Customer service was spot on. Nikki greeted and welcomed us, we explained our purpose of the visit, Nikki explained the store layout and pointed some details re current offers out then left us to ta... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Professional and friendly service. Excellent products and affordable prices. Very nice sale assistant Dina helped us choose the right mattress. We used the sleep match technology which was a great exp... See more
I found the assistant Vicky very efficient and helpful she made my visit so pleasant and showed me how the test bed worked and gave us different options of mattresses to try. A really nice lady and wi... See more
Experience in store was good, we were shown options to suit us. The only downside was timescale for delivery, 6 weeks. The bed when arrived was put together quickly and efficiently and was demonstrate... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Etruria Way, ST4 6JQ, Stoke-on-Trent, United Kingdom
- 01782459250
4.9
Excellent
267 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great experience
Great experience… helpful, friendly and professional staff, great product and prompt service. Thank you
January 24, 2026
Great shop service, great delivery and installation service, great bed and mattress
Thank you for giving us plenty of support to choose the right bed and mattress
January 18, 2026
Andy in Dreams Stoke store is fab
Andy in Dreams Stoke store is fab, really knowledgeable and helpful. We did not enjoy the tempur mattress that we took a punt on & Andy helped us choose a hybrid straight away.
December 16, 2025
Unprompted review
I recently visited Dreams Bed Shop and…
I recently visited Dreams Bed Shop and had an excellent experience from start to finish. The selection of beds and mattresses was impressive, with options to suit every comfort level and budget. The showroom was clean, well laid out, and made it easy to try out different styles.
What really stood out, though, was Tom’s customer service. He was incredibly knowledgeable, patient, and genuinely helpful without being pushy. Tom took the time to understand what I was looking for, explained the differences between the mattresses clearly, and made sure I felt confident in my choice. His friendly and professional approach made the whole process stress-free and enjoyable.
I’m absolutely delighted with my new bed and couldn’t recommend Dreams Bed Shop highly enough.
January 17, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Didn't work after installation
Delivery happened as should but after they had put bed together they couldn't get it working. We bought electric riser/massage bed. They reported it to customer services, they rang back on 23rd December but I missed the call and no one has rung since
December 20, 2025
Reply from Dreams - Stoke on Trent
Good morning, Deborah.
Thank you taking the time to leave us this review.
I am very sorry to hear about the issue you are having with the bedframe that you have recently had delivered from us. I have sent you an email to the address that we have on the order to outline what steps that we will be taking to resolve this issue for you.
Once again, I do apologise for any inconvenience that has been caused.
Excellent very comfortable mattress.
Excellent very comfortable mattress.
Lovely pleasant delivery men.
January 8, 2026
Helpful and friendly staff
Helpful and friendly staff, who answered all the questions we had on the bed we were interested in purchasing. Delivery arranged for 7 days time.
Would highly recommend
January 6, 2026
Unprompted review
The service i received was second to…
The service i received was second to none but as yet I am still trying to get used to my new tempor mattress so I can't give a better rating until I've had it longer.
January 3, 2026
Reply from Dreams - Stoke on Trent
Good afternoon Brian,
Thank you for your recent review.
We do advise to allow 30 days for your mattress to fully settle before it begins to feel like the one in store.
However, we have sent you a some details regarding our comfort exchange policy should you still find it uncomfortable.
Kind Regards,
Wayne
Great in the shop
Great in the shop, demonstrating the best most suitable mattress’s, great customer service. On delivery the team were fantastic removing the old mattress and moving the new mattress to my room of choice. Making sure nothing was broken on the journey to the upstairs.
December 27, 2025
Everything was fantastic and on time
Everything was fantastic and on time. The guys who built the bed, were very friendly and professional.
December 6, 2025
The Dreams team go above & beyond
The Dreams team are amazing from the service in the store to the delivery.
I have to say the team in the store went above and beyond to help my dad when he needed it most.
If you need a new bed I could not recommend them highly enough.
Thank you Andy you and Tom you are incredibly
December 12, 2025
Anazing experience from entering
December 12, 2025
The bed was delivered at the time I was…
The bed was delivered at the time I was given. The guys worked quickly and efficiently and my new bed was put together in minutes. They took all the packaging away with them. They did an excellent job
November 26, 2025
Excellent
Excellent! I have already done a review but happy with bed and customer service
November 9, 2025
Excellent service
Excellent service. Very satisfied, In store and delivery staff excellent. All good.
November 23, 2025
Sales person knowledge and…
Sales person knowledge and friendliness.
Understanding of our needs.
Great delivery drivers who were also knowledgeable and very polite.
All in all a pleasant experience
November 15, 2025
Best nights sleep Iv'e had for years.
Best nights sleep Iv'e had for years.
Great service.
Really good team of instalers highley recomended and the instore assistatant Vicky was very helpful.
November 2, 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.