The salesman Mr Atif was informative , patient and offered alternatives , he put no "sales"pressure I took my time l left and went back the following day .I had 2 questions , I bought the mattres... See more
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See what reviewers are saying
Overall experience at the store was good. Josh attended us very patiently. However their sight was down so we had to wait for 2 days to get the delivery date.
Very helpful assistance from Oliver on the shop floor. He also showed a really handy software that helps to figure out the best mattress options (e.g. sleeping mode, height, weight, etc). Quite han... See more
From first walking into the local branch on Tottenham Court Road right through purchase, delivery and assembly, maybe I just got lucky, but every person involved has been brilliant. Particularly impre... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
180 Tottenham Court Road, W1T 7PD, London, United Kingdom
- 02045523550
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Well looked after by knowledgeable staff
Easy and excellent quality
Dreams is our go-to place for buying mattresses - these are always high quality, promptly delivered, long-lasting (a super king size mattress/base lasted 24 years and still in very good shape).
We get excellent advice at the Tottenham Court Road branch including we can ring and talk to a person with any issues after the purchase. We went in, got great advice, and bought two mattresses for 15 minutes and went for supper. Everything is made so easy!
Salesman didn’t pressurise me
Salesman didn’t pressurise me. Within 5 minutes he helped find what I wanted (small double bed). Delivered to a hard to find address in inhospitable terrain - their GPS took them astray but they found my house & carried the items down a rocky hill without complaint. The bed is perfect size wise & comfortable. Would highly recommend Dreams.
May use AI-assist with repliesRead more
Poor Service
I visited your Dreams Shop in Tottenham court Road over the weekend on 20th July and was thoroughly disappointed. Upon arrival, I was not acknowledged by the young girl behind the desk. She is likely in her teens with long plaited hair and of mixed race, who didn't make any effort to assist me. Despite everyone else being busy with customers, she seemed completely disinterested in helping.
As I browsed the shop, I noticed she was more focused on her phone than even looking up at customers. Not once did she ask if I needed help. I eventually found a frame and a mattress I liked, but the lack of support forced me to leave and make my purchase online.
.The customer service in your store is severely lacking, from what I’ve seen! I wanted to use the SleepMatch system during my visit but ended up struggling with it online. Some proper assistance would have made a huge difference.
Your website does not have a review section!

Reply from Dreams - Tottenham Court Road
Very good sales person
Very good sales person. Good spirit.
Delivery people were nice too
Great bed and a great service from the…
Great bed and a great service from the two guys that came to assemble the bed. They were polite and courteous and very efficient 👏👏👏👏
Third mattress bought from Dreams!
Third mattress bought from Dreams!
It’s great! Sleeping really well; no backaches, no scrabbling to get in or out of bed easily.
All the admin was smooth and easy and the delivery was a real Dream !
Excellent customer service
Excellent customer service. Georgia (Tottenham Court Road branch) was especially amazing! Thanks all for a great experience.
Misleading return policy
Saw a mattress online, called the store to ask info and they suggested I come try it. I did and ended up buying the mattress at the store. 100 day exchange policy is clear, but so is the fact (see online info on large item returns) that returns are possible, within the normal 14 days. I called the help line and was told they will not take the mattress back with a refund (there is no other mattress I like there), because I bought it in store. Dreams, it would be normal for you to accept returns.

Reply from Dreams - Tottenham Court Road
Great service all round
Good advice instore and then an easy to use website to finalise the order followed by an excellent delivery service. Notifications in advance of delivery and then to confirm the time slot the day before and day of delivery. Half price too as part of the Easter sale. Fully recommended.
Helpful staff
Great bed very comfortable and very strong. The mattress is great
Great bed and mattress the base is very strong. Pleased
Very happy with my purchase also…
Very happy with my purchase also received great customer service thank you
Very bad experience bed least 3 months …
Very bad experience bed least 3 months being late my poor son with on top my order was dely by ware house messing send me frame with a mattress, very upsetting and plus customer service fairly poor still waiting manger for Compensation

Reply from Dreams - Tottenham Court Road
very happy with the mattress which…
very happy with the mattress which seems so far to be amazing value.
purchase and delivery experience faultless.
would use again and recommend.
Nice comfortable bed delivered on time.
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