Fitness Superstore Reviews 

35,540
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 3,276 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally knowledgeable, attentive, and welcoming, guiding buyers toward the most suitable exercise equipment without any pressure. Shoppers deeply appreciate the wide selection of fitness gear available both online and in showrooms, making it easy to find what they need. Some reviewers were not happy with delivery delays and frustrating issues with courier companies failing to arrive on scheduled dates. A few other people also felt that receiving faulty items or dealing with unhelpful customer support when seeking repairs created a negative experience.

What people talk about most

Product

Customers report positive experiences with the product quality and selection available. Reviewers note that... See more

Staff

Customers consistently note positive experiences with staff, highlighting their welcoming approach,... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that items arrive promptly and on time.... See more

Service

Reviewers highlight positive aspects of service, noting that staff members are knowledgeable, approachable,... See more

Quality

People report positive experiences with quality, highlighting that items are well-made and sturdy. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were forced into buying a recumbent bike for medical reasons and from the very first call, Ricky Osborn at Fitness Superstore Tunbridge, was absolutely fantastic. He guided us through the minefield... See more

Company replied

Rated 5 out of 5 stars

I popped into store during the week to look over some adjustable dumbbells for me and my son, I was shown what was on offer by very knowledgeable staff. While looking online at the Bowflex dumbbells... See more

Company replied

Rated 5 out of 5 stars

Reference: 12162503 - Cross Trainer My husband and I visited Fitness Superstore and were greeted and assisted by Chris. We found him to be very knowledgeable about the equipment and he assisted u... See more

Company replied

Rated 5 out of 5 stars

The staff are knowledgeable about thier products. Friendly service. I'm disabled and usually feel out of place when being in gyms and fitness stores. Staff helped me find the products that I could use... See more

Company replied


Company details

  1. Fitness Equipment Store
  2. Fitness and Nutrition Service
  3. Fitness Equipment Wholesaler
  4. Indoor Cycling
  5. Sporting Goods Store

About Fitness Superstore

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE

Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info


4.8

Excellent

TrustScore 5 out of 5

36K reviews

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4.8

All reviews

(35,540)

3,096 reviews in the last 12 months

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Rated 1 out of 5 stars

Do not use this company

Do not use this company! If you have any aftersales issues their customer service is appalling. We bought an expensive exercise bike online and it was delivered with a faulty pedal/crank. We have been waiting more than a month for a replacement part. They do not provide any updates and when we chase we are fobbed off at every turn. Steer clear!

September 7, 2026
Unprompted review
Rated 5 out of 5 stars

Great Quality

Have bought a number of items from Fitness Superstore and happy with every purchase. Quality is top notch. No issues.

September 2, 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear Harvey,

We are pleased to hear that you've been happy with every purchase and that the quality of our items has met your expectations. Thank you for your continued support!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Great service once again from Justin

Great service once again from Justin. Would highly recommend.

September 4, 2026
Fitness Superstore logo

Reply from Fitness Superstore

Dear customer,

We're delighted to hear that you received great service and would highly recommend us. We appreciate your positive feedback!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Body Power Flat Bench

The Body Power Flat Bench that I bought from Fitness Superstore was fairly priced, delivered on time, easy to assemble and absolutely rock solid once assembled. Highly recommended.

August 30, 2026
Rated 5 out of 5 stars

I placed my order online from their…website

I placed my order online from their website, and it was carefully delivered to my door by the time they set out. I was pleased with the service. I'm also happy with the product itself, in my case, a vinyl-coated kettlebell. Not much more I can say, but thanks.

August 26, 2026
Rated 5 out of 5 stars

Cross Trainer

Reference: 12162503 - Cross Trainer

My husband and I visited Fitness Superstore and were greeted and assisted by Chris. We found him to be very knowledgeable about the equipment and he assisted us in choosing the right equipment for our needs.

The service was excellent

September 5, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Bernadette Greaves,

We're delighted to hear about your positive experience with our team member and their knowledge of the equipment. It's wonderful that you found the assistance valuable in choosing the right equipment for your needs.

Kind Regards
Fitness Superstore Tunbridge Wells

Rated 5 out of 5 stars

Good advice and smooth installation

We received good advice in the store as we worked out the gym equipment we needed. Right on time, it arrived and Brett and Tommy were excellent in their technical installation and how well they showed me how it all worked.
An easy 5/5 stars.

August 6, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

TM,

We're delighted to hear about your positive experience! It's wonderful that our team provided good advice and that both Brett and Tommy were excellent when conducting your installation. We're especially pleased that you were shown how everything worked so well.

Kind Regards
Fitness Superstore North London

Rated 5 out of 5 stars

Fantastic service as per usual

Fantastic service as per usual - huge range of fitness gear. Unbelievably quick on the chat to answer questions. Absolutely no issues with delivery, expecially with heavy consignments. Great prices, regular promotions/deals and uncomplicated ordering. Ordered many times online and never been anything but a smooth transaction.

September 1, 2026
Rated 5 out of 5 stars

Very helpful and took time to explain…

Very helpful and took time to explain the functions of the treadmill.

September 6, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Michael Dickinson,

We're delighted to hear that our team took the time to thoroughly explain the treadmill's functions. We appreciate your positive feedback!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Walked in

Walked in. Dan was excellent. Knew his stuff. Great advise on what to buy within my budget. Equipment looked fantastic. I received my items promptly and they were easy to assemble. I made my purchase on bank holiday Friday and it was at my home the following week. I live in Somerset so this is impressive. I will only buy from the Newcastle store in the future.

