Appliances Direct Reviews 

154,217
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 19,238 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast and efficient delivery process, noting that delivery teams often communicate well in advance, arrive precisely on time, and handle appliances with great care. People also appreciate the exceptionally smooth online ordering experience, competitive prices, and extremely helpful staff members who provide clear updates throughout the entire purchase. However, some customers also noted receiving damaged products, poor communication, or experiencing frustrating delivery issues involving unhelpful drivers. A few other people additionally felt that customer support was rigid or unhelpful when attempting to resolve these unexpected problems.

What people talk about most

Delivery service

Customers report positive experiences with delivery_service, highlighting prompt arrival times and good... See more

Product

Reviewers mention ambiguous feedback about product quality and delivery, expressing mixed feelings regarding... See more

Service

Users describe positive interactions with service, highlighting that everything is spot on and runs smoothly... See more

Order

Reviewers highlight positive aspects of the order process, describing it as straightforward and easy to... See more

Staff

Customers consistently note positive experiences with staff, highlighting helpful phone agents and friendly... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The whole process was relatively straight forward unfortunately what let it down was trying to get to speak someone to clarify a specific detail around the item I was planning to purchase. It is... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend Appliance Direct for their after-sales service. When things went wrong, they didn’t leave me to deal with it alone, they stayed with me until everything was resolved a... See more

Company replied

Rated 5 out of 5 stars

Product delivered quickly, and delivery team were extremely friendly. Product packaging was damaged on delivery, but allowed to check over for damage before the driver left. The BBQ itself also had... See more

Company replied

Rated 5 out of 5 stars

I needed a new fridge freezer frost free delivering soon as possible plus setting up and take old unit and rubbish away. I contacted Appliances Direct there customer services were so helpful it was al... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

154K reviews

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Asks customers to review

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4.3

All reviews

(154,217)

19,148 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic service

ordered our built in microwave and opted for the free delivery in 2-3 days but were amazed when it came the next day, fantastic service.

August 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your experience with us! We are thrilled to hear that your built-in microwave arrived earlier than expected. Providing excellent service is at the core of what we do, and we are delighted that we could exceed your expectations.

If you need any more appliances, we recommend visiting Laptops Direct for a wide range of options.

Best regards,

Lee

Rated 5 out of 5 stars

Great experience with this company

Great experience with this company
Kept me updated on my order and delivery and the 2 delivery guys were great.took out my old machine and fitted new 1.no mess left behind.

August 21, 2026
Appliances Direct logo

Reply from Appliances Direct

Dear valued customer,

Thank you for sharing your positive experience with us! We are delighted to hear that you found our delivery service efficient and hassle-free. It's great to know that our team kept you well-informed throughout the process and that the delivery guys provided excellent service by taking care of the installation and removal of your old machine.

If you ever need any more appliances or gadgets, we recommend checking out Laptops Direct for a wide range of tech products.

Best regards,

Ivy

Rated 1 out of 5 stars

Not received my order

Despite receiving an email to say the item would be delivered today, it hasn’t and I’ve wasted a full day waiting for the delivery. Upon checking with the delivery agent they’ve told me it’s not left Appliances Direct warehouse. Pretty poor service and not happy at all. I’ve been unable to speak to anyone to find out what’s happening.

August 25, 2026
Unprompted review
Rated 1 out of 5 stars

Failed to Deliver on their promise

Despite having ordered 5 to 6 weeks in advance of the required date I received an email the night before due to say there that my order would not be delivered. With multiple complaints and emails and calls, which included having to make concessions on the products I had ordered originally, the order was fulfilled over a week late.

As this was a commercial delivery it meant the bar I was fitting out was unable to open leading to lost revenue for the client. I will be considering a different supplier going forward.

July 10, 2026
Rated 5 out of 5 stars

The lads who delivered where freindly…

The lads who delivered where freindly and delivered on time
The dryer is great with it having a heat pump makes all the diffrence would defo reccomend it

August 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We're delighted to hear that our delivery team provided friendly and on-time service. It's fantastic to know that you're enjoying the benefits of the heat pump in your new dryer. Your recommendation means a lot to us!

