go onto an app or website to speak to a virtual assistant in the midst of an accident or disaster or receive one way text messages that are irrelevant and churned out by an automated system. Price is very competitive and reliable service. Go for them every time 👍

July 12, 2026
Rated 3 out of 5 stars

Disliked that motor insurance quotes…

Disliked that motor insurance quotes are only valid for one day.
I came back to my quote (got it four weeks in advance) seven days before it was due to start and the price had almost doubled from my initial quote.

July 1, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Joe, you can use your reference number to retrieve your quote for up to 28 days, as long as your details haven’t changed. If you need any help with this, please get in touch with our team and they’ll be happy to assist 👉 www.theaa.com/help-support/contact-us-car-insurance

Rated 5 out of 5 stars

We needed some flexibility

We needed some flexibility, in particular not being forced to acquire an intruder alarm system which we don't need and didn't want. Some companies insist on this. Our 'Go Compare' application was dealt with promptly at a reasonable price and we were able to discuss various items with an efficient person.

July 10, 2026
Rated 1 out of 5 stars

Purchased insurance and although I…

Purchased insurance and although I received my documents via email the documents were mot added to my AA portal account. The person I raised this with via Web chat raised a ticket and told me it will be sorted within 48hr...still waiting. App does give option to find ir add policy detail...poor set up really.

July 12, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Andrew, it sounds like our IT team is working on getting your documents added to the portal. In the meantime, you can refer to the copies that were emailed to you.

We’ve checked and can see you already have an online account linked to your Breakdown cover. As that cover is provided through your bank rather than directly with us, you’ll need to create a separate online account for your Insurance using a different email address.

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