September 4, 2026
Fitness Superstore logo

Reply from Fitness Superstore

S letchford,

We're so pleased to hear about your excellent experience with us. It's wonderful that our team member provided knowledgeable advice within your budget, and that your items arrived promptly and were easy to assemble. We appreciate your kind words and loyalty.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 2 out of 5 stars

Paid extra for next day delivery and it…

Paid extra for next day delivery and it wasn't delivered until 3 days later, so shouldn't of paid extra or should've at least got a refund.

Contacted them to explain and they didn't even reply to the email. So I'd dread to think what communication you'd get if there was a warranty issue or similar.

September 1, 2026
Rated 5 out of 5 stars

Justin was very helpful and polite from…

Justin was very helpful and polite from Archie

September 5, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Archie,

We are so pleased to hear that you found our team member Justin helpful and polite. Your kind words are greatly appreciated!

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 4 out of 5 stars

I love the product and the quick…

I love the product and the quick response from Fitness Superstore. Was disappointed with the delivery service. Fitness Superstore had despatched the product as soon as they received my order BUT I only received the product on Tues 1 Sept.

September 2, 2026
Rated 5 out of 5 stars

Very easy & professional

Very friendly, helpful and professional staff. Jordan educated me on the recumbent bike and I was happy with the information and the product. Home delivery & setup was also included, which is great news.

September 5, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Dear Jess Thorne,

We're delighted to hear about your positive experience with our staff and that you were happy with the information provided about the recumbent bike. It's great that the home delivery and setup were beneficial for you.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

Quality and value

Good service and communication throughout

August 28, 2026
Fitness Superstore logo

Reply from Fitness Superstore

Guest,

We're happy to hear that you experienced good service and communication throughout. We appreciate your positive feedback and are grateful for your time.

Kind Regards
Fitness Superstore Trust Pilot Team

Rated 5 out of 5 stars

I had an excellent experience with…

I had an excellent experience with Aidan when purchasing a cross trainer at Fitness Superstore. He was extremely helpful, attentive and knowledgeable throughout the whole process. He gave me great advice, talked me through the different options available, and patiently answered all of my questions. I never felt rushed or pressured, and his expertise made choosing the right cross trainer so much easier.

Aidan provided fantastic customer service and is a real credit to Fitness Superstore. I would highly recommend him and really appreciated all his help.

September 5, 2026
Unprompted review
Fitness Superstore logo

Reply from Fitness Superstore

Kim McGarrell,

We're delighted to hear about your excellent experience purchasing a cross trainer. It's wonderful to know that Aidan was helpful, attentive, and knowledgeable, providing great advice and patiently answering all your questions. We appreciate your kind words and recommendation!

Kind Regards
Fitness Superstore North London

Rated 1 out of 5 stars

Exceptionally poor experience

Exceptionally poor experience – THREE treadmills, repeated faults and now being ignored

I would strongly advise anyone considering buying an expensive treadmill from Fitness Superstore to think very carefully before doing so.

My experience has now become completely unacceptable. I am currently on my third treadmill, following a long history of faults, replacements, engineer visits, installation problems and repeated days taken off work.

Following the problems with the previous treadmill, Fitness Superstore upgraded me to the Matrix TF50 as part of their attempt to resolve the situation. I appreciated that gesture at the time and genuinely hoped that moving me to the TF50 would finally draw a line under what had already been an extremely frustrating experience.

Unfortunately, it hasn’t.

Across this whole process I have already had to take five days off work to accommodate deliveries, installations and engineer visits. Resolving this latest issue is now potentially going to require a sixth day off work.

The installation experience has also been extremely poor. Fitness Superstore use a third-party company to install the machines and, on the first two occasions, the installers appeared to have very limited knowledge of how to correctly set them up. They had to use the installation guides while on site and, despite this, significant mistakes were still made.

To be fair, the third installation, which was carried out by Fitness Superstore’s own team, was considerably more professional. However, even this resulted in another wasted day because on their first attempt to deliver the machine only two people were sent and they were unable to complete the delivery. Another visit therefore had to be arranged and yet another day taken off work.

Following the previous catalogue of problems, Fitness Superstore also provided £250 compensation. Again, I accepted this in good faith and hoped the matter was finally resolved.

I have now had the replacement Matrix TF50 for only around 4–5 weeks, approximately two weeks of which I was away on holiday, and it has already developed another potential fault — a significant banging/knocking noise when running under certain conditions.

What has now turned my disappointment into complete frustration is Fitness Superstore’s response — there hasn’t been one.

I reported the latest issue promptly. Fitness Superstore have now been aware of it for four clear working days and have not even had the courtesy to acknowledge my email.

For a company selling premium fitness equipment costing thousands of pounds, I find this level of after-sales service exceptionally poor.

Despite everything that has happened, I was still willing to work constructively with Fitness Superstore to investigate this latest issue and find a reasonable solution. Their decision to simply ignore my complaint has now changed my position.

I will now be requesting a full refund and collection of the treadmill, together with appropriate compensation for the additional time I am being forced to take away from work as a result of this continuing situation.

If Fitness Superstore fail to provide a satisfactory response within seven working days, I will consider the appropriate legal and consumer remedies available to me.

At some point enough has to be enough.

Three treadmills. Multiple faults. Multiple engineer/delivery visits. Installation errors. Five days already taken off work, with a sixth potentially required. £250 compensation for the previous problems. A replacement/upgraded Matrix TF50 developing another potential fault after only a few weeks of actual use — and now four clear working days without even an acknowledgement of my complaint.

I have serious concerns about the reliability of the Matrix treadmills I have received, but equally concerning has been the level of after-sales service from Fitness Superstore when things go wrong.

When you spend this sort of money on premium fitness equipment, you don’t just expect a quality product — you expect the retailer to stand behind it when there is a problem.

Based on my experience, I cannot recommend Fitness Superstore and would urge prospective customers to think very carefully before making a significant purchase from them.

September 5, 2026
Unprompted review

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