If you're in need of any other appliances, we suggest checking out Laptops Direct for a great selection of laptops and tech products.

Best regards,
Ivy

Rated 5 out of 5 stars

very quick delkivery

very quick delivery and you will actually speak with your delivery person.you will also get an email stating stating time of delivery and a code number so that delivery person know that you are recient.

August 24, 2026
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Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you received quick delivery and appreciated the communication with the delivery person. It's great that you found the email notification and code number helpful for a smooth delivery process. If you're looking for more seamless shopping experiences, we recommend visiting Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 1 out of 5 stars

NEW LEVELS OF INCOMPETENCE

Whereas AD has previously been a great company, they have now reached new levels of incompetency. The number of broken promises they have made regarding a recent transaction is absolutely unbelievable! And they’re very likely to reply to this review by “innocently” asking for the order number and more information, but this was given to them when prompted for it while submitting this review. Avoid this company, because if the transaction isn’t completely straightforward for any reason, you’ll get countless apologies and promises, but they simply won’t help you. Completely incompetent!

EDIT AFTER REPLY: As predicted in my unedited review above, their response is simply trying to kick the can down the road by asking for details that I’ve already given, and it proves that they simply spout canned responses without actually listening to what a customer is trying to say. A typical example of their polite but incompetent customer response 🤣

August 25, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Simon,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Excellent service and a great experience

⭐⭐⭐⭐⭐
I’m really pleased with the MeacoDry ABC 10L dehumidifier. It’s compact, stylish and very easy to use. I particularly like the different settings, including the laundry mode, which is really useful when drying clothes indoors.

It works really well at removing moisture from the air and has made a noticeable difference. I also love that it’s not too bulky, so it’s easy to move around the home when needed.

Overall, I’m really happy with the quality and performance of this dehumidifier and would definitely recommend it. ❤️

August 21, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with the MeacoDry ABC 10L dehumidifier! We're delighted to hear that you find it compact, stylish, and easy to use, with the laundry mode being particularly useful for drying clothes indoors. It's great to know that it has made a noticeable difference in removing moisture from the air while being easy to move around the home.

We appreciate your recommendation of this dehumidifier and are thrilled that you are happy with its quality and performance.

If you ever need other home appliances, we recommend visiting Laptops Direct for a wide range of products.

Best regards,
Lee

Rated 1 out of 5 stars

Purchased a Ninja Woodfire Electric…

Purchased a Ninja Woodfire Electric Pizza Oven bundle from them.
The offer stated that it included 2 sample packs of pellets and included a Ninja cover to fit,
The pellets did not arrive and the cover was completely the wrong shape for the oven.
I contacted them regarding both issues and they basically refused to accept that the offer included the pellets even though their very own advert which they sent me clearly stated they were included. On this issue, I picked up the phone and someone else refunded me the equivalent amount for the pellets which I then bought from Ninja. AD subsequently told me this should not have happened but they "wouldn't take the payment back".....
With regards to the cover, at their request I sent pictures of the box with the label, pictures of the cover NOT fitting the oven and still they refuse to accept they are wrong.
I was told that I would get a call from a manager between 0900 and 1100 on Friday 24/8. No call even after me chasing several times. I emailed their "head of customer services" with the entire email string and nothing.
Instead of simply sending me the pellets and the correct cover and then changing their website, they have created an absolute sh!tstorm.
This company is a joke!

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Great no problems

Great no problems, thank you.
Delivery was on time

August 23, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are delighted to hear that you had a great experience with us and that your delivery was on time. Thank you for choosing Appliances Direct!

If you ever need laptops, we recommend visiting Laptops Direct for a fantastic selection.

Best regards,

Lee

Rated 5 out of 5 stars

Delivery was on time and the deliverers…

Delivery was on time and the deliverers were a couple of nice helpful chaps

August 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery was on time and that our delivery team provided excellent service. We always aim to make our customers' experience as smooth as possible. If you ever need any more appliances, we recommend visiting Laptops Direct for a great selection.
Best regards,
Helen

Rated 5 out of 5 stars

Easy to order and paid for next day…

Easy to order and paid for next day delivery which worked seemlessly. The price was super competetive which was a bonus. Can't fault anything.

