Excellent service. Lorna at Hereford was really knowledgeable, helpful and personable. Made us feel really comfortable. Very confident in the product we bought, and we were even happy to be shown a be... See more
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We were treated very respectfully and the sales assistant Anna was very helpful and patient with us. It was lovely to try the mattress out and compare it with others and this helped with our final dec... See more
Anna at the Hereford store was amazing for us! We went in not having a clue on what we wanted as we were coming from a 13+ year old mattress. Feels like she knew us really well after testing just a fe... See more
Goods delivered on time but the Mattress Cover purchased did not. We were told that it would be delivered by post, after numerous phone calls to the Hereford branch we were told that it had not been p... See more
Company replied
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Salmon Retail Park, HR4 9SB, Hereford, United Kingdom
- 01432 279737
4.7
Excellent
424 reviews
Asks customers to review
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The staff were very helpful
The staff were very helpful, they listened
And made good suggestions. The bed is now full installed and dressed. I am very pleased with it.
November 23, 2025
Launa truly went above and beyond for…
Launa truly went above and beyond for us from the moment we arrived. Even though the store was close to closing on a Sunday, she gave us her full attention without ever making us feel rushed. She engaged with my son respectfully and confidently, treating him as an equal participant in the decision-making process. She carefully selected pillows tailored to his needs, walked us through the mattress simulator with clear explanations, and ensured we fully understood every option available. Her patience, professionalism, and genuine warmth made the experience exceptional. Launa didn’t just help us choose a bed – she made us feel valued, listened to, and completely supported throughout the entire visit. She provided a level of service that is rare to find and truly demonstrated what exceptional customer care looks like.
November 23, 2025
Unprompted review
We are very happy with our new mattrass…
We are very happy with our new mattrass and pillows. In addition we were extremely pleased with the service we received in the shop as well as the courteous and polite delivery of our products.
November 23, 2025
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Great Bed with wheels
I am pleased with the bed to the point it’s strong and nice looking,the headboard is lovely.The storage space is wonderful and lifts up with ease. I’m disappointed that the bed is directly on the floor with no wheels on the bed,it’s now marking the carpet and can’t move it.I didn’t notice it in the store,my eyesight is not very good and having two cataracts done in December.But I would still recommend Dream to my friends because it was my fault.Thank you
November 23, 2025
Reply from Dreams - Hereford
Hi Maurice
Thank you for your review. I am glad that you generally happy with the bed.
Thank you for your feedback regarding the wheels. We will pass this onto our technical team and they will look into what we can do to rectify this in future.
Should you need any further help or assistance, please do not hesitate to contact me.
Many thanks
Peter
Very welcoming and polite staff
Very welcoming and polite staff. Comfortable mattress
October 25, 2025
Nightmare visit
We visited the store to buy a base & two mattresses. My husband & I tried the bed machine and she asked my husband's nationality. Whilst we tried out some beds, I asked if she could help my son choose a bed. She asked my son, if he was my husband's brother. Did she think I was trying out beds with my other son?! My son replied, No he is my stepdad. So then she asked, is that your mum? (She knew very well I was his mother as I asked her to help my son choose a bed.) My son replied, yes. She then said, Well, if your mum can get someone who looks like that!"
Did she think I was too old and ugly for my husband? That he was too good a "catch" for me? What should have been a pleasant afternoon choosing beds, turned out to be humiliating & embarrassing. Before we left she asked how long we had been married?! Had my son told my husband and I this before we had left the store, we would have left and bought beds elsewhere. Not so much a dream; more of a nightmare and we won't ever buy from Dreams again. The employee was rude and insulting. She needs to be trained in customer service & advised that interrogations & insults to customers are not part of the remit. I AM NOT ABLE TO REPLY TO YOU. I CALLED THE STORE IF YOU WANT MORE INFO CALL THEM.
October 22, 2025
Unprompted review
Reply from Dreams - Hereford
Good Afternoon,
Thank you for taking the time to leave us your review.
I am very sorry to hear of the experience you had in our Hereford showroom, so I can pass this across to the relevant department I have requested some further information from Trustpilot.
I look forward to your response.
Many thanks,
Faye
Contact was Brilliant for delivery…
Contact was Brilliant for delivery time, etc. Operatives installing bed were awful & unfriendly. They Erected the TV bed DAMAGED & didn't say anything about this. I now have to have another visit (a month later) to repair replace part of the bed. Not very impressed at all with Dreams, whole experience not good at all.
October 11, 2025
Reply from Dreams - Hereford
Good afternoon Tony
Thank you for taking the time to leave your recent review.
I am sorry to hear that the delivery you received fell short of your expectations.
I appreciate you taking the time to discuss this with me and hope we have come to a suitable resolution for the matter.
Once again, I am sorry for the service you encountered with the delivery.
Kind Regards,
Nick
everything was timely and accurate
October 3, 2025
Good customer service
Customer service was excellent very helpful easy to place order , old mattress recycle very easy
October 3, 2025
Very good customer service and promptly…
Very good customer service and promptly delivering even earlier than expected.
Thank you Dreams!!
September 28, 2025
Great service from start to finish from…
Great service from start to finish from sales room to putting the bed together to taking the old one way spot on
September 19, 2025
Thank you Chris for the great service
Totally satisfied with the very friendly and meticulous professional service provided by Chris at the Hereford Dreams store.
September 20, 2025
Unprompted review
A major purchase without stress
A great experience in the store. Came away happy we had the right bed for our needs. Delivery highly efficient and timely.
September 21, 2025
Friendly and efficient service
Friendly and efficient service, and they narrowed down the range of products for me to choose from.
August 27, 2025
Unprompted review
Very comfortable bed
Very helpful staff, delivery guys were helpful, the bed is amazing. So comfortable
August 29, 2025
Great shop assistant
Great shop assistant. Friendly, knowledgeable, not aggressive, lead to the correct decision with no hassle. Delivery arranged with no fuss. Van arrived easily within the time given. 2 men were helpful and I feel went well beyond their requirements, taking away all packing materials, and by the way the bed is super comfortable . Would recommend fully.
September 6, 2025
They came on time put the bed together…
They came on time put the bed together but the draws was still fastened shut so was not very happy about that
Just had a call from them and they have sorted thank you very much
August 14, 2025
Reply from Dreams - Hereford
Good afternoon Diane,
Thank you for taking the time to leave your recent review.
I am sorry to hear that the drawers were still fastened.
I appreciate you taking the time to speak to me earlier and hope that we have come to a suitable resolution regarding this.
I have sent you an email to follow up our discussion.
Please feel free to get back to me if you wish to discuss this further.
Kind Regards,
Wayne
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