August 24, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We're glad to hear that ordering was easy, the next day delivery worked seamlessly, and that you found our prices super competitive. We appreciate your feedback and hope to serve you again soon.

Best regards,
Mark

Rated 5 out of 5 stars

Drive a very polite and professional…

Drive a very polite and professional and very helpful

August 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your kind words! We're delighted to hear that you found our team to be polite, professional, and helpful. Providing excellent customer service is our top priority at Appliances Direct. If you ever need assistance with any appliances in the future, we recommend checking out our sister brand Laptops Direct for a wide range of laptops and tech products.
Best regards,
Lee

Rated 5 out of 5 stars

Service

Very good service and excellent delivery, would use again

August 21, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We are delighted to hear that you had a great experience with our service and delivery. We look forward to assisting you again in the future. If you are in need of laptops, we recommend visiting Laptops Direct for a wide selection of products.
Best regards,
Mark

Rated 4 out of 5 stars

Radiator purchase

I was very concerned about delivery as you have to carry items down a long gravel path to deliver. The delivery man was extremely kind and thoughtful and placed the radiator in a convenient place. The packaging was undamaged. I have not been able to unpack the item and it is not due to be fitted for a month, I will contact Appliances Direct if there is a problem......but would like to add the service so far, in ordering and delivery has been excellent!

August 20, 2026
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Reply from Appliances Direct

Dear Customer,

Thank you for sharing your positive experience with us! We are delighted to hear that the delivery man was kind and thoughtful, ensuring that your radiator was placed in a convenient spot. It's great to know that the packaging was undamaged as well.

We appreciate your feedback on the ordering and delivery process being excellent. If you have any concerns when unpacking the item closer to the fitting date, please do not hesitate to reach out to us.

In the meantime, if you ever need any other appliances, we recommend checking out Laptops Direct for a wide range of tech products.

Best regards,
Mark

Rated 5 out of 5 stars

Excellent service

Excellent service. great communication and helpful efficient delivery./installers

August 21, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found our service excellent, with great communication and efficient delivery/installation. If you ever need laptops, we recommend visiting Laptops Direct for a similar level of service.
Best regards,
Lee

Rated 5 out of 5 stars

fair price

fair price, good quality, easy delivery

August 20, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found our products to be of good quality and at a fair price. It's great to know that the delivery process was easy for you. If you're in need of any laptops, we recommend visiting Laptops Direct for a wide selection of products.
Take care!
Frank

Rated 5 out of 5 stars

job well done

delivered on time men were polite and helpful put the machine where i wanted it and took away the rubbish.

August 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are delighted to hear that your delivery experience with us was smooth and convenient. Our team always strives to provide excellent service, and we are pleased to know that they were able to assist you effectively. If you need any more appliances or tech products, feel free to visit Laptops Direct for a wide range of options.

Best regards,
Lee

Rated 1 out of 5 stars

Terribly unprofessional and money-grabbing

I bought a refurbished cooker from Appliances Direct and the advertisement stated that it had been "rigorously tested by expert engineers" and "fully operational" but when it was installed by the electrician we found that there were many faults including the touch pad on the induction hob not working, the oven door not closing/sealing properly and two of the knobs had strangely been switched and were in the wrong places. Two separate Belling engineers came to try to fix the issues and but unfortunately the door could not be fixed as it didn't seal properly and we had to send it back.

It was of the opinion of the two Belling engineers and myself that the cooker had not in fact been inspected prior to delivery and that it was never suitable for sale. We needlessly spent £80 on an electrician to install a cooker that was not fixable and never going to work properly. We also spent several weeks without a fully working cooker and as a family of four, this was really frustrating.

The whole thing was a complete waste of time and money and I'm really angry at Appliances Direct for this unprofessionalism and money-grabbing attitude. When I spoke to the refund team they said that they will not refund us the £80 electrician fee as "we couldn't prove that these problems didn't happen in transit". I'll never buy anything from them again and certainly will be actively steering people away from using this company.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Delivery when expected

Delivery when expected. Easy to deal with

August 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your delivery arrived on time and that you found it easy to deal with us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Take care!
Lee

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